Maintain your old Siemens Hipath system

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.

According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. There are about 8 million "silver surfers" (22% of Americans) who are age 65 or older using the Internet. About 58% of Americans ages 50 to 64 say they surf the Net.

Of wired seniors, 69% go online on a typical day, compared with only 56% of all Internet users. Silver surfers report using the Internet to stay in touch with family and friends, using e-mail or sending online greeting cards. Seniors report several other key reasons for using the Internet, including:

· To stay current with news and events

· To look up health or medical information

· To research products or services to purchase offline

· To make online shopping purchases

· To research and/or check on stocks or investments

"Wired seniors are often as enthusiastic as younger users in the major activities that define online life such as email and the use of search engines to answer a specific question," says Susannah Fox, director of research for Pew/Internet. "They are as likely as younger users to go online on a typical day. Communication and information searches attract wired seniors and there has been sharp growth in the number doing key Internet activities such as health searches, e-shopping and online banking."

As people age, they are more likely to have usability issues. For example, more seniors have myopia, cataracts, fine motor disabilities, and short-term memory decreases. Therefore, if your company is targeting this demographic, it is important to take specific steps to modify your website appropriately. Don't make it difficult for your senior visitors to find what they need on your website. Here are few guidelines to make your website more older-user friendly:

1. Use larger type, less content: Changes in vision can make is more difficult to read a computer screen. Reduce the amount of text on each webpage and use a medium-sized default font. Provide a way for older viewers to increase the text size. This will make it easier to read for individuals who do not see as well.

2. Make it easy to read: Use a sans-serif font that is not condensed. Avoid novelty and cursive typeface. Double space body text.

3. Design with high contrast. Avoid reversed type and patterned backgrounds. Use dark text on light backgrounds.

4. Keep terminology simple: According to recent studies by Fidelity and AARP, many senior Internet users are not familiar with commonly used Web terms. Things younger Internet users know well are a new language to older users. Avoid web jargon. Examples include: "URL," "link," "message board," "emoticon," and "IM."

5. Be very clear: Use action-word links. Because senior users tend to be more cautious in what they do on the Internet, use link terminology that clearly explains what happens when a user clicks on the link. Explain things concisely, but thoroughly.

6. Make links straightforward: Use an obvious method of displaying links such as blue, underlined words. Make these consistent throughout your website. Give users a larger target area to click on to accommodate for users who may have fine motor coordination difficulties such as tremors.

7. Keep your site design simple and stable: If your site caters to seniors and you want to change your site, make changes slowly over time. The more success seniors have with your site and the easier it is for them to use, the more confidence and loyalty they will develop. Keep your navigation toolbar in the same place throughout your website.

8. Test your site: Before launching your site, have older adults try out your website to evaluate its accessibility, readability, and ease of use.

More and more seniors are surfing the online world. The spending habits and income of this demographic makes them a desirable target. If your company wants to catch this wave, offer a website that makes it easy for your users. Create a comfortable online environment for your online senior visitors, and your business will reap the rewards.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis. Kinesis specializes in marketing, graphic and website design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

In The News:

Missing Argentine navy sub 'imploded' at sea
Sat, 17 Nov 2018 14:21:00 +0000
An Argentine navy submarine that went missing last year may have partially imploded while at sea, a senior official has said.

One dead and 106 injured in fuel tax protests in France
Sat, 17 Nov 2018 12:43:00 +0000
A woman has died and 106 people are injured as people block roads around France to protest against rising fuel taxes.

Dozens of carriages fall on highway after train derails
Sat, 17 Nov 2018 17:22:00 +0000
Up to 30 carriages have fallen on to a highway in Georgia after a train derailed on a bridge, according to US authorities.

CIA 'says Saudi prince ordered Khashoggi killing'
Fri, 16 Nov 2018 23:30:00 +0000
The CIA has concluded Saudi Crown Prince Mohammed bin Salman ordered the assassination of Jamal Khashoggi, according to a US official.

'Black Pete' sparks clashes in the Netherlands
Sat, 17 Nov 2018 13:46:00 +0000
Rival protesters have clashed in the Netherlands over traditional pre-Christmas celebrations that involve a character in "blackface" make-up.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

If you Sell a Product, Use Online Marketing, Part 1

When you offer your products via an email campaign to... Read More

Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success

OK, you've been bustin' your butt trying to make money... Read More

Six Little Used Online Marketing Strategies

1. Utilize Your KnowledgeDo you have extensive knowledge in a... Read More

Five Foolproof Ways to Improve Your Web Site Sales

When you run an online home-based business, your web site... Read More

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or... Read More

FREE Classifieds-Advertising: Your Online Work From Home Business

If you are on a shoestring budget and need to... Read More

Internet Marketing Simplified! 2 Pillars For Achieving Massive Results

Are you confused by the flood of information on how... Read More

The Relation Between Internet Marketing Education and Profits

Many people join internet business opportunities online blindly. By this... Read More

How Quality Content Will Increase Your Traffic and Sales

Are you aware of how vitally important and valuable CONTENT... Read More

Ten Ways to Sell to Your Customers Again and Again

OK, so you're making some sales, either of your own... Read More

Using This One Simple Word Helped Triple My Sites Profits

This article is very important.In fact, the chances are it... Read More

You Gotta Think -- Strategic Internet Marketing!

Have you ever been lost in the woods - wondering... Read More

Niche Marketing: Finding JV Partners

Joint Ventures (JVs) are one of the most powerfull techniques... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

Is Your Web Site Ready For Its Visitors?

There's a great interest among the Internet entrepreneurs about how... Read More

The Long Sales Letter: Should You Use it In Your Advertising?

If you're a web marketer and you've done your homework,... Read More

3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing

One of the reason why the concept of free stuff... Read More

Keys To Successful and Profitable Niche Marketing

The market world is increasingly becoming specialized. Instead of offering... Read More

6 Steps to Establish Your Expertise

Like the Internet itself, online marketing resources such as blogs,... Read More

The Power of Reverse Advertising

How many times have you heard that posting on FFA... Read More

What Does Success Look Like?

While we are well into the 21st century too many... Read More

Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone

Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More

Dos and Donts for the Internet Marketing Newbie (Part 2)

You are now reading Part 2 of my article the... Read More

Be A Hot Guest

Want to make an impact with your online business in... Read More

If It Sounds Too Good To Be True

You've heard that cliché over and over I'm sure, but... Read More