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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Four dead and more than 30 feared trapped in Mumbai building collapse
Tue, 16 Jul 2019 09:19:00 +0100
At least four people have been killed and more than 30 are feared trapped in the rubble of a four-storey residential building which has collapsed in Mumbai.

UK to send third major warship to Gulf amid Iran tensions
Tue, 16 Jul 2019 16:03:00 +0100
The UK is to send another major warship to the Persian Gulf amid ongoing tensions with Iran.

Croatia festival blaze causes thousands to flee island
Tue, 16 Jul 2019 11:01:00 +0100
British tourists in Croatia have spoken of the chaos that ensued when a fire broke out at the Fresh Island music festival on Tuesday.

Woman faces murder retrial after baby died in toilet birth
Tue, 16 Jul 2019 15:45:00 +0100
A woman who says she was raped and later gave birth in a toilet is facing a second trial for murder in El Salvador.

MEPs to vote on first female EU Commission president
Tue, 16 Jul 2019 11:42:00 +0100
The European Parliament will decide later whether or not to block the appointment of Ursula von der Leyen as the new president of the European Commission.

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Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By... Read More

Walking Talking Advertisements

So you've made a sale. Great!Now what? You're not just... Read More

Ten Tips for Creating a Winning Proposal ? Part 2

Part 1 of this series described five critical components for... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display"... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More