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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

British government worker detained in China, officials confirm
Wed, 21 Aug 2019 08:42:00 +0100
A worker at Britain's Hong Kong consulate has been detained for allegedly violating the law, the Chinese foreign ministry has said.

Ryanair pilot strike stopped by High Court in Dublin
Wed, 21 Aug 2019 11:39:00 +0100
A proposed Ryanair pilot strike in Ireland has been halted by the High Court in Dublin.

Vatican's banker loses child abuse conviction appeal
Wed, 21 Aug 2019 02:23:00 +0100
The most senior member of the Catholic Church to be found guilty of child abuse has lost an appeal against his conviction.

Amazon burning: Forest fires on the rise at record rate
Wed, 21 Aug 2019 02:41:00 +0100
Wildfires in the Amazon rainforest have hit a record number this year, with 72,843 fires detected so far by Brazil's space research centre INPE.

Trump cancels Denmark trip because Greenland is not for sale
Wed, 21 Aug 2019 03:34:00 +0100
Donald Trump has cancelled a planned trip to Denmark because its prime minister dismissed the idea of selling Greenland to the US.

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E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

Sucking in Readers: Proven Ways to Increase Reader Interaction

You've probably heard this educational philosophy:Tell me, and I'll forget.Show... Read More

You DO Have an Email List Dont You?

No matter what type of business you operate, you need... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

The Name Squeeze ? Should You? Shouldn?t You?

This is a little "beauty" of an idea if you... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service... Read More

Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Learn How to Double and Triple the Size of Your Opt-in List by Helping Others

I think first of all, everybody deserves to have a... Read More

Lesson #1: Autoresponders 101

What the heck is an autoresponder?An autoresponder is much like... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More