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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Ex-footballer survives 'apocalyptic' bridge collapse
Wed, 15 Aug 2018 04:31:00 +0100
A former Italian footballer has spoken of the "apocalypse" he witnessed as he had a lucky escape from a collapsing bridge in the Italian city of Genoa.

Munich attack widow: Corbyn must apologise
Tue, 14 Aug 2018 22:31:00 +0100
The widow of one of the victims of the Munich Olympics terror attack has accused Jeremy Corbyn of hypocrisy and has demanded he apologise.

Child abuse by hundreds of priests covered up
Tue, 14 Aug 2018 23:54:00 +0100
The abuse of more than 1,000 children for decades by hundreds of priests in Pennsylvania was systemically covered up by church officials, including the current archbishop of Washington, according to a grand jury report.

Face transplant gives hope after suicide attempt
Wed, 15 Aug 2018 04:04:00 +0100
A 21-year-old woman who tried to take her own life by shooting herself in the face has become the youngest person in the United States to receive a face transplant.

Stolen Buddha bronze to be returned to India
Wed, 15 Aug 2018 05:20:00 +0100
An ancient bronze statue of Buddha, stolen from an Indian museum 60 years ago is to be returned to the country after being spotted at a London antiques fair.

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Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Build Your Opt-In List Today

There are many services available to help your with building... Read More

Twelve Tips for Successful Opt-in E-mail Newsletters

An opt-in e-newsletter is one of the most effective marketing... Read More

Keep Your Work From Home Newsletter From Being A Spam Filter Casualty

It's hard to get your email through to clients, friends... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

Email Builds Brands

Email - today's preferred business communication tool - provides you... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

Virtual Marketing in a Tangible World

One of the greatest challenges facing business owners and managers... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Email Etiquette II

I had great feedback from my last article, and was... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra's Message... Read More

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

Sustainable email sending programs in an inherently hostile environment now... Read More