Maintain your old Siemens Hipath system

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or just what you want to hear?

"In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?

You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?

When we write copy for marketing purposes, which if you think about it is almost everything that goes into print. We are attempting to persuade someone of our point of view. Internet marketing is the new playground of prose.

GET Under the conscious radar of your prospect.

This offers some great opportunities for those willing to spend a little time knowing how to really get under the conscious radar of your prospect.

Let me just turn back to TRUTH for a moment. In internet marketing we all attempt the HARD SELL because we have the statistics to tell us we have a minimal amount of attention span from our prospects. Ego; we need to sell fast!

Looking at this established theory, it may be established but it is not the truth. The real truth is that if we can become instantly familiar we can hold onto the prospect for longer. A good conversation, novel, film or song, all have an air of truth about them.


There are many ways to prise open the truth for your prospects. Be under no illusion, if you can get a 70% truth factor into your copy you will sell more.

Let me show you an example of truth (in the eyes of a major drug Co). The press release below is my example. In the context of this article it is not and never has been connected with any drug company. Truth?

"Today our scientists discovered a new drug that could bring an end suffering for millions of children around the world". The trials planned over the next five years will be funded by private investors. A spokesperson for the department of health said. "We are delighted that Conuall drugs have made this announcement, we are however a little concerned they have investment only from the private sector. This may affect the price of this new drug to the NHS if the trials go according to plan".

The paragraph above serves to illustrate the principle as to what this marketing article is about. We read similar events all too often in the press and yet no new wonder drug is ever actually revealed?

It is a fine example of distorting truth to fit the minds of the reader for profit. This subject is too big to cover in an article such as this so I will stick to the question at hand.

How do we install truth into our prospects minds long enough to take money from it.

That may sound harsh but that is the bottom line, we all think it but we never write it, who are we kidding?

Prospects will stay longer if they are reading the truth?THEIR TRUTH not yours. Some people have had the pleasure of reading other information on NLPology (which deals with relative truth in marketing) bottom line, if you know people well enough they will pay attention to you (or if they think you know them well enough).

Tips for writing the truth

First, take a good objective view of the type of person you are targeting. Now write a description of your prospect and make sure it includes the following area.

Your prospects personality type!

I believe that Personality Profiling your Prospects is the greatest untapped Internet marketing resource.

Let me give you a classic paragraph on a good marketing profile, this holds true today as it did back in the 1900's when it was coined by the great P.T Barnum. He was a legendary showman and circus owner who was said to have coined the phrase "Something to please everyone".

We call them Barnum statements.

What is a Barnum statement?

It is a statement that rings true with many people your daily stars are based on general statements that seem to fit the readers. This in psychology is known collectively as a Barnum statement. Using these give the impression of truth in your ad copy and has for the most part ignored by many copywriters.

Typical Barnum statements

1. You tend to be too self critical

2. You're an independent and creative thinker

3. You do not accept what others tell you to believe

4. Some of your goals seem to be a little unrealistic

Adaptation to the above and countless other variations can be used to create credibility to your copy. Below I have used an example from a collective list of statements that could fit many but seem specific to the individual.

One of the important points to remember here is that everyone thinks they are totally different to all others. Considering most of the English speaking world shares the same media, this is becoming increasingly less so. It is the collective influence of our own communication that is closing this gap.

A small snippet form NLPology?

"Considering all the hard work you have put into your work is it about time you got something back? With so much misleading information it is hard to know what the truth is, how to know exactly what you need to do. The main confusion is that there are so many options and each draws you towards areas you may not want to go".

"Your site needs as many buying visitors as you can get, you will get as many visitors as you work for. Once you have a good list, newsletter/E-zine or E books to sell affiliation and automation will then earn you money in your sleep.

So how do I get there?

"Consider the possibility that for a moment you have wiped the mind slate clean. Ask yourself; what do you need to promote your business on the internet? Don't attempt to complicate the solution with your existing knowledge. What I have discovered is that making money in your sleep is possible but you have to know how to set it up first."

For those of you who have read my previous article on "Sell anything to anyone" will no doubt recognized the formula I used above. Many of the statements are true for countless people in this industry.

Notice how much softer the approach is because your talking about how they really feel about themselves, by extension you are familiar with their plight, their TRUTH. More importantly look how many leading statements come into play, outright suggestions I want my prospect to do. Yet in the context of this conversation it does not seem unreasonable.

