I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Direct mail can be one of the most effective tactics... Read More
In a recent marketing workshop I attended, I discovered that... Read More
In the past, purchasing ad space was the solution to... Read More
With direct mail, you can break even and still claim... Read More
In the following 'special report,' I will reveal some very... Read More
Under normal circumstances, you'd shout it from the rooftops. After... Read More
1. Print your best small ad on a postcard and... Read More
There are many different ways to market offline, each important... Read More
So how do you effectively market your product or service... Read More
I enjoy cleavage as much or even more than the... Read More
What does an old Russian joke have... Read More
Small companies that rely on business-to-business sales often find it... Read More
As you have probably experienced there is a lot of... Read More
In the fundraising profession, appeal letters that you mail to... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
If you're like me, you're always looking for ways to... Read More
Clichés. We've all heard them...and hear some of them so... Read More
With promotional items there are standards: t-shirts, mugs, note cubes,... Read More
Behavioral economics is a new science that sheds light on... Read More
There is a simple but almost mystical law which governs... Read More
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
It was probably first discovered out there in the caves... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Did something catch your eye in a direct mailing this... Read More
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My childhood was my foundation for how I write and... Read More
In his classic best-seller, "How To Win Friends And Influence... Read More
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
1) Know the company and their culture. Are they trendy... Read More
Are your direct mail response rates lower than you expect?... Read More
"I know I need to market my business in order... Read More
I'm regularly asked to speak to people, that have either... Read More
Some of the ways in which to get your "name... Read More
Everything you do - or don't do sends a message... Read More
Marketing to women entrepreneurs is not difficult. You just have... Read More
This is an excellent way to grow your business using... Read More
Each of the following Ten Marketing Tips is based on... Read More
Websites have replaced the brochure as the "must have" marketing... Read More
Targeting high potential markets with a direct mail marketing campaign... Read More
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
A specific group of people you will focus on selling... Read More
One of the reasons direct mail works is the personal... Read More
In direct mail, the offer is the incentive or reward... Read More
Marketing is like rowing a boat. When you know how... Read More
Marketing is both an art and a science. Anyone who... Read More
But more importantly, watch what they do. If you do... Read More
With the explosion of the internet and online businesses many... Read More
Have you ever walked into a store or business and... Read More
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