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Realism vs. Optimism in the Business Plan

The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.

Optimism shows investors that a company is confident about the market opportunity, its ability to execute on the opportunity, etc. Over-optimism, however, leads investors to believe that the management team does not fully understand the opportunity or the tough road ahead. As such, business plans must be sure to limit over-optimism and show investors they are realistic and credible.

Realism, the opposite of over-optimism, should be used in business plans to portray sobriety and credibility to investors. Realism should manifest itself in management team bios that tell the actual accomplishments of managers, rather than fluff. It should manifest itself in credible market forecasts and sober assumptions of the company's growth.

While business plans must excite investors so they take action, if they are too optimistic, investors will discount their merit. Conversely, if they are too sober, investors may not feel they will get an adequate return on their investment. As such, business plans should present a compelling, optimistic picture, but continuously refer to hard facts and realistic assumptions to build credibility and genuine excitement.

GT Business Plans has developed over 200 business plans for clients that have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital.

In The News:

Russia 'using 'hardcore propaganda against UK'
Sun, 16 Dec 2018 08:58:00 +0000
Latvia has raised concerns with Britain over what one diplomat described as "hardcore propaganda" against the UK and its allies aired by two Russian-language television channels that are registered in London.

Restaurant blast injures more than 40 in Japan
Sun, 16 Dec 2018 14:42:00 +0000
More than 40 people have been injured in an explosion at a restaurant in northern Japan.

Anti-migration protest turns violent in Brussels
Sun, 16 Dec 2018 13:40:00 +0000
Police have fired tear gas and water cannons at anti-migration protests at the European Commission in Brussels.

'Over my dead body': Giuliani rules out Mueller interview of Trump
Sun, 16 Dec 2018 15:15:00 +0000
Rudy Giuliani has ruled out the possibility of US President Donald Trump being interviewed by special counsel Robert Mueller.

Sri Lanka reinstates ousted prime minister
Sun, 16 Dec 2018 07:36:00 +0000
Sri Lanka has reinstated ousted prime minister Ranil Wickremesinghe, bringing closure to two months of political instability in the country.



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