Maintain your old Siemens Hipath system

Exploring Beyond Keywords Into Behavioral Research

If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.

It's much wiser, to first try and discover what keyword phrases people are searching for on the major search engines and then optimize Web content for those specific phrases. However, there are still further regions to explore that go beyond keyword research. Let's call it researching the "behavior" of your target audience.

The difference between keyword research and behavioral research is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering while searching. Behavioral research has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Give this some careful thought. What could possibly be more important than getting inside the head of your target audience and discovering what they really want? Actually nothing! Once we understand exactly what someone is looking for, we can give them exactly what they want. Think "behavior." Every day, people around the world use the Internet as a tool for a vast array of purposes. A study of behaviors can carry you much deeper into understanding the desires of your target audience and ultimately, an understanding of what kind of useful content to provide for them.

While most people are thinking about what keywords to use, try to expand your scope to focus and discover the fullest possible picture of what your customer REALLY wants, what they really are doing, by simply studying their searching behavior on the major search engines.

Why make all this fuss about behavior trends anyway? What creates behavioral trends? Think about it this way. If you can discover how a certain target audience is using the Internet, then chances are the rest of your target audience may be doing exactly the same thing. This is not only helpful with respect to the ideal keyword phrase selection but also may be helpful to your writing style. How you communicate to a grandmother will have a completely different spin than how you communicate with a sports enthusiast looking for sports scores or a photographer searching for a place to review several different lenses.

If you happened to learn that a grandmother is shopping online to buy a gift for her daughter's newborn baby, then what are the chances of there being many other grandmothers doing the same thing. If enough grandmothers are doing this in real life every day, it creates a trend.

So lets get down to talking about behaviors then.

Some people have already realized that online consumers are searching for price comparisons online. Wouldn't it be useful to know exactly what prices or what products people are comparing? How easily you could you take advantage of this information by creating ideal content within a retail site, that compares exactly these things that people are searching for and want to know! Not only that, but suppose you could research those exact products and determine fairly quickly where the biggest "window of opportunity" would be for you?

One of the most powerful and useful tools for researching human behavior is Wordtracker.com. As an official member of Wordtracker's question and answer support team, I help answer peoples questions about keyword research every day. The questions I answer are mostly things that customers are curious about, but often the answer to their question does not allow me the time to explain about some of the special advantages of Wordtracker.

This is why I wrote an e-book called Wordtracker Magic, to help people understand some simple, easy alternatives to performing keyword research and behavioral research. Many people miss the behavioral trends simply because they are thinking too narrowly about "keywords" which may already be pre-programmed into their minds. Remember, if there is enough common interest in any topic, so that a similar search behavior is occurring then it will often leave an identifiable trend behind in Wordtrackers database. Every time you can discover those trends, it's like pure gold!

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.

john@searchengineworkshops.com

In The News:

Geologists: North Korea nuclear site collapse
Thu, 26 Apr 2018 03:18:00 +0100
Chinese geologists say North Korea's main nuclear testing site has collapsed under the stress of five successive bomb tests.

Living in the shadow of Kim Jong Un's regime
Wed, 25 Apr 2018 18:24:00 +0100
There's only one bridge onto South Korea's Gyodong Island and it's guarded by soldiers.

Iranian-British academic detained in Iran
Wed, 25 Apr 2018 20:59:00 +0100
An Iranian-British academic has been arrested in Iran by the Islamic Revolutionary Guard Corps (IRGC), a human rights group has said.

Galaxy pile-up changes ideas about the universe
Thu, 26 Apr 2018 03:45:00 +0100
A pile-up of galaxies detected 12.4 billion light-years away from Earth looks set to radically change current thinking about the early universe.

Scientists find lots of gorillas - but warn of decline
Thu, 26 Apr 2018 00:46:00 +0100
A study has found there could be more gorillas and chimps in West Africa than scientists previously thought.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales

Marketing on the internet is getting harder and harder daily.It... Read More

Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business

Public relations is popular because it is very cost-effective and... Read More

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high... Read More

3 Steps To Effectively Increase Your Marketing Response

It's well known that internet marketers are in the business... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted,... Read More

How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions

Recently, I stumbled upon a simple way to hit the... Read More

A Tip to the Beginning Entrepreneur: Know What Marketing Means

Internet Marketing has been a buzzword for over a decade... Read More

Online Marketing Donts

There are over 200 million people worldwide connected to the... Read More

Marketing Trends from the Digital Frontlines

The web and ways to market on the web continue... Read More

10 Search Tips for Internet Marketers

From kids to the old, everybody searches and search engines... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer

This guide is for people who know what network marketing... Read More

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

I Finally Figured It Out - The Largest Stumbling-Block To Online Success

We're going to talk about one of those issues that... Read More

A Powerful Selling Tool on the Net - 3 Factors To Apply

The Internet is a powerful selling tool. Never before has... Read More

Success in On-Line Business

Here is a story of four traders who each started... Read More

Know The Fundamentals To Success

Internet Marketing is right for everyone. Unfortunately, not everyone is... Read More

Free Web Advertising: Chat Room Marketing Secrets Of Internet Marketing Gurus Exposed

Have you ever been to a chat room?Have you ever... Read More

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More

Simple Steps to a Great Banner Ad

Everyone is using them now and if you're planning on... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More

The Power of Buzz

How did Hotmail gain over 12 million subscribers in 18... Read More

Summer?s Internet Traffic Jam

Summer is finally here, and while for many, summer implies... Read More