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Answering Why You, Why Now Critical in a Winning Business Plan

Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice ? investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.

Adding to the financing challenge is the plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital the question "Why You, Why Now"?

The question seems simple at first, but has many complexities. The management team must clearly delineate what it is about the business opportunity that makes it such a good investment now. Should this investment have been made a year ago to cement a market leadership position? Or, is the venture before its time - will slow market adoption cause slow sales over the next few years, and as such, should the investment wait. Questions like these, based on investment failures from the past few years, continue to surface and must be addressed by the management team in their business plans.

Likewise the team must address what it is that makes them uniquely qualified to succeed. Does the team have proprietary (and protectable) technology, management talent, long-term strategic partners and experience that competitors do not? According to Growthink president, Dave Lavinsky, "Management teams must prove to investors why they are unique and why they will succeed. They can't just state how wonderful they are - they need to prove it through detailing past successes and unique qualifications."

A business plan that fails to address the "Why You, Why Now" question, is most likely a business plan that will remain in the stack of "not now" business plans. Business plans must present a compelling argument as to why the investor should invest and in our fast-paced world with unbelievable opportunities and opportunity costs, why investors should invest now.

As President of Growthink Business Plans, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.

In The News:

Hong Kong protesters abseil from bridge to escape police siege
Sun, 17 Nov 2019 16:55:00 +0000
Protesters in Hong Kong have abseiled down from a bridge outside a besieged university campus in a bid to escape from police.

How long will China tolerate embarrassing protests?
Mon, 18 Nov 2019 13:26:00 +0000
China has accused the UK and US of interfering in the internal affairs of Hong Kong as authorities struggle to contain months of protests in the city.

Girl, 15, dies after bridge collapses into river in France
Mon, 18 Nov 2019 18:46:00 +0000
A 15-year-old girl and a lorry driver have been killed after a bridge collapsed into a river in southwestern France, officials have said.

India's Tata Steel to slash 3,000 jobs in Europe - report
Mon, 18 Nov 2019 16:50:00 +0000
Tata Steel is planning to cut around 3,000 jobs in Europe, with over half in the Netherlands, a source has told Reuters.

Girl, 15, dies in suspension bridge collapse
Mon, 18 Nov 2019 11:16:00 +0000
A 15-year-old girl has died after a suspension bridge in Toulouse collapsed.



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