Maintain your old Siemens Hipath system

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?

Perhaps that sounds crazy. Well, here's the info...

But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!

Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.

Take this real life example:

An online publisher named Alex was just about to launch an information product revealing psychological sales tactics.

However, even though his product was of the very highest quality, Alex was looking for something "extra" that would increase sales of the product even more.

What Alex wanted to achieve is to boost *credibility* in the sales message presenting the product. So visitors to his site would actually believe what they read, and therefore be a lot more likely to buy.

Now, since the product Alex was selling was revealing sales and marketing tactics, it would of course be purchased by people interested in selling more online.

So who better to give Alex a testimonial than a world famous marketing expert?...

Alex managed to get a testimonial from none other than Joe Sugarman - hugely successful direct marketer and famous for his BluBlocker sun glasses infomercials.

So - how do YOU go about boosting your own sales with testimonials from celebrities?

Well, let me firstly stress that unless you already have a relationship with the person (you know each other), there's a strong chance they won't reply to you. They may, or they may not. So be prepared for that.

Sending them an email is quick, but I get 200+ emails a day at the moment (spam included), and that's on the low end compared to the number of emails some people I know get.

So email may work if you're looking for a testimonial from a celebrity in your market, but don't hold your breath.

How about a phone call? It's worth a chance, but then again the person you're trying to reach may have a secretary, and what are your chances of getting past them with a testimonial request?

Or of course you could always send them a good ole fashioned "snail mail" letter, preferably including a complimentary copy of your product.

Will this work? Well, it will definitely help get their attention. You may want to contact them via email initially asking them for their postal address so you can send them a review copy of the product.

By doing that initially you're sure to get the right address, and it helps put a mental note in the person's mind that they're going to receive a package from you soon.

Or here's an almost fool proof way: why not buy time from them? Especially if they offer consulting already. It doesn't guarantee they'll offer a testimonial, but if your product's great, chances are they will.

So let's say you've got the product in their hands, and they like it. Here's the last step:

Make it as easy as possible for them. The people you contact are very busy, since that's how they got to where they are.

So what you need to do is write the testimonial for them. And once you've done that, send it over saying "I've included a potential testimonial outline for you. If you would be happy to offer a testimonial for the product, please feel free to change this draft testimonial as you would like to."

Now I can't guarantee you'll get testimonials every time you try, especially if you're not well known in the market or don't have a relationship with the person already. But if you don't try, you'll never know. And just one or two celebrity testimonials can make a real positive impact on your sales for the long term.

Louis Allport is the creator of over thirty (and counting) unique and high quality information products selling very successfully online. Louis is directly involved with every part of the product creation and marketing process including finding the market, creating the content, building the marketing process and materials, as well as developing consistent and qualified traffic streams. One of Louis' recent products reveals a proven four-step formula that can make creating best-selling online products a lot more predictable:

In The News:

'Six dead' after shooting in town in Germany
Fri, 24 Jan 2020 13:13:00 +0000
Six people are said to have died after a shooting in a town in Germany, according to reports.

Coronavirus outbreak: Hospital to be built in five days as death toll rises
Fri, 24 Jan 2020 00:22:00 +0000
China is building a new 1,000-bed hospital in five days to treat victims of the new deadly coronavirus.

Prince Charles: 'Dearest wish is freedom for Palestinians'
Fri, 24 Jan 2020 10:46:00 +0000
Prince Charles has said it is his "dearest wish" that Palestinians see "freedom, justice and equality" in the future.

Palestinians clash with Israeli police after 'peace plan' leak
Fri, 24 Jan 2020 07:37:00 +0000
Israeli security forces have clashed with Palestinian worshippers as they arrived at Friday prayers at Jerusalem's Al Aqsa mosque.

US crew killed in air tanker crash while battling fires named
Fri, 24 Jan 2020 06:20:00 +0000
Three US firefighters who died when their air tanker plane crashed in a "fireball" while battling bushfires in southeastern Australia have been named.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v.... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More