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Hide and Seek

What's happening to the personal touch on the World Wide Web?

The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn't exist? You'll communicate through e-mail only and if you can't fully explain your issue by written word--too bad! And try using email to try and figure out a technical support issue. It's frightening to see how many companies, of all sizes, are creating policy to use the World Wide Web to hide.

Make no mistake about it, the Internet is the most powerful medium we'll see but it's not a place to play hide and seek with visitors. If you own a website, publish a number and man your phones. Answer quickly and use proficient, accommodating customer service specialists. And please don't preach to us about the cost of such a venture. The World Wide Web is creating more millionaires than at any other time in our country's history. Give some of your new found profits back. Be a faithful servant to your customer. Make the Internet all it should be and you will be rewarded beyond compare.

Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.

In The News:

US hits back at Maduro's threat to expel US diplomats from Venezuela
Wed, 23 Jan 2019 17:52:00 +0000
The US has responded to a threat by Venezuelan president Nicolas Maduro to expel American diplomats as chaos engulfs the country.

Crowds defy police to cry out for change in Venezuela
Wed, 23 Jan 2019 21:37:00 +0000
The crashing sounds of pots and pans being banged together on the streets of neighbourhoods across Caracas signalled the start of a day of demonstrations against the Venezuelan government.

Sky to broadcast first live TV news coverage of underwater world
Wed, 23 Jan 2019 22:56:00 +0000
Sky News is to broadcast the first live TV news bulletins from under the sea to draw attention to the plight of the world's oceans.

Why do we need to explore the deep ocean?
Wed, 23 Jan 2019 17:52:00 +0000
Humankind is poised to make its next giant leap: into the deep ocean.

Real Madrid top football rich list as man United slip to third
Thu, 24 Jan 2019 03:48:00 +0000
Real Madrid have replaced Manchester United as the world's wealthiest club, according to the latest Deloitte Football Money League.



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