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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

European Union demands plan from AstraZeneca to deliver promised vaccines
Wed, 27 Jan 2021 22:34:00 +0000
The discord between the EU and drug manufacturer AstraZeneca remains despite a meeting between senior figures on Wednesday, with politicians demanding a plan from the company on how they will provide the promised number of coronavirus vaccine doses.

South African coronavirus variant 'between 20 and 200%' more infectious than original
Wed, 27 Jan 2021 21:35:00 +0000
The KwaZulu-Natal Research Innovation and Sequencing Platform does not exactly trip off the tongue.

Six Britons among 89 foreigners arrested at Thai bar after COVID crackdown
Wed, 27 Jan 2021 18:16:00 +0000
Six Britons have been arrested after Thai police raided a party at a bar - in an operation targeting suspected COVID rule-breakers.

'Masked men' search Navalny's flat as UK considers Russia sanctions
Wed, 27 Jan 2021 13:29:00 +0000
Masked men have broken into the Moscow flat of detained Vladmir Putin critic Alexei Navalny, according to one of his allies.

Holocaust Memorial Day widened to include all genocide victims
Tue, 26 Jan 2021 23:41:00 +0000
Britain's landmarks will be bathed in purple light this evening as people stop to remember the horrors of genocide.

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Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

How To Market Effectively Even If No One Understands What You Do

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Corporate Cleavage

I enjoy cleavage as much or even more than the... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More