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Just Ask! Using Surveys to Improve Your Business

Just ask!

You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site.

What is the benefit to you?

You get knowledge, and knowledge is a powerful tool in tailoring your business and services to your customers' needs. You can ask questions like:

- How could our web site be more informative to you?

- What products or services should we offer in the future?

- Please rate our customer service?

- What is your age?

It is important to ask questions that will get you the answers you want. If you want suggestions from your viewers, asking if they simply like your site doesn't give you enough information. And providing a list of radio buttons or check boxes streamlines answers even more. Plus research has shown that folks are more likely to answer if all they have to do is click.

What is the benefit to the people taking your survey?

Well, there has to be some benefit. Providing an incentive is a good way to insure responses. That could be in the form of a freebie, useful information, an entry into a sweepstakes, or anything else you think your customers would like.

How do you do this?

Create a form on your web site to ask questions. Having the responses of that form emailed directly to your email box makes it easiest.

Web Builder Express has a form tool built right in and the system automatically e-mails the results of each submission back to you.

Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.

In The News:

CIA considered using truth serum on al Qaeda suspect
Wed, 14 Nov 2018 00:05:00 +0000
CIA interrogators considered using a truth serum on an al Qaeda suspect after waterboarding and other "enhanced interrogation techniques" failed to get the answers they wanted, according to newly declassified documents.

50 dead in California wildfires as first victims named
Wed, 14 Nov 2018 02:56:00 +0000
The first of the victims of the California wildfires have been named by officials in the north of the state.

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The mood has suddenly changed in Paradise.

Mexican drug lord El Chapo is a scapegoat, trial told
Tue, 13 Nov 2018 23:53:00 +0000
Notorious drug lord Joaquin "El Chapo" Guzman is a scapegoat for the real leader of Mexico's drugs cartel, his lawyer says.

McDonald's manager 'choked' by customer after ketchup row
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Police in the US are hunting a woman who allegedly choked a McDonald's manager because she was not given any ketchup.



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