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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Trump accused of 'God complex' over 'chosen one' remarks
Wed, 21 Aug 2019 22:09:00 +0100
Donald Trump has exposed himself to accusations of a messiah complex after self-referencing as "the King of Israel", "the second coming of God" and "the chosen one" in the space of a few hours.

Spain issues international alert after huge listeria outbreak
Wed, 21 Aug 2019 17:18:00 +0100
Spain has issued an international alert after the number affected by the country's biggest ever listeria outbreak rose to 150.

Putin warns US over missile test: 'We will react accordingly'
Wed, 21 Aug 2019 21:29:00 +0100
Russia's Vladimir Putin has said America's latest missile test has raised new threats and will warrant a response from Moscow.

New Zealand speaker feeds colleague's baby during debate
Thu, 22 Aug 2019 03:42:00 +0100
New Zealand's parliamentary speaker has been praised on social media for cradling a lawmaker's baby as he presided over a debate.

Seized Beijing skyscraper snapped up for £605m in auction
Thu, 22 Aug 2019 00:55:00 +0100
A Beijing skyscraper confiscated from a fugitive Chinese billionaire has been sold in an online auction for 5.18 billion yuan (£605m).

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Creating Event Magic through Planned Video Production

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Only two media in Spanish speaking countries offer RSS: the... Read More

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Business, non-profit and association managers committing their public relations resources... Read More

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You do if you're a business, non-profit or association manager... Read More

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For a business, non-profit or association manager, they could be... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More