Maintain your old Siemens Hipath system

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it."

What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product.

This means online business people must take the time to understand the consumer. They need to develop an understanding of the consumer's thinking, motivation, and needs. Just because you develop a website and slap up some product graphics and have a checkout process using paypal does not mean you'll be selling and rolling in money.

Is there a demand for your product or service? If there is how does your product or service fulfill that demand? If there is not a demand can one be created through advertising and marketing? For some products or services you'll not be able to create demand and people won't buy simply because you provide a supply.

So what's the practical application of focusing on demand instead of supply?

1. Take the time to research your demographics

2. Consider streamlining your websites to include interactive elements that help develop an understanding of what your visitor desires.

3. You may need to develop a different marketing campaign based on whether there is a strong demand or weak demand for what you are offering.

4. Demand can be created via a long term process of education/awareness, then branding, then interest, then trial, then demand.

5. In a demand mindset you'll need to be more strategic, combining a campaign of both rational information with desire oriented emotionalness

Remember, just because you supply it does not mean there is a demand for it. Take the time to study your idealized market and idealized customer profile then search them out to ascertain what their demand level is for your product or service. This will help you develop your marketing strategy. Be prepared for a long-term commitment.

Darrin F. Coe, MA holds a master's degree in psychology and operates "The Center For Understanding Consumer Thinking". He is the author of the special report, "The Internet Consumer Exposed" available at

Subscribe to the Darrin Coe Ezine for more marketing and consumer information at

In The News:

South Korea new coronavirus front as 100 fresh cases confirmed
Fri, 21 Feb 2020 12:50:00 +0000
South Korea has become the newest front for the coronavirus outbreak outside China as 100 new cases were confirmed on Friday.

Russia showing a 'lack of humanity' in Syria, says UK's UN ambassador
Fri, 21 Feb 2020 10:09:00 +0000
Britain's UN ambassador Karen Pierce has accused Russia of a "lack of humanity" in Syria, as the UN revealed that more than half of the nearly million people displaced in Idlib province by the escalating conflict are children.

£150k raised to send bullied schoolboy to Disneyland
Fri, 21 Feb 2020 13:03:00 +0000
A comedian has raised more than $200,000 (£154,000) after setting up a fundraising page to send a nine-year-old boy who is being bullied because of his dwarfism to Disneyland.

Countdown to Taliban-US truce in bid to end 18-year Afghan war
Fri, 21 Feb 2020 15:52:00 +0000
The end of 18 years of war in Afghanistan could be in sight as the countdown to signing a peace agreement between the Taliban and the United States will begin on Friday.

Bollywood releases 'first film with gay man as lead character'
Fri, 21 Feb 2020 16:24:00 +0000
A rom-com touted as Bollywood's first film to feature a gay male lead character has been released in cinemas.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Develop Your Curiosity And Increase Profits

If anyone was to ask me what my greatest strength... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Creating Customer Value

The purpose of business is to create and retain a... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Your Marketing Message

Your message is first among your weapons in the battle... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Renting Your Mailing Lists to Others


Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

Is your marketing plan dull, flat, and downright boring? Is... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More