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Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie.

Anyway, it's seems that in the early 1850's Twain ? then known as Samuel Clemens ? found himself in San Francisco without a job. The reason he was there, I believe, had something to do with the Gold Rush.

Twain loved the town, and wanted to stay. But to do so he had to find a job. Since he'd worked on a newspaper before, he applied at a big publication there.

No thanks, the editor said. We don't need any writers right now. And even if we did, we don't have money in the budget to pay them.

Twain countered with an amazing offer. What if he agreed to work for free? I'll write for you, Twain said. You publish my work, and if people like what I write, maybe you'll hire me.

You can guess the rest of this report. The editor loved Twain's work, hired him, and Twain's career continued to build. But what if he'd simply walked out the door that day?

The moral of this story: Free is pretty hard to refuse. Next time you have trouble winning a client, how about offering to do a project for free, just to show what you can do?

Rix Quinn's new book "Words That Stick" is inexpensive, and offers lots of writing ideas. You can get it from you local bookstore, or http://www.amazon.com/exec/obidos/ASIN /1580085768/qid/

For details on Quinn's workshops and consulting services, e-mail him at mailto:rixquinn@charter.net

In The News:

14 Americans allowed on flight after testing positive for COVID-19 on way to airport
Mon, 17 Feb 2020 01:27:00 +0000
Fourteen US citizens who were evacuated from a quarantined cruise ship have been flown home - despite being found to have COVID-19 on the way to the airport.

Britons quarantined on cruise ship over coronavirus angry over 'inaction'
Sun, 16 Feb 2020 10:21:00 +0000
A British couple in quarantine on board a cruise ship in Japan have begged British authorities to get them home, as coronavirus cases on board the Diamond Princess rise.

Japan on brink of recession as coronavirus impact bites
Mon, 17 Feb 2020 09:08:00 +0000
The Japanese economy shrank at its fastest pace in more than five years at the end of 2019 - putting it on the brink of recession as the impact of the coronavirus begins to bite.

UK and EU will 'rip each other apart' in talks, France predicts
Mon, 17 Feb 2020 05:10:00 +0000
Prime Minister Boris Johnson has been warned that he will face a tough battle with the European Union in his efforts to secure a trade deal in the aftermath of Brexit.

Elton John in tears after ending show early due to walking pneumonia
Sun, 16 Feb 2020 11:29:00 +0000
Veteran performer Elton John has apologised to fans for cutting a gig short in New Zealand, after being diagnosed with walking pneumonia.



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