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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Rape and murder suspects shot dead 'after trying to steal police guns'
Fri, 06 Dec 2019 04:30:00 +0000
Four men suspected of raping and killing a female vet have been shot dead by police after they allegedly tried to snatch officers' guns.

Grace Millane killer 'tested theories' on next Tinder date
Fri, 06 Dec 2019 07:44:00 +0000
A woman who went on a date with Grace Millane's killer just hours after the British backpacker's death has revealed how he tested his "most believable" theories on her.

North Korea threatens to resume insulting Trump in insult-ridden statement
Fri, 06 Dec 2019 05:10:00 +0000
North Korea has threatened to renew its insults of Donald Trump and consider him a "dotard" if he keeps using provocative language against Kim Jong Un.

British woman brought back to life after six-hour cardiac arrest
Thu, 05 Dec 2019 18:29:00 +0000
A British woman says it was a "miracle" she was revived after her heart stopped for six hours when she was caught in a snowstorm.

Gunman who killed three at US navy base was Saudi aviation student
Fri, 06 Dec 2019 14:12:00 +0000
A gunman who allegedly shot dead three people on a major US Navy base in Florida is believed to be a Saudi aviation student, according to US media reports.

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Managers, Got a Grip on Your PR?

What are you trying to do with your business, non-profit... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

When Tactics Are Not Enough

Your public relations people are busy. The buzz is all... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More