Maintain your old Siemens Hipath system

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business communications and marketing, but, according to Karen Fegarty, it is only an effective tool if your messages are getting through to your opt-in clients. This is not always the case.

"You can find a lot of data that shows that information is not getting through by email, and the impact that has on any given business. AOL currently blocks about 80 per cent of all email to its users, data from Return Path suggests, on average, 22 per cent of legitimate opt-in email wasn't delivered to user inboxes, and the costs to business of incorrectly blocked opt-in email is expected to reach $419 million by 2008."

Why is such a high percentage of business email not getting through? For the most part, it comes down to the growing phenomenon of blacklists. A blacklist is a database of internet addresses (IPs) that have either been identified as, or are being used by companies and individuals to send spam. There are many blacklists in existence and service and bandwidth providers (ISPs) subscribe to these lists to filter out the spam that their customers receive. In theory, it's a sensible solution to a significant problem, but the lists have their flaws, which means that many legitimate opt-in messages are being blocked from reaching business clients. Because it only takes one complaint, it is very easy for a company's IP to be added ? and erroneously ? to a high-use blacklist like SpamCorp. Also, many blacklists add IPs in blocks, so if one user of an IP is labeled a spammer, any business using it will be penalized. And there have been instances where companies have falsely reported competitors as spammers, just to gain a market advantage.

Fegarty's company, MailWorkZ, has come up with one of the most effective tools available to avoid erroneously blocked opt-in email ? BlackList Monitor. Launched in 2004, the web-based service actively monitors, on an hourly basis, 75 of the most popular blacklists, providing clients with automated email notifications if their IPs are found on any of these lists. It also provides clients with the best available information on how to contact and negotiate the removal of their IPs from any blacklist.

According to Fegarty, the genesis of BlackList Monitor came from problems that MailWorkZ and its clients were having sending email to clients.

"Not only do we have an email marketing software product Broadc@st - that companies can buy and use to send their own campaigns, we also conduct email campaigns on behalf of clients through our own servers."

Seeing the deliverability of a major client's email decline due to blacklists, Fegarty and her team knew they needed an effective solution, and fast: "We needed to determine exactly where we were listed on a real-time basis so we could take immediate steps to be removed. We didn't have time to check the lists daily, let alone hourly, or to find information to negotiate a way off the lists. It needed to be an instant, automated process."

With this in mind, MailWorkZ spent about four months of development work over the course of a year coming up with a solution using the .Net platform. During that time, the company conducted extensive research, wading through thousands of blacklists to determine the ones that were checked by the majority of major ISPs, how the lists determined legitimate email, and how to negotiate a way out of these databases.

Since its launch in June 2004, MailWorkZ has registered more than 400 active BlackList Monitor accounts, and is monitoring more than 1000 IPs. Client renewal rate, adds Fegarty, is over 50%, and feedback has been uniformly positive.

"Clients are indicating that this is a necessary tool, improving their email marketing success. They've also indicated that they appreciate the fact that it is easy to use, and how beneficial the removal information is for them."

Fegarty says that the company is focusing its marketing efforts on the UK and building greater market share in the U.S.

Mark Campbell is a Halifax, Nova Scotia-based marketing and communications consultant. He can be reached at krambell@ns.sympatico.ca.

More information about MailWorkZ (http://www.mailworkz.com) and the BlackList Monitor (http://www.blacklistmonitor.com) products can be seen by visiting their sites.

In The News:

Sri Lanka: Emergency powers imposed after bomb attacks
Sun, 21 Apr 2019 05:26:00 +0100
Emergency powers will come into force in Sri Lanka from midnight on Monday, following a series of bomb attacks on Easter Sunday.

Comedian wins Ukraine presidential election - exit poll
Sun, 21 Apr 2019 18:14:00 +0100
Comedian Volodymyr Zelenskiy has won Ukraine's presidential election with 73% of the vote, according to an exit poll.

British aid worker shot dead by kidnappers in Nigeria
Sun, 21 Apr 2019 21:23:00 +0100
Kidnappers in Nigeria have shot dead a British woman and a Nigerian man, and abducted three others, officials have said.

Dangerous days in Sudan after leadership talks break down
Sun, 21 Apr 2019 23:45:00 +0100
Huge protests have been taking place in Sudan, with demonstrators demanding that the military hands power to civilians.

Tesla investigating after video shows car exploding
Mon, 22 Apr 2019 11:06:00 +0100
Tesla is urgently investigating a video that appears to show one of its cars exploding in a Shanghai car park.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

What Do Your E-Mail Messages Say About You?

There probably isn't a business person alive who hasn't at... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Signature File Dos and Donts

Signature files have been around since, well, before most current... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

Your Newsletters Are Pretty Lame If You Are Doing These 7 Things

I remember the good old days of the internet when... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More