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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Israeli PM Netanyahu decries corruption indictment as 'attempted coup'
Thu, 21 Nov 2019 16:30:00 +0000
Israeli Prime Minister Benjamin Netanyahu has decried a corruption indictment against him as "an attempted coup".

Woman charged after stabbing churchgoer 'for wearing a fur coat'
Fri, 22 Nov 2019 03:03:00 +0000
A woman has been charged with attempted murder after stabbing a churchgoer she believed was wearing a fur coat.

UK defies US over 'illegal' Israeli expansion into West Bank
Thu, 21 Nov 2019 17:23:00 +0000
Britain has defied the US by urging Israel to stop its "counterproductive" expansion into the occupied West Bank.

Ex-Trump adviser: Russia 'gearing up' to interfere in 2020 US election
Thu, 21 Nov 2019 13:54:00 +0000
Donald Trump's former top Russia adviser has claimed Moscow is "gearing up" to repeat its interference in the 2020 US presidential election.

Should Trump be impeached? Voters are as split as politicians
Thu, 21 Nov 2019 22:08:00 +0000
It was a fascinating end to a week of intense testimony.

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Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They... Read More

Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

Marketing to Women -- Can I Buy You A Clue?

A while back a small business owner paid me a... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

Color Part 2: Formats and Systems

There are several color formats and systems available for mixing... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More