Maintain your old Siemens Hipath system

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1

Setting up an account

If you live outside of the US, different minimum bid prices hold true given the different currencies involved.

Let's take the UK for example - in the UK the minimum bid price is £0.04 whereas the minimum bid price in the US is $0.05.

This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new

So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at http://www.google.com (not your local Google portal - eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.

Adwords PPC Management Tip No.2

How to increase your business profitability by hundreds of percent

Ok,

So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).

But what's in a name?

Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).

After the headline, the next thing that prospects eyes are drawn to is...

Yes you've guessed it - your name - your URL

But what can I do with my URL I hear you say?

Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.

Hundreds of percent more profitable?

We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.

Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.

We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.

Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:

www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com

Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?

Well, the results are as follows from worst to last:

MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks

Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.

My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.

And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.

All it takes is a little creativity and you'll find your click through rates reaching new heights with your Adwords PPC management.

Adwords PPC Management Tip No.3

Keyword Resources

It's easy to think you have a great list of 50 or 100 keywords and stop there but you'd be missing out on the thousands of other keywords your competitors may have researched.

Brainstorming Resources Here are a few keyword brainstorming resources you should try to increase your keyword list:

http://www.kwmap.net
http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php
http://www.lexfn.com
http://www.goodkeywords.com
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php
http://www.nichebot.com

A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would 'annoy' Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless:

* You have a large number of people to conduct said tracking/testing

* You have the requisite tools to analyse results

* You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL's

Google will cap the numbers of keywords in your account around the 50,000 level - they may allow more if your account history is good.

So don't get too hung up on constructing thousands upon thousands of keywords - find the ones that work as quickly as you can and focus on conversion, your time will be well served.

Bonus Tip

Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google:

"bad ppc management"

Hmmm, makes you think doesn't it?

** Note: This article is spam friendly and has received a low (safe) rating from Spam Assassin.

Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on PPC management visit http://www.pdqprospects.com/index.html

In The News:

'No stone left unturned' as New Zealand plans inquiry into terror attack
Mon, 25 Mar 2019 06:28:00 +0000
New Zealand has announced plans for a royal commission - a powerful form of public inquiry - into the events leading up to a deadly attack on two mosques in Christchurch.

Trump did not conspire with Russia, Mueller report finds
Sun, 24 Mar 2019 19:41:00 +0000
The Mueller investigation has found no evidence that Donald Trump's campaign "conspired or coordinated" with Russia to interfere in the 2016 presidential election.

Cyclone Idai: People starve along the 'road of suffering'
Sun, 24 Mar 2019 21:39:00 +0000
According to the map, this stretch of highway is called route number six.

Apple streaming? Big reveal expected at special event
Sat, 23 Mar 2019 13:21:00 +0000
Apple is expected to make a grand product announcement at its special event later - and it may be the culmination of years of rumoured deals with Hollywood stars.

Starving Venezuelan children forced to feed off rubbish dumps
Sun, 24 Mar 2019 14:23:00 +0000
The swarm of flies gives the game away.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More