Maintain your old Siemens Hipath system

10 Ways for Unknown Musicians to Get the Word Out

When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences?

The good news: there are many, many ways. Here are ten of my favorites.

1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs.

2. Write CD or concert reviews for a local alternative (or mainstream) paper.

3. Give copies of your CD away to public radio and TV stations for their fund drive premiums.

4. Organize, publicize, and perform at charity events for your favorite causes.

5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD.

6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings. Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail.

7. Find Internet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes. Here's one of mine (in a real e-mail, it would be single-spaced):

__________________________

Shel Horowitz, mailto:shel@frugalfun.com, 800-683-WORD/413-586-2388

"I make the world INSIST on learning why YOU'RE special"

News releases, brochures, newsletters, ad copy, web copy, resumes, etc.

http://www.frugalmarketing.com * http://www.principledprofits.com

_____________________________

8. Set up a simple low-cost website. Include a couple of sound clips, pictures of you performing, a place for people to sign up for your fan newsletter, a link to your favorite musicians, and, of course, your tour schedule and gig availability.

9. Get exposure on other people's websites. Write CD reviews, endorse their music with a blurb, submit articles on the local music scene...and always include your contact information and a statement that encourages people to visit your site.

10. Use the letters columns. Call in to talk shows. Post messages to Web forums...in short, use every feedback tool you have to spread the word.

Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (http://www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (http://www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: http://www.principledprofits.com/25000 influencers.html

In The News:

Netanyahu 'prepared to do more' as UN warns of new Gaza conflict
Tue, 26 Mar 2019 15:21:00 +0000
The Israeli prime minister has vowed further action after a night of heavy fire between his forces and Palestinian militants.

Israelis forced to shelter in safe rooms as Gaza strikes intensify
Tue, 26 Mar 2019 20:05:00 +0000
Israeli troops and armoured vehicles lined up in a field close to the border with Gaza.

EU votes to stop moving clocks twice a year
Tue, 26 Mar 2019 14:59:00 +0000
The European Parliament has voted to stop moving clocks forward an hour in spring and back again in the autumn.

Hijacked school bus: Boy hero to become Italian citizen
Tue, 26 Mar 2019 16:11:00 +0000
A 13-year-old boy hailed as a hero for helping saving his classmates when they had been abducted by a bus driver will be granted Italian citizenship.

'I have been truthful': Charges dropped against Empire actor
Tue, 26 Mar 2019 15:11:00 +0000
Charges have been dropped against Empire actor Jussie Smollett, who was accused of lying to police about a racist and homophobic attack.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Music & Intelligence: Will Listening to Music Make You Smarter?

Will listening to music make you smarter? Will learning to... Read More

Would Chopin Have Passed A Music Quiz?

Q. My children are very interested in playing music. Is... Read More

Jazzing Up Your Leadership Style

I met New York jazzman Tim Armacost in college almost... Read More

Fiddle Tab Makes Learning Fiddle Fast and Easy

Learning fiddle tab is so intuitive and so easy that... Read More

Reasons to Ditch Your Guitar Pick

Lately, I haven't been using my guitar pick all that... Read More

Guitar Humidification

Problems with humidity can lead to heartbreak for the classical... Read More

How To Dress Up Naked Music On The Piano

What in the world is "naked music?"You know it when... Read More

Growing and Keeping Loyal Fan Support

Fan support for musicians is a two way street. You... Read More

The Piano Parent Trap!

"My 6 year old daughter really loves the piano and... Read More

Benatar and Geraldo - Still Rockin on a High Note

Most people look forward to the summer months because they... Read More

RIAA Files Second Wave of Lawsuits

The Recording Industry Association of America (RIAA) has launched a... Read More

New Age Music - What Is It Good For?

Let's face it. The world will not end if there... Read More

Avoid These 3 Common Mistakes - When Improvising

Mistake #1 - Thinking about what you're going to playA... Read More

Closet Monsters London Spicoluk

Way back in November I found myself at the Casby... Read More

How to be Creative at the Piano

So you want to be more creative when playing piano.... Read More

The Various Countries - A Rant About Country Music

It is no secret that over the past couple decades... Read More

Throat Singing In Inuit Culture

Originally, Inuit throat singing was a form of entertainment among... Read More

The Dos and Donts of Getting Your Child to Love Learning an Instrument

We all know that music can be inspiring, entertaining, and... Read More

Reaching For The Soul Zone

Every searching artist wants to get there. It's that magical... Read More

Piano on the Right-Side of the Brain

Some of you may remember a book titled "Drawing on... Read More

The Joy of Spontaneous Expression

Do you remember finger-painting as a child? How fun it... Read More

CD Mastering using Har-Bal

Feel free to download the entire manual detailing the mastering... Read More

Guitar Players...Learn About The Point Of Discipline

Have you ever started learning a lick or exercise and... Read More

Five Steps to Protecting Your Music and Your Money

There are a lot of independent labels out there waiting... Read More

Why Play Guitar?

As a full-time guitar instructor, I am constantly faced with... Read More