Maintain your old Siemens Hipath system

Internet Marketing - You Have to Give a Little to Make a Little

Internet marketing by definition is "the use of the Internet to advertise and sell merchandise or services."

Most people when trying to sell their product/service go for the cheapest solution possible; why pay $40 for 2,000 targeted visitors when you can pay $2 for 1,000 untargeted visitors (resulting in 20,000 untargeted visitors for $40), why buy a banner on the top of the page when the bottom is half the price, why pay for Adwords when I can try to optimize my web site for search engines for free. This is the type of philosophy of a small business. A business that will survive only a few months, maybe a year at max, and then die out do to the strenuous work on the behalf of the webmaster.

What about a new philosophy? A philosophy taught to us in the earliest years of our life. "You have to give a little to take a little." Now normally this refers to compromising with the toughest of our childhood friends, but in internet marketing, it refers to paying money to eventually make money. There are really three parts (that I mentioned earlier) to online marketing that I feel you can make money by spending money.

#1 - Paying for Targeted Traffic

Most people sell specific products or services online, unlike our fictional store of the day, Jalmart, which sells everything from groceries to car tires. Now if your site is a "Jalmart" than congratulations on becoming a super store franchise, but for all of you who are specialized in one area, listen up. Being a somewhat small business means that we cannot expect one out of a thousand randomly selected people from around the world to buy our product. We need "targeted" customers to come to our site, unlike Jalmart which can sell products on a wide scale. Buying untargeted traffic, no matter how cheap, is mostly pointless. Maybe you will make a sale or two, but in the long run, your more than likely going to lose money. Targeted traffic is most expensive, I'll give you that one, but it also has higher conversion rates than untargeted traffic. If you feel you have a quality site, try investing $20 for 2,000 visitors. It's not the deal your used to, but then again, we have a new philosophy now.

#2 - Splurge for Banners on Good Sites

Getting a free banner put up on your buddies Geocity site is not what I'm trying to get at, actually, it's what I'm trying to get you a way from. Banners on the top of qualities give huge turnouts of targeted traffic (see #1). Make your banner display what your site is about. Don't make it too flashy, don't make the animation to long, and don't use neon colors! A well designed, good looking, and brief banner will get people to your site, where you can hopefully work your magic and make a sale. As for banner placement, either the top or the sides of the page (there is a reason why they charge more for prime locations). Only use the bottom of the page if it's after a quality article, or something of that nature. It's hard to say how much to spend on banners because they range from site to site, but ask the web master a few questions before you sign up including: The previous banner got how many clicks? Is is going to be up at all times of the day? How long does the campaign last?

#3 - Pay for Ads on Search Engines

Many new businesses will not be able to get a high ranking in search engines for awhile, no matter how good your SEO tactics are (sandboxing and the such). Yes it is good to optimize your site for the search engines, but we want results in the present, not in the future. This is where using search engine PPC (pay per click) programs comes in handy. There are a few things to think about though before you go and sign up though. First off, you'll notice that the bids for clicks are huge! When I first started out in my niche, the bids were as much as $5 per click! Obviously a rooky business (we're the underdogs now) cannot afford to pay this price, so we adapt our methods. Instead of using "buy salmon" try "buy fresh salmon," "buy pink salmon," or "buy good salmon." In other words, use different keywords. Use less popular keywords, and use them effectively. Normally a good bid for PPC can be anywhere from $.05 to $.20 in a under developed field. Try it, you might be surprised at your results.

Jeffrey Abbott is a respected author and editor of

Visit the site at and read reviews on programs that help you to make money from your own home. eMoneyReport offers a simple and easy format to find articles relating to all types of online business and website promotion.

In The News:

British cruise ship passenger dies from coronavirus
Fri, 28 Feb 2020 10:05:00 +0000
A British man has died after being infected with coronavirus while in quarantine in Japan on the Diamond Princess cruise ship, Japan's health ministry said.

China depicts heroic coronavirus fight - the reality is very different
Fri, 28 Feb 2020 11:14:00 +0000
On Chinese state media, the only permitted narrative is one of heroic struggle; of undoubtedly brave doctors working long hours treating COVID-19 patients; of hospitals built in days; of people anonymously donating money and supplies.

Serious escalation in Syrian conflict as strikes kill 33 Turkish soldiers
Thu, 27 Feb 2020 22:03:00 +0000
At least 33 Turkish soldiers have been killed in an airstrike carried out by Syrian government forces, officials in Ankara say.

Turkey 'opens borders to Europe for refugees' as Syria conflict escalates
Fri, 28 Feb 2020 08:28:00 +0000
Turkish media is reporting that the country's borders with Europe are effectively open to Syrian refugees and other migrants.

Stock markets head for worst week since 2008 as losses pass $5trn
Fri, 28 Feb 2020 02:14:00 +0000
Global stock markets are heading for their worst week since 2008 in the face of coronavirus fears - with losses accelerating on Friday afternoon.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

The Wisdom Of Giving Away Something For Nothing

If you're new to Internet Business, this might be hard... Read More

6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

The Secret Of Focused Responsive List

Once you have decided on your ideal business to create... Read More

Seven Steps to Starting Your Internet Business

There is no reason to be afraid of creating an... Read More

The Most Important Aspect Of Internet Marketing Ever

Hi there,It is still scary to see how many internet... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

Six Little Used Online Marketing Strategies

1. Utilize Your KnowledgeDo you have extensive knowledge in a... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified... Read More

Road Map to Internet Marketing Success

Today, the internet has become part of our life. We... Read More

Scared Of Creating Your Own Info Product?

Don't be scare off when you hear about product creation... Read More

Does Your Internet Marketing Pull?

"Pull Marketing" has always been, and will continue to be... Read More

Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!

A joint venture is when two or more businesses work... Read More

How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One

Some sites are perfect for the Christmas season - their... Read More

The Secret Weapon of Successful Web Marketing Is

Impulse shopping in the checkout lane may be what drives... Read More

How Do You Make Gold Online Without A Database?

That is a great question!We all know by now that... Read More

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time... Read More

Many Small Revenue Streams Are Best

There's an old story about a guy who had a... Read More

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is... Read More

Ten Tried And Tested Viral Marketing Campaigns

Believe it or not, viral marketing did not originate from... Read More

Choosing Effective Programs for Your Internet Marketing Plan

Objectives, strategies, and tactics (i.e. programs or action plans) -... Read More

Time is Money in Online Marketing

We all do it.Spend time and money sourcing those vital... Read More