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To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.

One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments.

You can only use it for a maximum of 50 email addresses, a spam precaution.

The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.com, you can review at: http://www.ad-alyzer.com/727/737813459265

But don't overdo it?as with anything, you can overdo a good thing and it will bite you in the butt :o)

If you have opt in subscribers, many times they either don't give you their first name in the signup form or email link, or a fictitious one. So instead of your email message looking like:

Hi Bob,

It might look like, "Hi Reader" or "Hi Prospect"

Another point is to not put the first name in subject line. It looks too phony and hypy. Especially if you say, "Hi Bob" in the subject line, they will think its from family or friends and will be angry when they find out its not.

Use personalization, but be careful.

Dan Farrell is the publisher of "Effective Email Marketing...Do's & Don'ts". You can get a free copy with a free Mail It Safe Trial.

For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read.

Go to: http://www.email-it-secure.com/free_trial.htm

In The News:

Trump 'surprised' as Iran's top diplomat drops into G7 unexpectedly
Sun, 25 Aug 2019 20:32:00 +0100
Donald Trump was "surprised" Iran's top diplomat was invited to the G7 summit in Biarritz by France, the White House has said.

Holidaymakers among 7 dead as helicopter and small plane collide in Majorca
Sun, 25 Aug 2019 14:22:00 +0100
Seven people, including two children, have been killed in a collision between a helicopter and a small plane in Majorca.

Police draw their guns after being attacked by Hong Kong protesters
Sun, 25 Aug 2019 11:10:00 +0100
Hong Kong police have drawn their guns and one fired a warning shot into the air after they were attacked by protesters with sticks and rods.

Major nations close to agreement on Amazon fires, says Macron
Sun, 25 Aug 2019 13:52:00 +0100
Emmanuel Macron has said leaders of the world's major industrialised nations are close to an agreement on how to help fight the fires tearing through the Amazon in Brazil.

Full scale of devastation in Amazon rainforest is impossible to tell
Sun, 25 Aug 2019 05:07:00 +0100
It was only after the wrath of world leaders was unleashed on Friday that the Brazilian president responded with meaningful action.



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