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Dramatically Boost Your Exposure With A Press Release

Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.

Here are a few things to keep in mind when writing a press release.

1) ALWAYS target your press releases to the appropriate media. Take your time to research the different forms of media available in your particular market niche. Don't try sell or advertise. Failure to do this will have your press release in the trash somewhere. Working with the editor by providing newsworthy information to provide his/her readers will provide the editor with the incentive to work with you.

2) Take your time when writing your press release. Don't just brag about your product or service - editors could care less how great you think your products are. Make sure that you slant your press release to be NEWSWORTHY! Think of ways how you can fulfill your readers' needs! Focus first on what that need or problem is and then write the press release from that perspective of the readers' benefits. This way your release will get much more attention. If you have a website then your release is a powerful tool to gain some traffic.

Remember, driving traffic to your web site isn't easy. With so many different promotional options like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact that the PRESS RELEASE is the single most important method for generating publicity to your business website.

Think of an effectively written Press Release as being complimentary Advertising! Any article written about your product, company, event, or promotion, and published by an independent third party, will almost certainly deliver a sense of credibility and an implied endorsement that PAID advertisements just can't bring.

Keep your release short and informative. It should contain no more than 500 words and no more than two pages.

Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

A Press Release is simply the most powerful form of advertising there is!

About The Author

Shawn Edwards is the CEO of http://www.nonimanltd.com a.k.a Noni Man LTD., and publishes "Marketing Maniac", a weekly newsletter dedicated to showing you how you can earn multiple streams of income: For more information please email us at sales@nonimanltd.com

In The News:

Crew seen in first pictures from inside UK-flagged oil tanker seized by Iran
Mon, 22 Jul 2019 10:42:00 +0100
The crew of a British-flagged oil tanker seized by Iran in the Gulf have been pictured inside the vessel for the first time since armed soldiers took control.

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Mon, 22 Jul 2019 07:36:00 +0100
Tensions between the UK and Iran show no sign of easing thanks to the latest drama in the Gulf, which saw a British-flagged oil tanker seized by Tehran as it sailed through the Strait of Hormuz.

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India launches rocket to far side of moon - just days after aborted take-off
Mon, 22 Jul 2019 12:41:00 +0100
India's space agency has launched an unmanned spacecraft to the far side of the moon just a week after aborting the mission due to a technical problem.

Masked assailants attack Hong Kong protesters in subway
Sun, 21 Jul 2019 15:37:00 +0100
Clashes in Hong Kong escalated into violence on Sunday as police launched tear gas at pro-democracy protesters and a group of masked assailants attacked people making their way back from the rally in a subway station.



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