Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
If you're serious about getting great results from your PR... Read More
It is virtually impossible to succeed professionally and personally without... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Media placement is an art. Practicing it often requires as... Read More
As the kids say, how cool is this?You're a business,... Read More
I address this article to businesses, associations, non-profits and public... Read More
When do you use the newspaper for publishing announcements for... Read More
How to write a press release is a major challenge... Read More
It behooves you to know and remember the names of... Read More
You want to sell your products or services, and that... Read More
Small businesses have always known the importance of word of... Read More
For a business, non-profit or association manager, they could be... Read More
Last month, we told you about "pay for play," a... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Can you honestly say that your business, non-profit or association's... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
The name of the game is doing our part to... Read More
Aren't you tired of hearing how extremely easy it is... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
1. Appearing in other types of media is the best... Read More
What may be the more appropriate question is: What makes... Read More
If you want to know the best way to approach... Read More
The reason might be this simple: as a business, non-profit... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
You're trying to recruit a downline into your program, you've... Read More
True, because department, division or subsidiary managers for a business,... Read More
So many restaurants spend money on publicity and then practically... Read More
Got a huge need for publicity and a tiny publicity... Read More
When, as a business, non-profit or association manager, you are... Read More
You are getting a good deal when you accept the... Read More
To get someone's name in the newspaper or a product... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
As a business, non-profit or association manager, let the tacticians... Read More
You bet! And in three ways vital to you as... Read More
You are a spokesperson for your company, representing it for... Read More
That big story the media pursue each day is what... Read More
For business, non-profit and association managers, is it publicity that... Read More
Like human nature over time, the power of good public... Read More
Say, from tactics like special events, brochures and press releases... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
A wise friend of mine has often said, "There is... Read More
They can when they invest in the basics. The best... Read More
What's more crucial to the success of a business, non-profit... Read More
Decide once and for all to do something about those... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
It's hard to imagine a reporter working today who doesn't... Read More
As an entry level position to PR, I found myself... Read More
1. Appearing in other types of media is the best... Read More
|
|