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5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:

"Michael, give me some practical things I can do to get more sales from my website!"

You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:

"Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it."

Very good. How much business do you get from it?

"Business? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work."

Right, I see. Have you updated it regularly and promoted it extensively?

"What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust."

So here they are:

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one of your employees and it will start to behave like one.

1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs

2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business

3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found

4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute.

Learn how to market your website like the professionals in the FREE 7-Part Training Course "Internet Marketing Made Easy": http://www.websitemarketingbible.com/marketin g/

In The News:

Pilot caught on high-voltage power line after fighter jet crash
Thu, 19 Sep 2019 11:18:00 +0100
A pilot is stuck on a high-voltage electricity line in France after a Belgian fighter jet crashed.

'It was dumb': Trudeau apologises for brown-face photo
Thu, 19 Sep 2019 02:33:00 +0100
Canadian prime minister Justin Trudeau has apologised after a photo of him in brown-face make-up at a costume party in 2001 emerged.

Suicide attack on Afghan hospital kills at least 20
Thu, 19 Sep 2019 11:15:00 +0100
At least 20 people have been killed and more than 90 wounded in a suicide bombing on a hospital in southern Afghanistan.

Pregnant mum stabbed to death in bed on beach holiday
Thu, 19 Sep 2019 07:41:00 +0100
A pregnant woman was stabbed to death in her bed as she slept alongside her husband and toddler son at a luxury resort in South Africa.

School kids suing US government over climate change
Wed, 18 Sep 2019 10:43:00 +0100
In the beautiful state of Oregon an almighty legal row with international implications is unfolding.



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