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NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction

Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your current email address list has a number of significant problems.


Your List Has Inappropriate Addresses

The beauty of the Internet is that it connects you to everyone. The danger is that there are people out there you would rather not be connected to. Obviously, you want to keep these people, and their moments of malice, off your list. Some common situations include:

1. Bogus Addresses

Some of your visitors will never disclose their email address to you. If an entry is required, they will make something up. A frequent occurrence is some variation of "asdf@asdf.com", which happens when the user hits random keys.

2. Prank Addresses

An innocent person may be getting added to new lists daily, simply because they made enemies with the wrong person. Sometimes the abuse is a prank subscription from one friend to another; other times it targets a public figure (e.g. billg@microsoft.com).

3. Malicious Addresses

Another common type of abuse is when someone targets your company. Without you noticing, your email message is directed to someone who will make your life miserable. This might be an email address to report spam (e.g.

In The News:

Hong Kong set for more protests despite extradition bill suspension
Sun, 16 Jun 2019 03:33:00 +0100
Hong Kong is preparing for more huge protests today over the controversial and unpopular extradition bill that has come under heavy criticism.

Appeasement in Hong Kong fails as divisions deepen
Sat, 15 Jun 2019 17:53:00 +0100
On a bridge by Hong Kong's government headquarters, messages to the authorities plaster the walls.

Let's hope the UK has a strategy to protect its tech from espionage and rivalry
Sun, 16 Jun 2019 05:37:00 +0100


Priests wear hard hats at first Notre Dame mass since fire
Sat, 15 Jun 2019 18:43:00 +0100
Notre Dame in Paris held its first Mass since the fire which caused enormous damage to the cathedral's roof and destroyed its spire.

India face Pakistan in 'mother of all matches' at Cricket World Cup
Sat, 15 Jun 2019 16:22:00 +0100
Billions of eyes will be fixed on one of the biggest sporting fixtures in the world as neighbouring countries and arch rivals, India and Pakistan, go head to head in what is expected to be a thrilling Cricket World Cup showdown in Manchester on Sunday. 



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