Maintain your old Siemens Hipath system

Five Tips to Make Your Marketing More Creative

Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.

Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you're not drawn to may still open some doors that wouldn't have opened any other way.

These tips will work whether you sell a product, a service or both.

1. Find the "second right answer." Roger von Oech talks about this in A Whack on the Side of the Head. Don't be content with the first good idea you come up with. Take the time to think of a second, or third or 50th idea. Quantity counts ? the more ideas you have to choose from, the more likely you'll discover an excellent or even a brilliant one. Remember, Thomas Edison discovered thousands of ways a light bulb didn't work.

2. Change the question. If you change the question, you're probably going to get a different answer. You say you want to sell more products? What if you changed the question to how can you make more money? Well, there are other ways to make more money than to sell more products ? maybe you lower the cost of making the product or you raise the price of the product. Now you suddenly have new avenues to explore rather than just going down the same tired path.

3. Ask your product or service how it wants to be sold. Now we move into more intuitive techniques. Start by getting yourself into a relaxed state. Take a few deep breaths or practice some relaxation techniques. Imagine your product or service in front of you. Now ask it questions. Who do you want to be sold to? How do you want to be sold? What are your strengths? What are your weaknesses? Who do you think you can help? Why do you want to help them? You can also do this technique as a journal exercise. Write down the question and answer. See what bubbles up onto the paper.

4. Paint a public relations campaign. What would a press release look like if you painted it? Or sculpted it? How about a dance number? A collage? Take any part of your marketing that troubles you and turn it into a piece of art. By combining two dissimilar acts, you may discover your answer. Or you may not come up with anything at all, but just the act of "playing" and "creating" could jolt something loose. Hours or days later your idea may suddenly end up in your lap.

5. Walk away from it. If nothing is working, then stop. You can literally walk away by taking a walk, or just quit thinking about it. This is especially important if you find yourself getting frustrated or discouraged. Give your subconscious time to mull things over. The idea may just suddenly appear to you. Or, after a few days, try another exercise or two. That may be the catalyst you need.

The most important tip of all? Make sure you have a blast. Being creative should be fun. Keep it light and fun, don't struggle too hard with it, and see how many ideas you're rewarded with.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at www.writingusa.com. Copyright 2004 Michele Pariza Wacek.

In The News:

Trump 'secretly taped talking about Playboy model payment'
Fri, 20 Jul 2018 16:48:00 +0100
Donald Trump's former lawyer secretly taped a conversation the pair had about payments to an ex-Playboy model, according to a report.

Duck boat tragedy: 'Captain said leave life jackets'
Fri, 20 Jul 2018 21:55:00 +0100
A woman who lost nine members of her family, including her children and husband, when a "duck boat" sank claims the captain told people not to put on life jackets.

10 hurt in knife attack on crowded bus in Germany
Fri, 20 Jul 2018 16:54:00 +0100
At least 10 people were injured, including three seriously, in a knife attack on a bus in Germany.

Beauty queen who murdered boyfriend gets death sentence
Fri, 20 Jul 2018 21:18:00 +0100
A 24-year-old Kenyan beauty queen has been sentenced to death for murdering her boyfriend by stabbing him 25 times.

Israeli soldier and four Palestinians killed in Gaza clashes
Fri, 20 Jul 2018 18:23:00 +0100
An Israeli soldier has become the latest fatality in clashes on the country's border with Gaza.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Are Corporate Awards and Corporate Gifts Beneficial for Your Business?

With the increased challenges that all companies are faced with,... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but... Read More

Take the Test: Do Your Marketing Materials Really Grab Attention?

Today's constant bombardment of marketing messages means your materials must... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

How to Use Business Cards to Network and Market Your Business

You've had one thousand of the finest, most eye-catching business... Read More

Step by Step Guide to an SMS Campaign

SMS is good for:? Short lead times and immediacy ?... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

Business Card Design - How to Stand out and Get Noticed

One of the most powerful, yet over looked weapons in... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Choosing Networking Functions

Time is a concern for all of us. We only... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More