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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Nobel Peace Prize winners: The world must do more
Mon, 10 Dec 2018 23:09:00 +0000
A former sex slave and a doctor have been awarded the Nobel Peace Prize for their efforts to stop rape and sexual violence being used as weapons of war.

Macron caves in to rioters as French taxes cut
Mon, 10 Dec 2018 20:08:00 +0000
Emmanuel Macron has promised to raise the minimum wage as he acknowledged he was partially responsible for weeks of nationwide protests.

Easter Island mayor: Statue should stay in the UK
Mon, 10 Dec 2018 22:33:00 +0000
Easter Island's mayor has said the British Museum might be a better home for a massive native Polynesian statue taken by British sailors 150 years ago.

Billionaire 'playboy' should be extradited to India, court rules
Mon, 10 Dec 2018 16:27:00 +0000
Billionaire "playboy" Vijay Mallya should be extradited from the UK to India to face fraud charges over the collapse of Kingfisher Airlines, a court in London has ruled.

Voyager 2 reaches interstellar space - 11 billion miles from Earth
Mon, 10 Dec 2018 18:27:00 +0000
The Voyager 2 probe has left the protective bubble around the sun and is flying through interstellar space, NASA says.

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Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

The Lazy Way To Build A Responsive Opt-In Email List

If you're in business on the Internet to make a... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Use the ?Reply All? Function in Email Judiciously

Type "email etiquette" into the search bar of any popular... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email... Read More

The Best Way To Promote Your Website, or Anything Else!

Have you ever wondered how some websites get so many... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but... Read More

Building The Best Opt In Email List

The #1 Thing You *MUST* Have Before Even Thinking About... Read More

How To Write E-mail Messages For Phenomenal Results

Would you be interested in getting 10 times better results... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Email Microtargeting

Email marketing is undergoing rapid changes. Now, more than ever,... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the... Read More

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More