Maintain your old Siemens Hipath system

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

2. Never send and preferably don't even try to write an email if you're angry, upset, drunk, or otherwise not in total control. If you have a heated conversation with someone on the telephone you can sometimes fudge things over. But with emails, once you hit "send" whatever you've written is there, carved in tablets of stone, for as long as the recipient wants to glare at it. The old adage about "counting to ten" before responding couldn't be more true here. Only send angry emails if you can handle, or really don't care about, the recipient's resultant feelings!

3. One thing that you may not think of is that it can be useful to consider carefully the time you send your emails. To begin with it's always a good idea to avoid sending emails that coincide with the Monday morning rush and Friday afternoon lethargy. In addition, I've occasionally found that emails sent to companies over the weekend end up getting lost in cyberspace. And on a rather more subtle level, if your recipients see that you're sending emails on a Sunday morning or late at night, they may feel they can interrupt you for a business talk at the same times. Although you may think it's cool to impress a client that you work all hours, your partner won't when the same client calls you on the phone at midnight.

4. Because almost everyone at some time or another has been infected with a computer virus, people are understandably wary of attachments. I never send attachments to anyone I don't know very well, and equally never open attachments unless they're from people I know well. And then, some contemporary viruses and worms clone themselves on to genuine email names and addresses, so even an email purporting to be from someone you know might just be infected. When in doubt append text to the body of your email message, or contact the recipient beforehand and make sure they're happy to receive it as an attachment.

5. Layout of emails is something few people pay attention to, especially if (like me) their system uses text only. However even with simple text a sensible layout can make the whole thing more readable. Above all, you should avoid writing emails that sprawl all the way across the screen. Those are very hard to read and to be able to see everything properly as text, your reader may have to fiddle about changing fonts. The safest format to use consists of lines no more than 65 characters long. That fits, works everywhere and makes the email much easier on the eye.

6. Your subject line should focus on what's in it for the reader so it grabs their attention. You'll find that the best way to do that is to include some sort of benefit. For example, if you're writing an email about a downwardly-revised project budget, instead of saying "Project X -- revised costs" say "Project X -- costs reduced by XX%"). If there isn't a genuine benefit to use, try to make it interesting and intriguing anyway. Also, avoid the words most hated by spam filters like "free," "subscribe," etc.

7. Online writing has to be kept concise and clear, largely because the screen is a particularly unfriendly reading medium for most people's eyes. If only for that reason the KISS principle (Keep It Short & Simple) is useful. With emails you need to get straight to the point and keep to it. Someone who receives dozens of emails per day doesn't have time to wade through a lot of preamble. By making your point concisely you'll stand the greatest possible chance of avoiding the undignified fate of being deleted.

8. As far as writing style is concerned, here more than with any other medium it's very, very helpful to write as people speak. In addition, it will make your email clearer and more concise if you leave out all but essential adjectives and adverbs. Keep your sentences short, and only ever include one main idea or thought per sentence. Paragraphs shouldn't consist of more than 6 sentences max -- fewer if possible. And if you list more than a couple of items, use bullet points.

9. If you write emails for business, make good use of the signature facility that goes after your name. It's surprising just how many people fail to use that facility properly - yet it's an excellent opportunity for you to put across a few words of promotion. Because the email signature appears at the end, your recipients are not likely to be irritated by it. In fact provided that it contains useful contact information it will be seen as a helpful addition to your message. And even if your email is text only you can still make it look reasonably smart.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

T o subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005

In The News:

Israel says it is carrying out strikes on Iranian targets in Syria
Sun, 20 Jan 2019 23:49:00 +0000
Israel's military has said it is carrying out overnight strikes on Iranian targets in Syria after it intercepted a rocket fired at the Golan Heights.

International worries as China's consumption and economy slows
Sun, 20 Jan 2019 22:54:00 +0000
Picture China's economy and you might be thinking of massive factories, gigantic airports or train stations built from scratch in 24 hours.

Crackdown on Zimbabwe protesters 'a taste of things to come'
Sun, 20 Jan 2019 20:47:00 +0000
Zimbabwe's president has cut short his overseas trip after a deadly crackdown on protesters in the African country - which his government has called "just a foretaste of things to come".

Boy mauled by dingo at Australian tourist spot
Mon, 21 Jan 2019 05:29:00 +0000
A young boy has been mauled by a pack of dingoes at Fraser Island, a popular tourist spot in Australia.

170 migrants feared dead in Mediterranean sinkings
Sat, 19 Jan 2019 16:01:00 +0000
Up to 170 migrants are feared dead after two accidents in which dinghies sank in the Mediterranean after leaving North Africa for Europe.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings"... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Could This Be The End of Sp^am?

The war on sp^am has so far been waged on... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

Why You Need a Newsletter

If you're a small business owner you definitely need promotion.... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

4 Tips On Taming Your Email

I remember when I was first introduced to email. I... Read More

Converting More Free Downloads to Paid Customers

Do you give web site visitors the opportunity to download... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More