I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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I have always enjoyed talking to a Realtor friend of... Read More
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
Our ego can get in the way of marketing our... Read More
Readers spend only a few seconds deciding the fate of... Read More
Voice Mail is a classy name for "answer Machine". Problem... Read More
Will postcards be an advantage for you?The latest craze these... Read More
You probably know that February 2nd is Groundhog Day. But... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
If you want to uncover a little secret about how... Read More
It's interesting to see how resourceful people become when starting... Read More
Color is one of the most difficult parts of a... Read More
When a shopper picks up a product in a store,... Read More
Generation X"--the 40 million or so people born between 1965... Read More
In Part 1, I discussed how traditional marketing is no... Read More
If you have been in business any length of time,... Read More
A marketer whose advice I generally respect recently published an... Read More
This is a pretty tough global economy and it is... Read More
If you want to reduce waste and grow your business... Read More
When you put time or money into any marketing plan,... Read More
Do you know how effective each of your individual marketing... Read More
Most of the service providers I've worked for or with... Read More
Do you know your audiences? I mean really know... Read More
Lots of people network but few reap the rewards of... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Websites have replaced the brochure as the "must have" marketing... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Have you ever noticed how many times it's the simplest... Read More
Many of the business owners I speak with are looking... Read More
To read the beginning of this special report, you can... Read More
If you've been in the copywriting realm for very long... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
The foundation of success is in your mind. You do... Read More
There aren't many things in life that you would get... Read More
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Joint Venture marketing has become a highly popular way for... Read More
Social scientists have proven that people experience what they come... Read More
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
1) People are buying in smaller quantities. Our busy lifestyle... Read More
Over the course of your business life you'll come in... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
All too often people look at marketing ROI in terms... Read More
What is a company profile? ... Read More
Listing names of Big Mail Requestors, and sending out packages... Read More
I'm constantly amazed by all of the media reps from... Read More
One particularly hot south Texas day, I was making a... Read More
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
There is no shortage of marketing programs, many with great... Read More
So you have been writing mortgages like crazy now for... Read More
Many service professionals tell me that they are uncomfortable with... Read More
Here are some questions to get your thoughts and cash... Read More
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