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Hide and Seek

What's happening to the personal touch on the World Wide Web?

The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn't exist? You'll communicate through e-mail only and if you can't fully explain your issue by written word--too bad! And try using email to try and figure out a technical support issue. It's frightening to see how many companies, of all sizes, are creating policy to use the World Wide Web to hide.

Make no mistake about it, the Internet is the most powerful medium we'll see but it's not a place to play hide and seek with visitors. If you own a website, publish a number and man your phones. Answer quickly and use proficient, accommodating customer service specialists. And please don't preach to us about the cost of such a venture. The World Wide Web is creating more millionaires than at any other time in our country's history. Give some of your new found profits back. Be a faithful servant to your customer. Make the Internet all it should be and you will be rewarded beyond compare.

Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.

In The News:

Merkel removes spy chief to quell racism row
Tue, 18 Sep 2018 21:16:00 +0100
Germany's leader Angela Merkel has removed her spy chief to end a row over immigration which threatened to destroy her fragile coalition.

Kavanaugh accuser 'faces death threats'
Mon, 17 Sep 2018 18:04:00 +0100
A woman who accused US Supreme Court nominee Brett Kavanaugh of sexual assault has said she has faced death threats and has called on the FBI to investigate her allegations.

Russia blames Israel after Syria shoots down plane
Tue, 18 Sep 2018 06:27:00 +0100
Russia has blamed Israel and threatened retaliation after one of its military planes was shot down by Syrian missiles in a "friendly-fire" incident.

China retaliates in Trump trade war escalation
Mon, 17 Sep 2018 23:41:00 +0100
China has announced a series of retaliatory tariffs on $60bn (£45.6bn) of US imports after Donald Trump raised the stakes in his trade war with Beijing.

Egypt hotel deaths: Pair moved grandchild to another room
Tue, 18 Sep 2018 16:47:00 +0100
A British couple who died while on holiday in Egypt moved their granddaughter out of their room when she complained of a "musty smell" that made her feel unwell, an inquest has heard.



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