Maintain your old Siemens Hipath system

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets.

Postcard Marketing Secret #1: Keep Your Message Very Brief

Don't try to close sales with postcards. You don't have enough space to provide all the information needed to close sales.

Instead, briefly state the major benefit(s) you offer to attract the reader's attention. Then focus on motivating them to get more detailed information from a source where you can close sales. For example, send them to your web site or give them a phone number to call.

Postcard Marketing Secret #2: Design Your Postcard To Look Like A Message From A Friend.

Most postcards I see look like an ad in a magazine. But when a postcard looks like advertising, people react to it as advertising. They don't pay much attention to it.

Instead, set up your postcard to look like a brief personal message from a friend. This attracts attention and lures prospects into reading your postcard ...even though they realize it is advertising. It generates a lot more replies than postcards that look like an ad.

Postcard Marketing Secret #3: Don't Spend a Lot on Printing

Postcards that look like a personal message can be very inexpensive to print. For example, here are 2 ways you can do the job on any computer with a printer:

* Print postcards on plain (no printed lines) 4 x 6 inch index cards. Cost: about 1.5 cents per card.

* Print 4 postcards at a time on 8 1/2 x 11 inch sheets of standard index card stock. Then cut the sheets into quarters. Each postcard will be 4 1/4 inches high by 5 1/2 inches wide. Cost: about 1 cent per card.

Tip: In the US you can send postcards by First Class Mail for 23 cents if you make them at least 3 1/2 inches high by 5 inches wide but not over 4 1/4 inches high by 6 inches wide.

Postcard Marketing Secret #4: Don't Underestimate the Importance of Your Mailing List

You can generate a high percentage of replies by sending your postcards to prospects likely to be interested in your offer AND who have a proven record of taking action on offers that interest them.

This is why postcards produce a big response when you send them to your existing customers. But how can you find new prospects with these same 2 characteristics? Here are 2 ways:

1. Rent the customer lists of companies that are not your competitors, but who sell their products or services to the same targeted market.

2. Rent the paid subscriber lists of magazines and newsletters read by prospects in your targeted market.

You can get both lists through most mailing list brokers.

The next time you want to generate a flood of traffic to your web site or a flood of new sales leads ...send postcards. Apply these four little-known postcard marketing secrets and you'll produce a big response without spending a lot of time or money.

Copyright 2005 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

In The News:

British father killed and step-son injured in Argentina robbery, reports
Sat, 14 Dec 2019 19:21:00 +0000
A British father has been killed and his step-son seriously injured after they were shot in a suspected robbery in Argentina, according to local media.

'10,000' join biggest protest in Thailand since 2014 military coup
Sat, 14 Dec 2019 15:34:00 +0000
A reported 10,000 supporters of a Thai opposition party which could be banned by authorities have taken to the streets in the country's biggest protest since a 2014 military coup.

Hertha Berlin U16 team walks off pitch after players 'racially abused'
Sat, 14 Dec 2019 23:44:00 +0000
Hertha Berlin's under-16 team has walked off the pitch during a game after its players were allegedly racially abused by opposition players.

Caddie for top golfer banned after 'shoving' spectator
Sat, 14 Dec 2019 18:48:00 +0000
A caddie for one of the world's top golfers has been banned for the rest of the Presidents Cup after pushing a spectator in Melbourne.

Arsenal distances itself from Mesut Ozil post criticising China
Sat, 14 Dec 2019 09:40:00 +0000
Arsenal has distanced itself from comments made by its star midfielder Mesut Ozil about the plight of Uighur Muslims.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Just because you have to stretch your marketing dollars doesn't... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More

Help! What Happened?

Let's be honest, when you're writing sales material for a... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that... Read More

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

Send Postcards To Save Money and Cut Through E-mail Clutter

Use your computer to send personalized color postcards in quantities... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More