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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

'Grab the baby!': Duck boat victim's desperate plea
Sat, 21 Jul 2018 20:47:00 +0100
A grieving mother whose nine relatives died in the Missouri duck boat disaster heard her sister-in-law shout "grab the baby!" before a huge wave struck the vessel.

Trump: 'Your favourite president did nothing wrong!'
Sat, 21 Jul 2018 13:17:00 +0100
Donald Trump has questioned whether his former lawyer was acting illegally when he secretly recorded him.

Reunion for boy separated by Trump immigration policy
Sat, 21 Jul 2018 02:40:00 +0100
A boy who appeared in court after being separated from his father when they illegally crossed the US border has been reunited with his parents.

Girl, 15, raped by brother jailed for having abortion
Sat, 21 Jul 2018 12:24:00 +0100
A 15-year-old Indonesian girl who was raped by her older brother has been jailed for six months for having an abortion.

Gunman kills father of school shooting survivors
Sat, 21 Jul 2018 08:25:00 +0100
The father of two survivors of a high school massacre in Florida has died after being shot at his convenience store.

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5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Why Autoresponders are an Absolute Must

With autoresponders, you never have to lose money advertising again!... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is... Read More

unorthodox email subject tricks -500% more responses!

5 unorthodox email subject tricks -500% more responses! (c) Copyright... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

What is Gmail?

Like most other prime search engines, the ability to freely... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More