Maintain your old Siemens Hipath system

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005 Started a Pay Per Click campaign - November 10th, 2005 Made a sale - November 15th, 2005

Increased our website's link popularity - January 1st, 2006 Website gets hit by the Google Sandbox Effect - January 20th, 2006 Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006 Increase the website's link popularity - February 28th, 2006 Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!

In Conclusion:

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website's conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.

I hope you've enjoyed this article!

About The Author:

Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help grow your business online and offline through effective marketing strategies. Visit our network today!

International: http://www.smartads.info

Canada: http://www.smartads.ca

------------------------------------- -------------------

Reprint Rights: You may reprint this article, just make sure everything remains the same.

In The News:


Warning: simplexml_load_file() [function.simplexml-load-file]: http://feeds.skynews.com/feeds/rss/world.xml:1: parser error : Document is empty in /home/infob/public_html/includes/rss.php on line 2

Warning: Invalid argument supplied for foreach() in /home/infob/public_html/includes/rss.php on line 9


tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

How To Take Advantage Of Your Competition

When people market their business, they pay little attention to... Read More

When is Spying on Your Competition a Complete Waste of Time?

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More

Joint Ventures - How They Can Benefit Your Business

Joint ventures are partnerships in which two or more businesses... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted... Read More

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website... Read More

9 Secrets to Kick Your Internet Marketing Efforts into Overdrive

Let's face it, most of us know the basics of... Read More

Is Your Web Site Ready For Its Visitors?

There's a great interest among the Internet entrepreneurs about how... Read More

Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed

Do you remember the first time you got on the... Read More

How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps

Here's an astonishing fact guaranteed to excite you...Many successful internet... Read More

How to Choose an Internet Marketing Strategy on a Shoestring Budget

An Internet marketing strategy is important if you plan on... Read More

To Make the Most Dollars, Make The Most Sense

The world of Internet marketing isn't all it's cracked up... Read More

In Depth Analysis of a Successful Niche Product

The product is about teaching your parrot how to talk.... Read More

8 Myths About Online Marketing

These myths about online marketing. Seasoned marketers and beginners alike... Read More

Information Products: the Changing Trends for 2005

2005 is a great year for affiliate marketers, as online... Read More

8 Solid Reasons All Non-profits Need a Web Site

A nonprofit organization can take advantage of the Internet for... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

Many Small Revenue Streams Are Best

There's an old story about a guy who had a... Read More

Aesthetics and Web Marketing

For four years I worked in the editorial department of... Read More

Keys To Successful and Profitable Niche Marketing

The market world is increasingly becoming specialized. Instead of offering... Read More

Having The Right Attitude And Start Becoming A Problem Solver

Do you really want to make money online?Do you want... Read More

The Wisdom Of Giving Away Something For Nothing

If you're new to Internet Business, this might be hard... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell.... Read More

Sales Training: How To Succeed Online By Networking Your Business

The backbone of business success is communication.And networking is one... Read More