Maintain your old Siemens Hipath system

Online Advertising for Dummies

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company's website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don't have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you'll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.
http://www.marketingprofs.com/preview.asp?file=/2/honabach1.asp

  • Define your advertising objective: Shut the door, switch off the lights, take a deep breath and think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.

  • Decide "where" you want to be seen: It makes a difference to be seen in the right places. Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place. Also consider top Search Engines, Online Yellow pages, Service Provider directories and large sites or networks. Explore trade ?specific websites for a more focused audience.

  • Tailor the message for your target audience: when you want the caveman to listen, beat your chest! Craft your message to appeal to the target audience. Your message for a visitor on a trade forum's website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shopping in an Internet mall, don't forget to mention the discount on your season sale!

  • Be Creative: In a marketplace teeming with new ads you can easily get clobbered on the head with run-of-the-mill ad copy. Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1" X 2" banner says, " Think You Don't Need an Eye Test?" in the same format as you see on the reading sheet in an optometrist's clinic, with alphabets running vertically in a decreasing order. This is a classic example of a simple but creative idea getting the desired results.

    Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.

  • Choose the advertising medium well: They say, "Well Begun is Half Done". If you are going to spend a sizeable amount of money on creating and placing ads, they should do more than just wiggle and pop. To maximize response, choose the advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one's success. Then decide on what format works best for your campaign. Once you have decided on the format, it is equally important to choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience. Check out the option of using advertising networks and the pay-per-click options as well. http://a1portal.com/

    Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren't.

    All online advertising is aimed at inducing "action". Every online ad that you see is built to make you act: 'Register for a free newsletter', 'buy now and save dollars', 'get a quote on your requirements'?the list goes on. The thing to remember here is that once the prospect has been pushed into an action, there should be real value for him at the other end of the pop- up. Unless you can fulfill the promise your brand is making, your online ad has been wasted.

    A well-planned and well-executed advertising campaign can fuel the growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.

    Also see: http://www.web-source.net/internet_advertising.htm

    ==========================================< /p>

    Wanna Learn the Secret of Creating Passive Income Online
    From a man who made $3,244,842.32 from the Internet in Only 27
    months? => http://www.the1andonly.biz

    Presented by:
    Perfect Home Based Business Opportunities

    In The News:

    'Short circuit' most likely cause of Notre-Dame fire - police
    Thu, 18 Apr 2019 17:20:00 +0100
    Investigators think an electrical short-circuit was the most likely cause of the Notre-Dame cathedral fire, a police official has said.

    'This is the end of my presidency': Key Mueller report excerpts
    Thu, 18 Apr 2019 17:23:00 +0100


    Kim to visit Putin after new weapon test as Pompeo snubbed
    Thu, 18 Apr 2019 15:35:00 +0100
    Kim Jong Un is to have talks with Vladimir Putin in what will be the first meeting between the two leaders.

    29 dead as tourist bus overturns on Portuguese island
    Wed, 17 Apr 2019 19:42:00 +0100
    At least 29 people were killed after a tour bus carrying German tourists crashed on the Portuguese island of Madeira.

    Man could face death penalty for living in floating home
    Thu, 18 Apr 2019 15:01:00 +0100
    A US man and his Thai partner could face the death penalty after a home they lived on in the Andaman Sea was raided by Thailand's navy.



  • tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    What Does It Take To Become An Internet Marketer?

    I have heard many people say all it takes to... Read More

    Drive Tons Of Traffic To Your Web Site

    If you've got a web site then one of your... Read More

    Persistence Pays ? Sweet Rewards of Dogged Marketing

    No doubt, online marketing is the fastest way to get... Read More

    A Powerful Selling Tool on the Net - 3 Factors To Apply

    The Internet is a powerful selling tool. Never before has... Read More

    The Website Marketing Strategy that Never Fails

    Developing a successful web site takes more than simply building... Read More

    Multiple Streams Of Internet Income

    Make your website pay?in millionsAlthough opportunities were rare and far... Read More

    Tracking & Troubleshooting for Increased Sales

    So many times, online business owners are confused about where... Read More

    From Niche Marketing to Fragmentation

    Think about something Bill Cosby said and ask yourself "how... Read More

    The Secret Of Discovering Your Own Profitable Passion

    Many people have stated that they would like to create... Read More

    If You Build It They Will Come - Not Without Web Marketing!

    I'm sure everybody has received an email from a company... Read More

    How to Track Online Marketing ROI Using Cost-Per-Action

    Forget clicks, page views, and impressions; the only way to... Read More

    Manipulate Your Visitors With Reverse Psychology

    Many people say that it is easy to write a... Read More

    Internet Marketing and Leveraging the Power of Networks

    Creating a network -- meaning a community of users --... Read More

    Raising Your Rates Can *Increase* Your Business

    How many times have I heard literal horror stories from... Read More

    How To Get Qualified Visitors to Your Site

    Having an eBusiness isn't just about getting gobs of people... Read More

    How Can Multimedia Work For You?

    Multimedia here and multimedia there. Is it just a flashy... Read More

    Internet Promotion - Advantages and Disadvantages

    The emergence of globalise trade, increase in foreign investment and... Read More

    Reselling Resold Resale Rights

    What the heck am I talking about?Let me tell you... Read More

    The Seven Secrets of a High-Sales Marketer

    If you want to boost your website sales to the... Read More

    Getting Members For Your Community

    If you read my first article titled BUILDING A BUSINESS... Read More

    Are You Looking For A Long-Term Or Fly-By-Night Business?

    I have received many emails or calls from my network... Read More

    Eyes on your eCommerce Website

    Copyright 2005 Richard KeirIn a recent article I talked about... Read More

    Silver Surfers: Successful Online Marketing to Seniors

    If you are marketing to an older audience, don't discount... Read More

    Have You Got Your Ear To The Ground Or Your Head In The Sand?

    What happened on your website yesterday? What about last week... Read More

    Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing

    Do you want to make your ad appealing and increase... Read More