Maintain your old Siemens Hipath system

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.

Here are seven ways to use technology to promote your professional services on a limited budget:

Technology makes it practical to promote Obvious Expert status. You can:

  • Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.

  • Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.

  • Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!

Here are some ways to put technology to work promoting your expertise:

1. Keep in touch for free

Adobe Acrobat's PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually "voice" your One-Page Newsletter. This establishes an image and sets it apart from your competitors.

2. Drive web site traffic

Flash Paper, a file format you create with Macromedia Contribute, permits you to display formatted newsletters on your website. Visitors can immediately read and print your One-Page Newsletters without having to download them. Contribute also lets you update your website without knowledge of HTML.

3. Add a personal touch

Web audio adds another level of persuasion and personalization. You can record "welcomes" and "invitations"-furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client's own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads.

4. Automate your marketing

Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails-like a "mini-course"-greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers.

5. Write better in less time

Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing the time it takes to create each issue.

6. Publish your expertise

Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold.

7. Learn from your market

Online surveys help you identify your market's information needs, test offers and messages, and find out why visitors leave your website without buying.

Keys to success

  • Use multiple technologies. Use autoresponders to distribute your surveys, for example.

  • Commit to consistency. One-Page Newsletters keep you constantly in front of clients and prospects.

  • Always look your best. Use design to reinforce your image and your message.

  • Educate, don't advertise. Let your ideas speak for themselves. Sales will follow.

About The Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.

In The News:

Trump visits Taj Mahal after promising to fight Islamic terror with India
Mon, 24 Feb 2020 06:09:00 +0000
Donald Trump has visited the Taj Mahal after promising to boost trade and fight terrorism on his official visit to India.

China uses nets in drills to catch obstructive coronavirus suspects
Mon, 24 Feb 2020 09:44:00 +0000
Chinese SWAT teams have been filmed throwing nets over people's heads as they practise how to deal with unco-operative coronavirus patients.

Italy hunts for coronavirus superspreader as 'seventh person dies'
Sun, 23 Feb 2020 14:26:00 +0000
A seventh person has died from coronavirus in Italy, according to media reports, as the total number of cases in the country soars to more than 200.

Coronavirus: What is a pandemic and how can it be stopped?
Thu, 30 Jan 2020 16:27:00 +0000
The world has reached a "tipping point" in the coronavirus outbreak, an expert has warned, as fears of a global pandemic grow.

Ten injured as car drives into carnival parade in Germany
Mon, 24 Feb 2020 14:31:00 +0000
Ten people have been injured after a car drove into a carnival parade in Germany.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

8 Solid Reasons All Non-profits Need a Web Site

A nonprofit organization can take advantage of the Internet for... Read More

How To Make Your Market Throw Their Money At You!

The use of free, relevant and meaningful content can single... Read More

Making Money in the Online Dating Gold Rush of 2004

Have you noticed the explosion of Websites related to love,... Read More

Overcoming The Fear Factor In Online Sales

No I am not talking about the classic board game,... Read More

Great Ways To Obtain Link Popularity

I hate reciprocal linking.It is such a hassle. Even specialized... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Internet Marketing And Public Speaking: Ten Tips For When The Twain Shall Meet

Internet marketing and public speaking? Not quite ham and eggs,... Read More

How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business online... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure... Read More

Seven Reasons Why New Products Fail

The most optimistic success rate I have run across for... Read More

Internet Marketing ? Short Term Strategy

After spending a lot of time and effort on building... Read More

Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!

Advertising plays an important role in your business (every business,... Read More

Why Do Market Gurus Exploit This?

Regardless of what you're trying to sell, you can't sell... Read More

Relevancy - The New Black for Online Marketing?

Information OverloadWith information overload rapidly killing traditional forms of online... Read More

Basic Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

Niche Marketing, Niching Niches for the Ultimate Payoff

Niche Marketing, in simple terms is all about targeting hot... Read More

Internet Secrets Revealed - Six Easy Steps to Build a Website to Success

Internet Secrets Revealed! Six Easy steps to build a website... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing... Read More

The Free Viral Marketing Technique You Cant Afford to Pass Up

Have you ever seen the movie "Pay it Forward"? This... Read More

9 Pointers for Evaluating a Business Proposal

Finding a business opportunity on the net is easy. But... Read More

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool... Read More

Know The Fundamentals To Success

Internet Marketing is right for everyone. Unfortunately, not everyone is... Read More

Online Business Mistakes

Everybody makes mistakes, but nobody likes to talk about them.... Read More