Maintain your old Siemens Hipath system

Marketing Tourism Online, Part One: The Basics

This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Home's travel marketing consulting services, please visit www.Leave-Home.com or contact the author directly. You can also request to be notified when a new article in the series is available.

OPPORTUNITIES AND ROOM TO IMPROVE

While most tourism organizations are by now familiar with the Internet, far fewer have really gained an understanding of the technologies, new resources, new communication opportunities, and the requirements that they represent. These tips and explanations should prove a useful introduction.

While new technologies provide new opportunities, they don't change the basics of marketing: people, product, price, promotion, and distribution. Know your target markets, understand their purchase decision processes, and offer them the right product, at the right time, for the right price--and correct your course continually.

SHAPING THE PURCHASE DECISION PROCESS AND THE TOURISM EXPERIENCE

Your online communication with customers can be used to shape outcomes in the following circumstances and stages, in relation to a potential tourist's purchase decision and tourism experience. Good communication can:

  • Build awareness of a product or destination, and reshape existing perceptions;

  • Generate interest;

  • Provide information to turn interest into desire;

  • Transact the actual purchase or series of purchases;

  • Provide reassurance of a good purchase and offer preparatory information for the actual tourism experience;

  • Continue to provide information, shape perception, and improve the experience during the tourist's journey;

  • Aid and deepen memories after the tourism experience;

  • Build upon your relationship to your customer, to add value for both you and the tourist; and

  • Encourage referrals and generate repeat business.

There are different goals to achieve and appropriate methods of communication for each of these circumstances. Adding further complexity is the fact that different people (family members, friends, co-workers, etc.) may be involved and have varying importance at different stages of one purchase decision!

IN CONCLUSION

Despite these complexities, there are some basic guidelines which will help you communicate and market effectively online. The next in this series of articles presents advice for attracting visitors to your website.

(Seattle, USA; August 2004)

About The Author

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions. Leave Home Productions provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals. We specialize in promotions, online communication, distribution and the creation of multimedia and Internet tools. Leave Home also supports marketing with traditional media formats and personal communication. We work to develop solutions that support healthy growth for our clients' business and sustainable tourism for the host communities and environments.

(Leave Home, tourism marketing consultants)

bryan@leave-home.com

In The News:

Iran president warns Trump against 'mother of all wars'
Sun, 22 Jul 2018 10:46:00 +0100
Iran's president has warned Donald Trump against provoking the country, telling the US leader that "war with Iran is the mother of all wars".

Syria White Helmets evacuated amid 'threat to lives'
Sun, 22 Jul 2018 07:37:00 +0100
More than 400 White Helmet rescue workers and their families have been evacuated from Syria by Israel "due to an immediate threat to their lives".

11 taxi drivers shot dead in South Africa ambush
Sun, 22 Jul 2018 08:17:00 +0100
Eleven taxi drivers have been shot dead after attending a funeral in South Africa.

Four Britons arrested over 'gang rape' in Ibiza
Sun, 22 Jul 2018 06:30:00 +0100
Four British men have been arrested in Ibiza after a woman was allegedly gang raped on the Spanish island.

'Hero' stray dog adopted after helping injured cyclist
Sun, 22 Jul 2018 10:12:00 +0100
A stray dog who went to the rescue of an injured cyclist when he fell off his mountain bike has been adopted after being hailed a hero.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Online Business Success: Its All Within Your Grasp

Despite any failures or slow starts you may be experiencing... Read More

How Your Hobbies Can Help You With Your Business

Everyone has a hobby or interest that they have a... Read More

Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds

I know what your thinking, "what the heck does starting... Read More

You are Being Lied About Reciprocal Links!

Exchanging links has been an important part of generating traffic... Read More

List Building Through Cooperative Partnerships....

This is a little tip I got from Alex Sampson,... Read More

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

I bet you can't tell me... the single biggest problem... Read More

10 Scorching Ways To Heat Up Your Sales

1. Email each visitor a satisfaction questionnaire after they purchase.... Read More

The Real Key To Happiness, Peace of Mind, and Massive Internet Success

Do you know the secret that allowed 100% of the... Read More

An Approach to Advertising on the Internet

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More

Year In Review: Top Ten Internet Businesses 2004

The internet boom hit a high mark in 2004. With... Read More

3 Simple Steps To Get Free Original Content for Your Website

As a web business owner you will be well aware... Read More

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet... Read More

Why Real Estate Agents Need Their Own Website

It is difficult to for a real estate agent to... Read More

How To Use Database Marketing To Skyrocket Your Online Profits

Database Marketing is the gathering and storing of specific information... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will... Read More

Online Advertising Mistakes ? 3 Donts For Newbies

Are you new to Network Marketing? If you are, then... Read More

12 Benefits of Internet Marketing for Your Business

1. Far Cheaper and Much More Flexible Than Print AdvertisingThe... Read More

You Know Internet Marketing Is for You When

There are many people in the world who feel stuck... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Online Business Mistakes

Everybody makes mistakes, but nobody likes to talk about them.... Read More

Fast Forwarding Your Business with Instant Messaging

Instant Messaging is rapidly becoming accepted in the business community... Read More

Online Sales: 10 Incredible Online Sales Tactics To Make Your Sales Soar

Are you interested in making your online sales soar like... Read More

3 Steps to Finding More Customers

Step one: Knowing your CustomerTo find your ideal customer, you... Read More

Grab that Browser! The Captive Affiliate Marketing Model

Creating mini-sites that grab your browsers and prime them into... Read More