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5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:

"Michael, give me some practical things I can do to get more sales from my website!"

You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:

"Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it."

Very good. How much business do you get from it?

"Business? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work."

Right, I see. Have you updated it regularly and promoted it extensively?

"What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust."

So here they are:

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one of your employees and it will start to behave like one.

1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs

2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business

3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found

4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute.

Learn how to market your website like the professionals in the FREE 7-Part Training Course "Internet Marketing Made Easy": http://www.websitemarketingbible.com/marketin g/

In The News:

He stood up to Sudan's tyrannical government. Soldiers shot him dead
Sat, 20 Apr 2019 19:15:00 +0100
As Sudanese soldiers fire live rounds at unarmed protesters, a young man stands his ground, then moves forward, berating the soldiers for firing at civilians, telling them they should be ashamed.

€6m found stuffed in suitcases at home of ousted president
Sat, 20 Apr 2019 13:02:00 +0100
Sudan's ousted president Omar al Bashir is being investigated for money laundering after large sums of foreign currency were found at his home.

Anger over Notre-Dame donations as yellow vest protests turn violent
Sat, 20 Apr 2019 17:19:00 +0100
At least 126 people have been arrested in Paris on the 23rd week of the yellow vest protests as violence erupted on the city's streets.

We need to know if Russia's interference won Trump the election
Sun, 21 Apr 2019 03:15:00 +0100


Manhunt for 'axe murderer' after woman hacked to death
Sat, 20 Apr 2019 17:01:00 +0100
A woman has been hacked to death in New York, with another victim managing to raise the alarm after escaping the building.



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