Consider the hard and soft feeling attached to these two words, in your opinion which is softer. You or You're?

I would suspect the latter will be chosen by most because it is softer in its approach; it is not as sharp as YOU. Why shout when you can covertly suggest?

I have seen many ads that ask questions and set a particular thinking process in action in the minds of the prospect. All of them fail to identify with the client's internal truth, I say talking because most questions actually make the prospect feel stupid.



Stupid question and one that most prospects will click away from.


Because they are desensitized to it, they have seen it so many times they know it is an established opener, usually from idiots with no imagination, what are they going to sell the prospect?

Asking for their (prospects) opinion as you would a friend in conversation the above question could be phrased to read like this?

"In your opinion how much would you need to earn to be able to do all the things you really want to do?

Think about it for a moment, calculate the figures and come up with a monthly or yearly figure. When you do this quick calculation an important observation may take place inside of your mind. (Did he just say your mine?)

For the first time you may become aware that if you have not made your fortune yet it is because you had not actually put a figure on it. Yes we all want to earn in our sleep, who wouldn't! But in doing so we have to give our subconscious mind a little more to go on?a target!

The goal is now how much not the ambiguous fuzzy goal of "I want to earn in my sleep". If you're too lazy to think of a figure, you will never earn in your sleep.

Truth is relative and so is your copywriting so think what your prospect would think like, make relative truth statements and combine those with NLPology (New Language Patterns) of leading and pacing (See my other articles).

I hope I have provided you with a sample of what you could learn from my other publications. From

About the Author: Jason Rife 25 years in hypnotherapy and 5 years as senior lecturer at Kings College London on advanced hypnosis. Is the founder and president of NLPology? A collection of websites which provides a wealth of informative articles, tips and resources on everything you'll ever need to know about selling yourself, your service and products across the world using the internet. He is also a professional psychic entertainer based in the UK.

In The News:

Zimbabwe leader: 'Heads will roll' after protesters tortured
Tue, 22 Jan 2019 08:57:00 +0000
Zimbabwe's president has vowed "heads will roll" if he finds wrongdoing by security forces after a brutal crackdown on protesters in the African country.

Former marine 'had secret Russian files on USB drive'
Tue, 22 Jan 2019 11:04:00 +0000
A former US marine held in Moscow on suspicion of spying was found with classified Russian materials when he was arrested, his lawyer has said.

'Drunk man' demands flight to Afghanistan in 'hijacking'
Tue, 22 Jan 2019 15:29:00 +0000
A drunk passenger who tried to hijack a passenger jet over Russia has been arrested, police have said.

Ja Rule claims he was also victim of Fyre Festival scam
Tue, 22 Jan 2019 13:54:00 +0000
Fyre Festival co-founder Ja Rule claims he was also a victim of the infamous event which promised customers a luxury party on an island in the Bahamas.

'No-deal' Brexit means hard Irish border, says EU
Tue, 22 Jan 2019 19:16:00 +0000
The EU believes a hard border on the island of Ireland is an "obvious" result of a "no-deal" Brexit  - as signs of a split with Dublin emerged over the issue.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Internet Marketing and Your Old Age

Everybody wants to learn how to make money on the... Read More

Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits

Here are 10 killer website marketing tactics to boost your... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

Marketers: Are We Getting Dumb?

Good morning, you fellow marketers! Well, you do not have... Read More

Internet Consultants for Online Sales

Beware of Internet Consultants, as many of them have never... Read More

How To Be A Web Entrepreneur With No Capital

With the advent of the technology age, the Internet has... Read More

Trust, the Key to Success

Not everyone is comfortable putting their personal information online. It... Read More

Chasing New Business?

As well you should. New business is what makes the... Read More

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or... Read More

Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?

The business principle of continued contact and online relationship building... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure... Read More

Exploring Beyond Keywords Into Behavioral Research

If you have ever studied search engine optimization, then you'll... Read More

Growing Your Business On-line: A Fresh Perspective

Rather than thinking about the web as technology, let's consider... Read More

Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to... Read More

Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing,... Read More

Niche Marketing: Tactics to Use To Make Money With Niche Marketing

Niche marketing has always been a key any success in... Read More

Progress to Success

It was supposed to happen in thirty days. Buy the... Read More

How to Market Your Web Site with Ethical Linking

Your web site's search engine rankings are determined in part... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More