Maintain your old Siemens Hipath system

Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market

#1 ~Look at your past customers~

Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together"...Great, right? What about the client who's a real downer? The phone rings and you glance at the caller id. Ugh! Not her AGAIN! I'd rather stick my hand thru the paper shredder than answer the phone. (LOL, we've all been there!) Remember the tolerations from unpleasant encounters and be sure not to allow them into your newly formed target market.

#2 ~Think about ideal future prospects~

Make up an imaginary customer. For example: mine is "Caroline Everson". She's a 35 year old coach/therapist, married, lives in LA and works out of her home office. She's been in practice for 3 years and has two daughters-10 and 6. Caroline's website is so stagnant it stinks because it hasn't been updated for over a year. She wants to revive her online presence, and attract a full roster of clients from all over the country in the next 6 months.

Focusing on one person allows you to really get to the "pain" your prospect is having. What keeps her up at night? Where is she stuck? How is she feeling? This will give you the "emotional" element in your web copy to hook the prospect. Your ideal goal is to connect with the reader so they will take action and contact you without hesitation. The tighter your niche, the better!

Also remember that your niche can have sub-niche's and can change at any minute. This is a process?do not obsess... it may take 1 week, 6 months or even a year to figure out exactly who is your ideal client.

#3 ~People we DON'T want as customers~

The message we craft is to attract the folks we WANT to do business with. If our message is CLEAR, we will weed out the wrong types of prospects by allowing them to self-qualify and not bother contacting you.

Sometimes I'm asked by people who haven't visited my website if I can create their e-commerce site, or other commercial site. By simply stating who my niche or market is (therapists & coaches) it gets me off the hook easily and prevents me from getting involved with a project that's not in my area of expertise.

So, ask yourself... who's your Caroline Everson?

Donna Payne is the Chief Web Goddess of The Web and is known as the gal to call when you're feeling overwhelmed by the internet. To spend some more time with Donna and to experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to

In The News:

Crew seen in first pictures from inside UK-flagged oil tanker seized by Iran
Mon, 22 Jul 2019 10:42:00 +0100
The crew of a British-flagged oil tanker seized by Iran in the Gulf have been pictured inside the vessel for the first time since armed soldiers took control.

Stena Impero: How tensions reached this point and what happens next
Mon, 22 Jul 2019 07:36:00 +0100
Tensions between the UK and Iran show no sign of easing thanks to the latest drama in the Gulf, which saw a British-flagged oil tanker seized by Tehran as it sailed through the Strait of Hormuz.

Iran sentences 'CIA spies' to death after 'breaking ring'
Mon, 22 Jul 2019 07:29:00 +0100
Iran says it has broken up a CIA spying ring and sentenced some of the 17 suspects to death.

India launches rocket to far side of moon - just days after aborted take-off
Mon, 22 Jul 2019 12:41:00 +0100
India's space agency has launched an unmanned spacecraft to the far side of the moon just a week after aborting the mission due to a technical problem.

Masked assailants attack Hong Kong protesters in subway
Sun, 21 Jul 2019 15:37:00 +0100
Clashes in Hong Kong escalated into violence on Sunday as police launched tear gas at pro-democracy protesters and a group of masked assailants attacked people making their way back from the rally in a subway station.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

Making Money Online: What You Really Want To Know

So you've been thinking of doing some internet marketing or... Read More

The Power of Viral Marketing

When I first heard of the term Viral Marketing I... Read More

Providing Information Will Boost Your Web Site

I was at a meeting the other day when one... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

Sending A Joint Venture Proposal

When forming a joint venture with another business, your most... Read More

How To Profit From HOT Niche Markets - Every Time!

Do you want to learn two proven niche marketing business... Read More

Setting Your Online Business Up for Success!

There is a common misconception that an "online business" requires... Read More

The 3 Rules To Maximizing Profits From Banner Ads

Placing those ads on your site are designed to do... Read More

How I Shot Myself In the Foot.. No, Wallet!

I need to let you in on some very important... Read More

Online Business Mistakes

Everybody makes mistakes, but nobody likes to talk about them.... Read More

Repetition: The Secret to Visibility and Attention!

Have you ever felt disappointment and dismay when trying a... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More

Internet Marketing Requires Persistence

Marketing your company online requires patience and persistence. Like every... Read More

Raising Your Rates Can *Increase* Your Business

How many times have I heard literal horror stories from... Read More

What Can Make You A Fantastic Internet Marketeer?

You've probably know many answers to this question: a good... Read More

Two Steps to an Investment-Free Online Empire

If you're like most of us, you're not on a... Read More

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase.... Read More

Stepping Outside the WAHM Zone

Often times on message boards you'll see several reps from... Read More

I Finally Figured It Out - The Largest Stumbling-Block To Online Success

We're going to talk about one of those issues that... Read More

Begin An Internet Empire!

Well, I'd first like to talk about what exactly has... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Internet Marketing Secrets Spiel

Wouldn't you like to know all the Internet marketing "secrets"... Read More

Seven Sure Steps In Building Your Reputation Online

If you have to part with your hard-earned money for... Read More

Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible

Psychology is the engine that drives human behavior.You can't make... Read More