Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Ideally, you will have two types of quotes in your... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
They know they had better do something positive about those... Read More
Before you even think about writing a press release, there... Read More
Where is there a business, non-profit or association manager who... Read More
Especially good advice for business, non-profit and association managers whose... Read More
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You have been if you're a business, non-profit or association... Read More
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Always ask, "Is now a good time?"Deadlines in journalism are... Read More
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©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
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I define public relations failure this way:key audience perceptions are... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
To get someone's name in the newspaper or a product... Read More
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Everything, that is, if you ignore those folks whose behaviors... Read More
As a manager, does your current business, non-profit or association... Read More
And the best way to mind your own business is... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Why You Should Write Press Releases: A press release is... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
If you own a franchise and have company vehicles, be... Read More
Small Business Owners should send press releases out at least... Read More
In fact, here are three really foolish goofs made by... Read More
Do it by restructuring your business, non-profit or association public... Read More
If you're seeking to promote yourself or your new business... Read More
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