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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Iran set to enrich uranium to highest level ever - after 'attack' at nuclear facility blamed on Israel
Tue, 13 Apr 2021 20:50:00 +0100
Iran says it will increase its enrichment of uranium to 60% purity - its highest figure ever - bringing it closer to the levels needed for a nuclear weapon.

Water supplies running short on Caribbean island hit by volcano eruption
Tue, 13 Apr 2021 19:44:00 +0100
Clean water supplies are running short on the Caribbean island of St Vincent after ash from a volcanic eruption contaminated reservoirs.

Whistleblower claims WHO tried to force him to change report about Italy's pandemic protocols
Tue, 13 Apr 2021 17:37:00 +0100
Prosecutors in Italy are urging the World Health Organisation to assist them in their investigations into Italy's response to the COVID-19 pandemic.

Japan to release more than one million tonnes of radioactive Fukushima water into sea
Tue, 13 Apr 2021 06:34:00 +0100
Japan will release more than one million tonnes of radioactive water from the destroyed Fukushima nuclear plant into the Pacific Ocean.

Egypt files £600m compensation claim against owner of ship that blocked Suez Canal
Tue, 13 Apr 2021 17:07:00 +0100
Egypt has filed a multi-million pound compensation claim against the owner of the container ship that blocked the Suez Canal for nearly a week.

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Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More

Marketing Without Ego

Our ego can get in the way of marketing our... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More