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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Firm apologises over 'whitewashed' Naomi Osaka advert
Wed, 23 Jan 2019 11:34:00 +0000
A sponsor of Japanese tennis star Naomi Osaka has apologised for whitening her face in one of its advertisements.

Concrete-filled bodies found are missing activist's aides
Wed, 23 Jan 2019 05:09:00 +0000
Two mutilated bodies washed up on the shore of the Mekong River in northeast Thailand have been identified as anti-government activists.

Bali bombings cleric must renounce radicalism before release
Wed, 23 Jan 2019 06:32:00 +0000
The alleged mastermind of the Bali bombings will not be released from prison early unless he renounces radicalism, Indonesia's president has said - backtracking from plans to free him imminently without conditions.

James Gandolfini's son to play young Tony Soprano
Wed, 23 Jan 2019 09:16:00 +0000
James Gandolfini's son is to continue his legacy by playing a young Tony Soprano in the much anticipated prequel.

Zimbabwe's president didn't get the welcome home he hoped for
Tue, 22 Jan 2019 22:35:00 +0000
When the scarf-clad Zimbabwean president, Emmerson Mnangagwa, touched down at Harare's scruffy-looking airport, he did not get the sort of reception that I am sure he was hoping for.

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Using A Simple Idea to Target Your Audience

A wonderfully easy and free concept that many people seem... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

The List Is The Thing

Many companies begin their online sales ventures with the wrong... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Who Is Your Real Competition?

If you design kitchens, is another kitchen designer your competition?... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

An Unexploited Market: Striking Gold Without Searching for El Dorado

Companies have been focused on using the Internet to market... Read More

Automatic Responder - The Secret of Super Affiliates Success

Congratulations, you just made a sale!Congratulations, you just made a... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

The Key (Board) to Success: Effective Emailing

Email is THE medium of communication for business transactions. Unfortunately,... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

Creating Demand With Email Newsletters

You've launched your web site. You've implemented a public relations... Read More