Maintain your old Siemens Hipath system

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

The biggest new feature with AOL 9 is its aggressive method of reducing unsolicited e-mail (sp^m) for its users. Basically, AOL wants users to customize their own inboxes and view or receive only the messages that they choose.

While the crackdown is a noble endeavor, it puts legitimate e-mail publishers in the crossfire -- people like us who have worked hard to ensure that everyone on our list has opted-in and given us permission to contact them repeatedly.

To make sure that your AOL subscribers are receiving YOUR e-mails, here are a few things you should know.

  • All Your Graphics Are Blocked by Default

    AOL has taken the drastic measure of blocking all graphics from being displayed in HTML e-mails, as well as deactivating the links for any new messages sent to an AOL 9 inbox. The system is also designed to "learn" what messages are repeatedly marked as sp^m, and they will eventually be sent to the junk folder automatically, once it maps the user's behavior.

    When an e-mail is received in AOL 9, users have to click a link at the top of each message to view any graphics within your e-mail ("Show Images & Enable Links"). If this action is not taken, images (e.g. pictures, logos) and links will not be displayed or enabled.


  • Your Open Rates Are Likely Affected

    If your e-mail publishing system uses "open tracking" to count how many people open your e-mails, you will start seeing lower numbers because the new AOL 9 also blocks open tracking tools by default. (Read on to learn how to improve your results.)


  • Ask Your Subs to Add You To Their Address Book

    At the top of each issue you send, remind those AOL folks to put you in their AOL address book. For example, "AOL 9 users: Please add Alexandria@EzineQueen.com to your address book so you'll be sure to receive every issue of our e-zine".

    Once a user puts you in her address book, all your future e-mails will automatically show images and functioning links. This will also allow the e-mail to be tracked properly as "opened" on your end.


  • Make Sure Your FROM Address is Consistent

    This shouldn't be a problem unless your list server/e-mail publishing program generates a different FROM address with each e-mail you send. For example, today I got an issue of an e-zine with this FROM address: 16863-return-90-86968736@lb.bcentral.com. But when I looked at the LAST issue of the same e-zine two weeks ago, the return address had some different numbers in there.

    This is BAD, because even if the AOL user adds you to her address book, every issue you send will be categorized as from a new sender. By having a consistent FROM address, you'll allow your AOL 9 subscribers to add your e-mail address into their address book, and all future e-mails you send will be easily received and tracked.

    NOTE: There is a difference between your actual FROM address and what some call the "from LABEL". My e-zine's actual FROM address is Alexandria@EzineQueen.com, but it's labeled as from "E-zine Queen".

    If you use Outlook or Eudora, you know what I mean. In your inbox list, you see all the from LABELS and not the actual e-mail addresses. For example, you see "John Smith" instead of jsmith2000@hotmail.com.

    AOL does NOT show its users your from label, it only shows your true FROM address. You can usually access and change these settings in your e-mail publishing program. If you're not sure how to do this, talk with your vendor.


  • Bottom Line: Never Rely on Images to Convey Your Message

    You can be sure that not all your AOL users will bother to put you in their address book, or understand how easy it is to do.

    So here's the bottom line: Have fun with graphics and images in your HTML e-zine, but never rely on them to get your message across. Once each issue is complete and ready to send, look at it and pretend all the graphics are gone. Can your readers still instantly recognize it's a publication? Do they see it's from you? Is it obvious to them this is what they signed up for? If not, be sure to add text at the top to make things crystal clear.

    I also recommend that if you don't have AOL yourself, get an account and put that e-mail address on your subscriber list. This will allow you to see how the new AOL 9 works and how your e-zine appears.
  • (c) 2003 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

    In The News:

    Missing Argentine navy sub 'imploded' at sea
    Sat, 17 Nov 2018 14:21:00 +0000
    An Argentine navy submarine that went missing last year may have partially imploded while at sea, a senior official has said.

    One dead and 106 injured in fuel tax protests in France
    Sat, 17 Nov 2018 12:43:00 +0000
    A woman has died and 106 people are injured as people block roads around France to protest against rising fuel taxes.

    Dozens of carriages fall on highway after train derails
    Sat, 17 Nov 2018 17:22:00 +0000
    Up to 30 carriages have fallen on to a highway in Georgia after a train derailed on a bridge, according to US authorities.

    CIA 'says Saudi prince ordered Khashoggi killing'
    Fri, 16 Nov 2018 23:30:00 +0000
    The CIA has concluded Saudi Crown Prince Mohammed bin Salman ordered the assassination of Jamal Khashoggi, according to a US official.

    'Black Pete' sparks clashes in the Netherlands
    Sat, 17 Nov 2018 13:46:00 +0000
    Rival protesters have clashed in the Netherlands over traditional pre-Christmas celebrations that involve a character in "blackface" make-up.



    tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Why Does Your Business Need An Autoresponder?

    Suppose you have a website with 500 visitors a day,... Read More

    Six Tips for Nonprofit E-mail Success

    An opt-in e-newsletter is one of the most effective marketing... Read More

    Taking Email Marketing To The Next Level

    How to use the latest e-messaging strategies to increase profits.Many... Read More

    7 Key Items To Include In Your Email Signature File

    One of the most important and often overlooked methods of... Read More

    How To Set Up an Ezine Encyclopedia

    Do you read all your Ezines? Or do you file... Read More

    Is the IronPort Whitelist Actually An Extortion Tactic?

    It appears that Mr. Gates' prophetic prediction that charging marketers... Read More

    Are You Making These Email Mistakes?

    Every day, I receive at least 300 emails. I will... Read More

    BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

    Email may be fast becoming the preferred means of business... Read More

    How to Start A Money Making Newsletter

    Writing and publishing a successful newsletter is perhaps the most... Read More

    Email Advertising - How Ad Tracking Helped Create a Killer Ad

    I recently undertook an email advertising promotion, using a number... Read More

    Dont Use FFAs To Build Your Newsletter Subscriber

    For those of you who aren't familiar with the term,... Read More

    Lumpy Mail Gets Your Message Through

    When it comes to your gravy, lumps are bad. When... Read More

    Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign

    Before you start an e-mail marketing campaign it is important... Read More

    Protect Yourself from Being Accused of Sending SPAM

    Email is a vital part of doing business online, but... Read More

    7 Great Email Habits for the Beginning Internet Entrepreneur

    If you are just starting out as an Internet entrepreneur... Read More

    Email Marketing Tips for Reaching an International Audience

    Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

    Dont Be Viewed as Rude!

    All too often otherwise nice folks come off as terse... Read More

    How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

    In this article I'm going to talk strictly from a... Read More

    Harnessing the Power of Email Marketing

    Given the inherent problems with traditional marketing techniques, it`s important... Read More

    How To Create Gold With Email Promotions - Part 1

    First make sure that the people you are sending your... Read More

    Personal vs Professional Life Email - Dont Squander Your First Internet Impression

    My first email address was with compuserve.com back when you... Read More

    Raid Your Autoresponder Attic For Content

    Why you need new website content.Finding or creating good content... Read More

    Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center

    Sustainable email sending programs in an inherently hostile environment now... Read More

    4 Time-Saving E-Mail Tips!

    E-Mail is still the most widely used Internet tool available... Read More

    Three Steps To Building A 50K Email List In Less Than 90 Days

    One major asset that every internet or affiliate marketer needs... Read More