Maintain your old Siemens Hipath system

Traditional Mediums versus Search Engine Positioning

Banner Advertising:

Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.

What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn't that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.

Pay Per Click Search Engines:

The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget. However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.

Conventional Media Campaigns:

News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad's are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.

Search Engine Submissions:

Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.

Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don't think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.

What about those quite cheap off the shelf softwares that promise so much? Well, they don't choose your keywords, they don't optimize the website, they don't study your traffic trends over the period of time, and finally they don't change with the rapidly changing algorithms and guidelines of search engines.

How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.

And lastly, Are Search engine optimizers expensive? Not at all, especially in comparison to the other forms of marketing. And a good SEO, will help you drive much more quality and sustained traffic to your site than any of the other mediums would be able to...

Hope you enjoyed reading this article... Look forward to hearing from you. So until next time... Happy Surfing!!!

Webmaster of different SEO websites. Hobbies are writing articles on SEO for public readings.

In The News:

'Demonstrators are the people's enemy' - Hong Kong leader Carrie Lam
Mon, 11 Nov 2019 03:19:00 +0000
Hong Kong's embattled leader has said the violence has far exceeded the call for democracy and that demonstrators are now the "people's enemy".

State of emergency over 'catastrophic' Australia bushfires
Sun, 10 Nov 2019 03:18:00 +0000
New South Wales has declared a state of emergency as its deadly bushfires are expected to get much worse.

Co-founder of White Helmets found dead days after Russia claimed he was a spy
Mon, 11 Nov 2019 10:59:00 +0000
A former British Army officer who co-founded the White Helmets volunteer force in Syria has been found dead in Istanbul.

Top US diplomat 'was told to oppose Trump' by his team
Mon, 11 Nov 2019 09:35:00 +0000
Donald Trump's former ambassador to the UN says she was told to oppose the president's policies by key figures in his administration.

Star sent off for reacting to fans' 'racist' abuse cried 'tears of helplessness'
Mon, 11 Nov 2019 07:44:00 +0000
A footballer has said he cried tears of "helplessness" after he was sent off for reacting to alleged racist abuse by fans during a match in Ukraine.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Highly Recommended Pre-Fab Marketing Business

Unfortunately most 'ready-made' business sites don't seem to be very... Read More

Making Money in the Online Dating Gold Rush of 2004

Have you noticed the explosion of Websites related to love,... Read More

Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!

Both affiliate marketing and network marketing pay people for referring... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a... Read More

At Last, The Real Secret Of Internet Marketing

I am going to share a real secret with you... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

Converting Visitors into Subscribers

Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Believability - Youve Either Got It or You Aint!

Believability is what's missing, and the majority of all businesses... Read More

New Form of Click Fraud Discovered

If you use PPC advertising and are in a highly... Read More

Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Viral Marketing, New Means of Communications and Applications

Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans... Read More

An Internet Marketing Solutions Company Confesses

a) An internet marketing solutions company tells you that they're... Read More

How to Leverage the Internet in MLM

Most people who try to leverage the Internet to build... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Two Good Marketing Ideas - One of Them Great!

Last week, I wrote my first marketing/list building article. Could... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

3 Reasons Why I Never Delete Spam Immediately

All of us hate spam and all of us have... Read More

What to Sell on the Internet?

The phenomenal growth of ecommerce lures more and more people... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created,... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

URLs Everywhere

Your URL (www) should be everywhere and more. I know... Read More

How To Top The Medal Tables With Your Website

The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher,... Read More