Maintain your old Siemens Hipath system

With Todays Internet, Is Banner Advertising Worth Your Time?

A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network.

Most banner exchanges are set up with an exchange rate of a 2 to 1 ratio. Which simply means that for every two banners your site displays, your banner will be shown on one of the other sites in the network one (1) time.

Each website that participates in the network displays a banner on their web page. The banner will advertise another persons website that is a part of the program. With each site being linked to the network, every time your page is viewed, the banner will change with a new advertiser. The idea is a rotating process so everyone's banner will be displayed (depending on the ratio).

To find a banner exchange program, you can go to any major search engine to search for networks you may want to consider. You can find banner exchanges that have from hundreds to thousands of sites participating in the exchange program.

The Concept:

Participating in a banner exchange program may sound somewhat appealing since this is a free service, but you need to read on.

First off, lets take a look at how much traffic you may get from this type of marketing, or I should say, how much targeted traffic you'll receive.

If you are in a banner exchange program that offers a 2 to 1 ratio and you displayed your banner 1,000 times, you would get your site displayed 500 times.

At this point it would seem like this is a good marketing venture, but it's important to know that the click through rate on banners has changed considerably.

Today most viewers ignore banners whereas the average click through rate (the likelihood that someone will click on the banner) has dropped to a half percent. Now if you take the figures above (500) x 1/2 percent, you will get (2.5).

So this means that for every 1,000 times you displayed a banner, you may only get 2 to 3 people who actually clicked on the banner to your website.

Still not convinced, well lets take it a step further. With some banner exchange programs the network may not categorize the websites in the network. There can be hundreds of banner ads with each one promoting to a different market trend. So this would mean your chances of getting targeted traffic to your website are slim.

You can end up getting a lot of traffic from people that has no interest in what you have to offer (that appeal is starting to wear off a little, isn't it).

If you do a little researching, you will find some banner exchange networks that do categorize and will give you a better ratio than 2 to 1.

So if you want to get the best results from using a banner exchange, our advice is to look for networks that categorize and offer the higher ratio.

Our point of view on using banner exchanges is not necessarily to give a negative view, but that we feel there are other ways to promote your business that will give you far better results.

The truth of the matter is, years ago banner exchanges worked very well and were extremely popular. As the Internet has grown, as well as the people who use it, this form of marketing will give you little results in today's Internet.

John Kovacs is the CEO and founder of "A Home Business Opportunity". His website mainly focuses on supplying free marketing tips, resources and support for home startup businesses and Internet marketing. To get a step-by-step guide in building an online business, visit http://www.ahomebusinessopportunity.net

In The News:

Kim Jong Un vows no more nuclear or missile tests
Fri, 20 Apr 2018 23:12:00 +0100
North Korean leader Kim Jong Un says Pyongyang has suspended its nuclear and long-range missile tests, and will shut down its atomic test site.

Grave mistake to think Kim is backing down
Sat, 21 Apr 2018 07:01:00 +0100
Against a backdrop of 2017's escalating tensions and threats of attack, North Korea's announcement that it is suspending all nuclear and missile tests seems a dramatic change of course.

Avicii to Max Martin: How Sweden dominates pop music
Sat, 21 Apr 2018 12:10:00 +0100
You probably didn't know it, but when you're humming to old classics by Britney or new music from Nicki Minaj or Katy Perry, a lot of the time you're actually enjoying the musical composition of talented Swedes.

India bids to bring in death penalty for child rapists
Sat, 21 Apr 2018 11:53:00 +0100
India is set to introduce the death penalty for anyone found guilty of raping girls under the age of 12.

Portman defends awards ceremony decision
Fri, 20 Apr 2018 21:53:00 +0100
Actor Natalie Portman has defended her decision not to attend a Jewish awards ceremony, saying she can be critical of Israel's leadership without boycotting the whole country.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

4 of the Top 5 Search Engine Benefits to Article Marketing

You've probably heard by now that article marketing can help... Read More

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet... Read More

Single Best Way To Turn Visitors Into Rabid Buyers

Did you know that, on average, only 2% of visitors... Read More

Motivating Shoppers with Online Coupons (Part 1 of 2)

Online shopping continues to grow at leaps and bounds. Depending... Read More

Is There A Future For Spam?

Will you always be buried underneath a mountain of spam?... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers

It is not enough to set up a website to... Read More

Look Smart Not Small Business Friendly

There is a firestorm of negative press regarding LookSmart's recent... Read More

Niche Marketing: Finding JV Partners

Joint Ventures (JVs) are one of the most powerfull techniques... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

Using Web Technology as a Means to Strengthen Competitive Advantage

Many firms underestimate the value of using their websites to... Read More

7 Tips to Help Internet Marketers

To make a living online is the dream of many... Read More

My Secret To Selling More Big Ticket Items

Many aspiring Internet marketers hear all of the talk about... Read More

Surfing, Searching, & Networking 101

Everyone knows the internet can be very useful for finding... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts... Read More

Developing Your Export Import Business Using Internet - Part I

Since most of the businesses throughout the world have access... Read More

Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone

Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More

How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product

Are you looking for ways of persuading your web site... Read More

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer... Read More

Collective Courtesy

I don't know what you are promoting, or what methods... Read More

Getting noticed on the Internet - Digital Marketing for Small Business

The Internet has grown from a small network of academics... Read More

Seven Steps to Starting Your Internet Business

There is no reason to be afraid of creating an... Read More

The Long Sales Letter: Should You Use it In Your Advertising?

If you're a web marketer and you've done your homework,... Read More

Marketing Your Web Site

Congratulations! Your Web Site is finished! Now what? Your first... Read More