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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Trump appears to mock Greta Thunberg after passionate UN speech
Tue, 24 Sep 2019 07:08:00 +0100
Donald Trump has appeared to mock teenage activist Greta Thunberg after her passionate speech at the United Nations on climate change.

Change is coming: Greta Thunberg's warning to world leaders
Mon, 23 Sep 2019 15:40:00 +0100
Teenage climate activist Greta Thunberg has told world leaders: "You have stolen my dreams and my childhood with your empty words."

Home Office backtracks after refusing to give Afghan women visas for UK talk
Tue, 24 Sep 2019 08:43:00 +0100
A trailblazing Afghan woman who climbed her country's highest mountain was initially refused entry to the UK to speak at a Royal Geographical Society event, Sky News can reveal.

Google wins 'right to be forgotten' court battle
Tue, 24 Sep 2019 09:01:00 +0100
Google has won a court battle that could have forced it to take requests from around the world to wipe personal information from its search results.

Klopp pledges 1% of his salary to Common Goal charity
Tue, 24 Sep 2019 09:38:00 +0100
Liverpool boss Jurgen Klopp has become the first Premier League manager to sign up to the Common Goal movement - promising to donate 1% of his salary to the charity.

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Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the... Read More

The Forgotten Market

There are a great many online business people who are... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

How to Size an Emerging Market

In developing their business plans, companies of all sizes face... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Marketing Through Associations

©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More