Maintain your old Siemens Hipath system

Online Advertising for Dummies

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company's website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don't have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you'll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.

  • Define your advertising objective: Shut the door, switch off the lights, take a deep breath and think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.

  • Decide "where" you want to be seen: It makes a difference to be seen in the right places. Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place. Also consider top Search Engines, Online Yellow pages, Service Provider directories and large sites or networks. Explore trade ?specific websites for a more focused audience.

  • Tailor the message for your target audience: when you want the caveman to listen, beat your chest! Craft your message to appeal to the target audience. Your message for a visitor on a trade forum's website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shopping in an Internet mall, don't forget to mention the discount on your season sale!

  • Be Creative: In a marketplace teeming with new ads you can easily get clobbered on the head with run-of-the-mill ad copy. Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1" X 2" banner says, " Think You Don't Need an Eye Test?" in the same format as you see on the reading sheet in an optometrist's clinic, with alphabets running vertically in a decreasing order. This is a classic example of a simple but creative idea getting the desired results.

    Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.

  • Choose the advertising medium well: They say, "Well Begun is Half Done". If you are going to spend a sizeable amount of money on creating and placing ads, they should do more than just wiggle and pop. To maximize response, choose the advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one's success. Then decide on what format works best for your campaign. Once you have decided on the format, it is equally important to choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience. Check out the option of using advertising networks and the pay-per-click options as well.

    Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren't.

    All online advertising is aimed at inducing "action". Every online ad that you see is built to make you act: 'Register for a free newsletter', 'buy now and save dollars', 'get a quote on your requirements'?the list goes on. The thing to remember here is that once the prospect has been pushed into an action, there should be real value for him at the other end of the pop- up. Unless you can fulfill the promise your brand is making, your online ad has been wasted.

    A well-planned and well-executed advertising campaign can fuel the growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.

    Also see:

    ==========================================< /p>

    Wanna Learn the Secret of Creating Passive Income Online
    From a man who made $3,244,842.32 from the Internet in Only 27
    months? =>

    Presented by:
    Perfect Home Based Business Opportunities

    In The News:

    Iranian state media releases footage of oil tanker seizure
    Fri, 19 Jul 2019 18:49:00 +0100
    Footage showing the moment Iran's Revolutionary Guard seized a British-flagged oil tanker in the Strait of Hormuz has been released - with the UK describing the incident as a "hostile act".

    British Airways suspends flights to Cairo for seven days
    Sat, 20 Jul 2019 18:16:00 +0100
    British Airways says it is suspending flights to Cairo for seven days "as a precaution".

    Man made fake bomb threat to get date with flight attendant
    Sat, 20 Jul 2019 13:41:00 +0100
    A 65-year-old man has admitted making a fake bomb threat in the hope of getting a date with a flight attendant.

    Deadly Japan fire: Arson suspect said animation studio 'stole his novel'
    Fri, 19 Jul 2019 08:42:00 +0100
    A man suspected of killing 33 people in an arson attack at an animation studio in Japan reportedly started the fire because "he had been plagiarised".

    Man who raped and killed British teen in Goa jailed for 10 years
    Fri, 19 Jul 2019 11:19:00 +0100
    A man convicted of the rape and killing of British teenager Scarlett Keeling in Goa has been sentenced to "10 years of rigorous imprisonment".


    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Dont Baffle Me - Talk to Me

    Congratulations, all you Internet marketing people you. You now command... Read More

    Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

    The secrets on how to send a floodgate of traffics... Read More

    How To Be A Web Entrepreneur With No Capital

    With the advent of the technology age, the Internet has... Read More

    An Introduction to Mortgage Marketing

    The other day I had an appointment to meet with... Read More

    Starting an Internet Business is not for Everyone

    Creating and building your home internet business does not need... Read More

    How to Earn at Least One Dollar for Every Website Visitor

    The path toward success in Internet marketing can be a... Read More

    How To Pull Massive Profits From Resale Rights Instantly

    What's in your name?I'm not trying to be funny here,... Read More

    Time Management And Organization For Online Marketers

    TIME DEMON. For online marketers, time is one of their... Read More

    Chasing New Business?

    As well you should. New business is what makes the... Read More

    5 Things More Important to Internet Buyers than WHAT Youre Selling II

    Web commerce is all about courtship, not salesmanship. In life,... Read More

    You are Being Lied About Reciprocal Links!

    Exchanging links has been an important part of generating traffic... Read More

    Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

    Volume-based filtering may be pre-sorting your marketing messages to the... Read More

    Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

    If your website sales are down and you desire to... Read More

    Secrets to Business Success on the Internet

    Secret Number One: The Key Is A Niche MarketIdentifying a... Read More

    Trust, the Key to Success

    Not everyone is comfortable putting their personal information online. It... Read More

    Multiple Streams Of Internet Income

    Make your website pay?in millionsAlthough opportunities were rare and far... Read More

    The Ugly Side Of Internet Marketing, What The Gurus Wont Tell You!

    Did that headline grab your attention?I have experimented with many... Read More

    Enough With the Upsells Already!

    It happened twice during the same week. All I wanted... Read More

    Holiday / Vacation Time But What About Your Online Business?

    For many of us, it is time to start thinking... Read More

    Wanted - Sheep for the Marketing Flock?

    Hoo boy, I am sticking my neck out here! Ready... Read More

    Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now

    I'd like to let you in on a little secret... Read More

    Ten Tips for Getting More Sales From Your Website

    (1) Create a Direct Response Website, with the minimum number... Read More

    7 Ways to Become an Obvious Expert in Your Field

    Obvious Experts enjoy a compelling advantage over their competition; they're... Read More

    Internet Marketing Online: 10 Breakthrough Secrets To Heat Up Your Sales

    If you desire to heat up your sales online, then... Read More

    Is that Niche Really Going to Make You Money?

    Find a niche; pick a niche, niche markets will make... Read More