Maintain your old Siemens Hipath system

Internet Marketing - Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

- your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

- the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

- updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

- if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

- online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

- slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

- the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

- easier to have outdated information on your site, thus timing of updates is critical

- there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

- is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

- there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

- many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.

Northern Source offers web design services for small businesses. You'll find more helpful hints at http://www.northernsource.com

Christopher Smith has been creating web sites for small businesses for over 7 years. In addition to providing deisgn and consultation services, Christopher also provides tips on search engine optimization, internet marketing and traffic generation.

In The News:

HK politicians dragged out of parliament after activist attacked
Thu, 17 Oct 2019 11:15:00 +0100
Pro-democracy politicians in Hong Kong were dragged out of parliament for heckling leader Carrie Lam as they demanded an inquiry into a vicious attack on a prominent human rights activist.

Cars set alight as protests erupt in Barcelona
Wed, 16 Oct 2019 21:26:00 +0100
Protesters in Barcelona have set fire to several cars during violent clashes with police.

Boxer, 27, dies after knockout during fight
Thu, 17 Oct 2019 01:21:00 +0100
Boxer Patrick Day has died four days after being knocked out in his fight against Charles Conwell.

Parents get surprise in delivery room as they welcome twin girls
Thu, 17 Oct 2019 08:40:00 +0100
A pair of identical twin girls were welcomed into the world - by a pair of identical twin nurses.

Trump told Erdogan in letter: 'Don't be a tough guy. Don't be a fool!'
Wed, 16 Oct 2019 21:38:00 +0100
Donald Trump warned Turkey's president "don't be a tough guy" in a letter urging him to halt a military offensive in northeast Syria.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed

Do you remember the first time you got on the... Read More

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool... Read More

Help Your Online Customers Feel Confident Even If Theyve Never Heard Of You

The Internet world is truly exciting ? there is no... Read More

Internet Marketing Online: How To Help Yourself By Helping Others

If you want to go far in business, and be... Read More

Take the Guesswork Out of Niche Marketing

Many of us learn from the Gurus that we should... Read More

Marketing - All About Focus

Marketing would appear to be the great buzz word of... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More

Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales

Do you want to unleash a tsunami of sales at... Read More

Targeting Online Customers

Although generating online traffic is an important goal of any... Read More

10 Explosive Ways To Elevate Your Sales

1. Publish an ezine.Your ezine will provide you with a... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Using Autoresponders In Your Online Business

Autoresponders return previously stored messages or sets of messages in... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

Website Sales: 10 Riveting Tactics To Nail Down Instant Sales

If you learn these website sales riveting tactics, you'll be... Read More

The New State Of The Art Method For Making Money With Joint Ventures

If you are anything like me, you spend a lot... Read More

9 Great Reasons To Help An Internet Marketing Newbie

Zig Ziglar the famous self help guru was once quoted... Read More

Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market

#1 ~Look at your past customers~Notice trends in the type... Read More

A Day in the Life of an Internet Marketer

I have been working on the Internet since 1998 and... Read More

The Deadly Sin Of Inaction

"There is difference between knowing the path and walking the... Read More

An Internet Marketing Plan Is Crucial

A Internet marketing plan provides you with a way to... Read More

What Rich Internet Marketers Know That You Dont

Thirty years ago, I sold information via small classified ads... Read More

The 3 Secrets of High Traffic Sites

It seems to be in vogue these days to downplay... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More