Maintain your old Siemens Hipath system

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic.

Give Something (Or a Few Things Away)

Studies show that most people will only subscribe to about a dozen email lists at a time, and given the number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you over the edge.

A few things you can give away are:

Free ebooks. This is a strategy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups.

Free courses. This is a lot like the free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks.

Exclusive coupons. If you're in the retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will.

A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday.

Write a Killer Headline

Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples:

Free 7 Day Course - How to Lose Weight Without Carb Restriction

Win $10,000 and Your Dream Vacation

Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook

Have a Compelling Name for Your Email List or Ezine

Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle"

Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups.

Give a Bullet List of Benefits

No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.

  • Free "Taste of Italy" cookbook, with 25 easy to make recipes
  • Membership to our birthday club. On your special day, you're dinner's on us.
  • VIP coupons (free desserts, entrees, and wine)
  • Exclusive tasting nights. We close our doors to the public - and invite you to sample our new menu first.
Give a Bulleted List of Objection Killers

Why aren't people signing up to your list? That little nagging voice in their head wondering if you'll spam them, if you'll email them to much, if the emails will be boring. A short list of objection killers can take care of this nicely. Here's an example.

  • You'll hear from us (and only us) once a week. If you get sick of us, you can easily say "no thanks"
  • We keep your email completely private - you'll only hear from us. Our privacy policy can be found here (link).

Make sure you do include a short version of your privacy policy in your list, with a link to your full privacy policy on a separate page. More and more surfers are looking for privacy policies every day.

Provide a Sample Email or Two

If the emails you send out are content filled and well written, by all means show a couple of them off. A lot of ezines are boring, poorly written, or worse, just blatant ads. If you show surfers that your emails are worthwhile, they'll be much more likely to sign up.

Make Your Ezine Ad Standout

Many marketers take the time to set up an email list, write the issues, and then bury or hide the sign up box.

Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background).

Include a photo in your ad when relevant. Diet ezine? Show a woman satisfied with her fit body. Parenting advice? Happy moms with their kids.

Experiment with the size and location of your sign up box. Does it work best on the side, above the fold? Or in the middle of an article? Usually bigger is better when it comes to ads - but test unusual shapes (like a square or long rectangle) as well,

Don't Ask Them to "Join" or "Subscribe"

You can make your submit button say whatever you want, so why not re-enforce your marketing message with a strong call to action? "Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger"

(c) 2003 shelikesmoney.com

About The Author

Cynthia King, runs shelikesmoney.com a free marketing resource site for female business owners and entrepreneurs. To find more free articles like these, visit: http://www.shelikesmoney.com/

Want to use this article? You're welcome to reprint this article on your web site, in your ezine, or in your ebook as long as it is in its entirety (including the copyright, author bio, and web site link).

In The News:

At least 32 killed and dozens injured in twin suicide attack in Baghdad
Thu, 21 Jan 2021 10:05:00 +0000
At least 32 people have died and dozens more are wounded after a double suicide attack in Iraq's capital.

'Let's start afresh': Joe Biden becomes 46th US president and urges unity
Wed, 20 Jan 2021 14:19:00 +0000
Joe Biden has entered the White House as America's 46th president, and after taking his oath of office he told his country it has been "a day of victory and hope".

Three dead and six injured after explosion destroys residential building in Madrid
Wed, 20 Jan 2021 14:29:00 +0000
At least three people have died and six others were injured after an "extremely loud" explosion destroyed a residential building belonging to the Catholic Church in Madrid's city centre.

Coffins stacked high in crematorium of German town ravaged by COVID
Thu, 21 Jan 2021 12:37:00 +0000
A crematorium is a sobering place to visit during a pandemic. Especially the one in the town of Meissen, eastern Germany, where coffins are stacked on top of each other in every available space.

Police find stolen 500-year-old da Vinci copy - which museum did not know was missing
Thu, 21 Jan 2021 09:06:00 +0000
A stolen copy of Leonardo da Vinci's 16th century Salvator Mundi painting has been found by Italian police, despite priests not realising it was missing.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More

Dont Attach That!

The topic of sending attachments by e-mail is not one... Read More

Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter

If you're looking for low-cost ways to promote your business... Read More

Make Your E-mail Signature File WORK for You

You're probably familiar with e-mail signature (or "sig") files --... Read More

Internet Tip of the Week: Seven Rules of Email

Now there is no law that says you have to... Read More

The Game Is Changing, Are You?

It's happening. Again.The Internet marketing 'game' is rapidly changing... again.Email... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Email Etiquette III

Further to my previous issues this subject continues - part... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

DoubleClicks Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

Wednesday, December 15 2004 at 16:00 EET... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Seven Tips To A Perfect Email Ads

Everyone at some point in their Internet experience has received... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More