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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Thousands evacuated as wildfires spread across Table Mountain in Cape Town
Mon, 19 Apr 2021 09:56:00 +0100
Thousands of people are being evacuated from Table Mountain in Cape Town where winds are continuing to fan forest fires towards neighbourhoods.

Families reunite as travel bubble between Australia and New Zealand opens
Mon, 19 Apr 2021 07:32:00 +0100
Families and friends have been able to reunite after a long-anticipated travel bubble between Australia and New Zealand opened.

New Delhi enters lockdown as hospitals run short of beds and oxygen amid India's COVID surge
Mon, 19 Apr 2021 14:00:00 +0100
New Delhi is entering a week-long lockdown to prevent the collapse of the capital's health system amid India's nationwide surge in coronavirus cases.

Why Honduras has become one of the world's most dangerous places for land rights activists
Sun, 18 Apr 2021 11:57:00 +0100
Honduras has become one of the world's most dangerous places for environmental land rights activists after a series of murders in the Central American country over the past two years.

Two men killed as Tesla without anyone in the driver's seat crashes into tree and catches fire
Mon, 19 Apr 2021 04:06:00 +0100
Two men have been killed after a Tesla crashed into a tree and burst into flames, and officials have said no one was in the driver's seat.

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PR Campaigns ? How To Get To Grips With The Media

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Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More

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I address this article to businesses, associations, non-profits and public... Read More

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How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph

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The Worst PR Mistakes

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Last month, we told you about "pay for play," a... Read More

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Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

Youve Done PR the Hard Way Long Enough

As a business, non-profit or association manager, let the tacticians... Read More

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association's... Read More

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You... Read More

PR Is Just Smart Business

The name of the game is doing our part to... Read More

Making Press Releases Work - Creating News Where None Existed

Aren't you tired of hearing how extremely easy it is... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More