Maintain your old Siemens Hipath system

The Power of Word of Mouth

Most of us remember the commercial that said, "I told two friends, and they told two friends, and so on, and so on, and?", well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.

The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.

It's called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.

It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has the bedside manner of an angel. If we are happy about something, we will likely talk about it to others.

In our business lives, positive word of mouth generates referrals and referrals generate business. So, word of mouth is one of the most important marketing tools that can contribute to our success. What could be better than a customer mentioning how pleased they were with a service you provided to others who may need this service? Free advertising? that's what word of mouth is.

Not only do we love to be the recipient of positive word of mouth, we should also realize that others are in the same boat as us and rely on word of mouth to help them succeed as well. So, if you like something, be sure to tell others about it, especially if they are in need of something you had a great experience with.

For example, for months I have been trying to find a backup software to use on my new computer. I tried several and was not impressed with how they performed or the extent of their customer service. It would sometimes take over a week to get a response. Well, I finally came across this little, cheapy program that said it would do what I wanted it to do. I figured it wouldn't hurt to give it a try. And? I was very happy with the outcome. At one point I had problems and in one afternoon, after several emails back and forth with the author of the software, I was up and running again? no problem. This tiny little company impressed me so much that I have recommended his software to as many people as possible?including you. Check out the Backup Assistant at http://www.graffman.net.

Word of mouth is also known as a verbal testimonial. The words of praise literally come right from the horse's mouth. It's a very powerful recommendation to physically hear someone bestowing the virtues of a certain product or service, or the company behind this great find.

Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, why not include your recommendations on your website. Having a Resources page on your website is a great way to let others know of different things that you would recommend.

Word of mouth can also be in the form of a written testimonial and can benefit both the company that gave you that great service and the recipient. Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others have liked their service. The benefit to you is that each time you say something nice about their service, they may in turn publicize your testimonial on their literature or website. And, they will usually include your name and your company. There you have it? your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.

Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word of mouth. But, what about the pitfalls of negative word of mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will either never recommend you or they will tell three times as many people about the negativities they have experienced. Providing an exceptional service or product, coupled with "beyond the call of duty" customer service, can have a positive effect on your business. But, not providing what you customers deserve can bring down the curtain faster than you can blink.

For example, I recently had a run in with a supplier who I would never recommend to anyone, not even my fiercest competitor. This company took over 3 months to provide me with the product I needed. Each time I called their office, I would either get an answering machine and have to wait days to get a reply or I would get the old " it will be ready by Friday" response. I was not impressed! In fact, when I did finally get the finished product, I was not at all happy with it. Oh, and I never even got an apology for the delay or the discount I requested because of my displeasure. In short, they seemed to not want my business now or in the future. I think I'll comply.

Word of mouth is very powerful, both positively and negatively. Of course, we should always strive to gain positive referrals? that's my goal. It can have a tremendous impact on our success. So? get out there and tell two friends about this article? and so on!

About The Author

Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.

jbyer@docutype.net

In The News:

Mass shootings are a 'national embarrassment' that needs to stop, Joe Biden warns
Sat, 17 Apr 2021 01:21:00 +0100
Joe Biden has described mass shootings as a "national embarrassment" that has to end.

Elon Musk's SpaceX wins $2.9bn NASA contract to send humans to the moon
Fri, 16 Apr 2021 22:22:00 +0100
Elon Musk's private space company SpaceX has won a $2.9bn (£2.1bn) NASA contract to build a spacecraft to put humans on the moon.

World's smallest police dog dies hours after the sheriff she served beside
Fri, 16 Apr 2021 23:34:00 +0100
A sheriff and his tiny police dog have died on the same day.

Two passengers sue airline after plane engine catches fire in mid-air
Sat, 17 Apr 2021 03:12:00 +0100
Two passengers are suing United Airlines after the engine of the plane they were on caught fire in mid-air.

Batches of 50 to 100 Uighur workers are being advertised on the Chinese internet
Thu, 15 Apr 2021 14:32:00 +0100
Uighur people from Xinjiang working in other parts of China are subject to "political" checks and work under strict "half-military" style management, according to new evidence discovered by Sky News.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Networking Know How

Networking, even to a seasoned professional, can seem intimidating or... Read More

How to Shmooze

Definition: talk idly or casually in a friendly way Value:... Read More

Giving the Gift of Your Name (The Networking Factor)

Although, this is about giving the gift of your name... Read More

Flying High, Flying Far

"What me? Sell myself? You have to be joking!"This was... Read More

Why Cant I Remember Your Name?

You're terrible with names. You forget someone's name within ten... Read More

Discover Your Own Source Of Business Leads

Generating new business leads is critical in your success, no... Read More

Putting The Fun Back In Networking

Networking is one of the most important skills a person... Read More

The Quest for Passive Income

Passive Income, residuals, royalties three ways to get paid multiple... Read More

Networking and Trade Shows

The most important reasons people exhibit at a trade show?... Read More

Growing Your Network of People Can be Easy and Fun!

A few years back when I moved to Charlotte, NC... Read More

Good Manners Mean Good Business

Good manners, good networking and good business all have the... Read More

Joining Industry Specific Organizations Has Many Benefits

Recently, while providing an up-and-coming Virtual Assistant (VA) and small... Read More

10 Terrific Tips to Talk Your Way to the Top

What is "the top" anyway? According to society, "top" has... Read More

Networking: Breaking into the Buzz

Breaking into conversational groups is one of the things people... Read More

Mary Kay Ash Did It Best... (The Networking Factor)

"The Networking Factor, Everyone is important!" This slogan reminds me... Read More

Your Front End

While surfing for traffic or browsing your safelist emails, you... Read More

Networking

Put join a networking group on your to do list... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Business Networking ? Extroverted Web Weaving for the Introvert

If you have been in business for any amount of... Read More

How to Generate More Business by Telling People What You Do

What do you tell people when asked what you do?... Read More

Defining a Quality Networking Group

When it comes to quality, how do you choose the... Read More

Write It Down!

Why would you want to write information on paper when... Read More

How NOT to Waste Your Time Networking

Ever wonder if networking, referral groups, and conferences are a... Read More

Plan for the Event or Flounder

Rather than being there to eat the food and drink... Read More

Jump Start Your Network

Networking is often identified as a key business building activity... Read More