Maintain your old Siemens Hipath system

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.

Here are seven ways to use technology to promote your professional services on a limited budget:

Technology makes it practical to promote Obvious Expert status. You can:

  • Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.

  • Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.

  • Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!

Here are some ways to put technology to work promoting your expertise:

1. Keep in touch for free

Adobe Acrobat's PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually "voice" your One-Page Newsletter. This establishes an image and sets it apart from your competitors.

2. Drive web site traffic

Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML.

3. Add a personal touch

Web audio adds another level of persuasion and personalization. You can record "welcomes" and "invitations"-furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client's own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads.

4. Automate your marketing

Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails-like a "mini-course"-greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers.

5. Write better in less time

Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing the time it takes to create each issue.

6. Publish your expertise

Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold.

7. Learn from your market

Online surveys help you identify your market's information needs, test offers and messages, and find out why visitors leave your website without buying.

Keys to success

  • Use multiple technologies. Use autoresponders to distribute your surveys, for example.

  • Commit to consistency. One-Page Newsletters keep you constantly in front of clients and prospects.

  • Always look your best. Use design to reinforce your image and your message.

  • Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.

About The Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.

In The News:

Saudi Arabia 'wants to avoid war with Iran at all costs'
Thu, 20 Jun 2019 18:12:00 +0100
Saudi Arabia's foreign minister has told Sky News his country wants to avoid war with Iran at all costs.

'A very big mistake': Trump warns Iran as US drone shot down
Thu, 20 Jun 2019 04:37:00 +0100
Donald Trump has warned that Iran has made a "very big mistake" after its military shot down a US surveillance drone.

Ex-Interpol boss has admitted taking £1.6m in bribes, China claims
Thu, 20 Jun 2019 07:42:00 +0100
A former head of Interpol who disappeared after travelling from France to China has admitted taking $2m (£1.6m) in bribes, according to a Chinese court.

French DJ and producer dies after falling from Paris window
Thu, 20 Jun 2019 15:18:00 +0100
French producer and DJ Philippe "Zdar" Cerboneschi has died after accidentally falling from a building in Paris, his agent has said.

'We do what we want when we want': The island bidding to abandon time
Thu, 20 Jun 2019 18:04:00 +0100
People living on a small island in Norway are campaigning to abolish the concept of time.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its... Read More

Online Business Success: Its All Within Your Grasp

Despite any failures or slow starts you may be experiencing... Read More

Shopping Search Engines, The Benefits and Explanations

The Shopping Search Engines are a new breed on the... Read More

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high... Read More

The Undeniable Value Of Differentiation

With all the people offering products and services online, what... Read More

Three Ways to Get Top Quality Content for Your Niche Websites

Three Ways to Get Top Quality Content for Your Niche... Read More

Don?t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate

Volume-based filtering may be pre-sorting your marketing messages to the... Read More

Lead Me On - Learn About Internet Marketing Leads

Every business is engaged in selling something, whether a product,... Read More

Headlines Bring Sales--Where and How to Use Them - Part 1

Headlines are short vital statements to stimulate your potential customers... Read More

Guide To Free Advertising

When I first started my internet home business, I realized... Read More

How To Profit From HOT Niche Markets - Every Time!

Do you want to learn two proven niche marketing business... Read More

What is EMarketing? A New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic... Read More

Marketing on the Internet: Legal Rules of the Road

The Internet is connecting advertisers and marketers to customers from... Read More

How To Make Make Money From a Website

I've had numerous conversations with web entrepreneurs about this topic... Read More

Creating Multiple Streams Of Income Part 2

Over my years of experience in doing business on the... Read More

What Is Drop Shipping? The Perfect Solution

Drop shipping one of the greatest business innovations since products.... Read More

Internet Secrets Revealed - Six Easy Steps to Build a Website to Success

Internet Secrets Revealed! Six Easy steps to build a website... Read More

Online Parties with a Twist

We know once you have a room full of guests... Read More

Attitude - The Marketers Most Important Trait

Attitude is a key part of each of us. A... Read More

Creating Your Own Internet Marketing Product through a Home Based Business

There are thousands of marketing tool kits available online for... Read More

The Seven Tips That Ensure Your Success Online

Whether you are now looking for opportunities to start your... Read More

Did You Say Free?!

There are books and web sites for the translation of... Read More

The Most Profitable Product In The World You Can Ever Sell!

Thank goodness, the most profitable product in the world you... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

6 Basic Principals Every Online Business Owner Should Know

The fact that you're reading this article shows your interest... Read More