Maintain your old Siemens Hipath system

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy.

MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers...


Business Strengths

Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region.

Business Weaknesses

The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability.



Our current profit goals are: Year Two: $__________ post-tax profit Year Three: $________ post-tax profit We have not established any other long-range profit goals at this time


Our long-term sales goals are to operate at or close to cash flow break-even by Year Two and to be profitable from Year One onward. We would like our profit margin to be 7 percent by Year Three.


Our long-term marketing goals are to develop an extensive Web site, to increase our public relations activities, and to create an informative store window to draw in customers.


Description of Our Customers

Our customers are ___ to ___-year-old professionals, married or unmarried, without children, who are ___________.

Our Customers' Needs

Our target customers are looking for customized planning services that will provide them with all the information necessary to take an adventure vacation in Europe. Often, they do not have the time or the resources to do the research themselves, so they turn to us for hassle-free planning services.

Why Our Customers Choose Us

Our well-informed, up-to-date staff, combined with our extensive knowledge of the ______________, allows us to surpass the services provided by other agencies.

What Sets Us Apart From the Competition

What sets our company apart from our competitors is the fact that we sell custom-designed packages for people. We ask them questions, find out exactly what they want and need, and direct them to the appropriate destinations.



Goals of the Campaign

We would like to increase our visibility, attract new customers, and display special offers that are currently available.

Campaign Focus: Specific Products or General Promotion?

Our primary focus is to expand our customer base. We would also like to keep our current customers aware of special promotions we are offering and secure their future business with us.

Products to be Advertised

We will be advertising our complete range of European adventure travel services, special discounts on travel packages, and sales on seasonal clothing and gear.

Measurements of Success

We will measure this ad campaign's success by the number of inquiries received after its launch. This includes phone inquiries as well as inquiries made in person at the store.

Evaluation of Effectiveness

We will be reviewing the campaign's effectiveness one month after its launch. We will evaluate its effectiveness based on the number of inquires we receive and any corresponding increase in revenue.


Our Marketing Message:

No one knows more about [what] than [Your name]. TIME FRAME

Campaign Start Date

We will launch this marketing campaign in ________.

Length of Campaign

This campaign will run through __________, for a total of ________ months.


Annual Marketing Budget $40,000

Budget For This Campaign

$81,025. This includes $41,325 for Web site and database design, implementation, and hardware purchases, which will be useful for more than one year and will therefore be capitalized and depreciated accordingly.

Cost-Saving Measures

We plan to keep advertising costs down by targeting the most appropriate advertising methods for our business, which include online advertising, newspaper ads, and classified ads.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: blog:

In The News:

British father killed and step-son injured in Argentina robbery, reports
Sat, 14 Dec 2019 19:21:00 +0000
A British father has been killed and his step-son seriously injured after they were shot in a suspected robbery in Argentina, according to local media.

'10,000' join biggest protest in Thailand since 2014 military coup
Sat, 14 Dec 2019 15:34:00 +0000
A reported 10,000 supporters of a Thai opposition party which could be banned by authorities have taken to the streets in the country's biggest protest since a 2014 military coup.

Hertha Berlin U16 team walks off pitch after players 'racially abused'
Sat, 14 Dec 2019 23:44:00 +0000
Hertha Berlin's under-16 team has walked off the pitch during a game after its players were allegedly racially abused by opposition players.

Caddie for top golfer banned after 'shoving' spectator
Sat, 14 Dec 2019 18:48:00 +0000
A caddie for one of the world's top golfers has been banned for the rest of the Presidents Cup after pushing a spectator in Melbourne.

Arsenal distances itself from Mesut Ozil post criticising China
Sat, 14 Dec 2019 09:40:00 +0000
Arsenal has distanced itself from comments made by its star midfielder Mesut Ozil about the plight of Uighur Muslims.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

Motivating Your Target

There's just no time to waste in a cyber day;... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)

One of the hardest jobs in fundraising is crafting original... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More