Maintain your old Siemens Hipath system

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites.

  • Lack of quick orientation for first-time visitors. What does the site sell? I've had to poke around for several minutes sometimes to understand the focus of a site. Jargon is one culprit. Another is lack of context, like an airline site that sells tickets not giving a single clue on the home page in what countries or even what continent it flies.

  • Explanations that don't explain. What does the product do and not do? Another basic, but it happens often that a site doesn't explain whether their "Turbocharge VT27-Plus" is a one-time download, a subscription, a Web-based service or something else. An alternative payment system's site failed to offer a clear, systematic description of how it works.

  • Missing prices and shipping charges. How much? You shouldn't have to put something into a shopping cart or enter your credit card information to learn how much an item costs, including shipping. Unfortunately, you still find this mistake at sites that have had plenty of time to get their act together.

  • Unreadable text. Say what? Creativity gone haywire seems to be the hallmark of some Web designers. Orange letters on a blue background, olive green on black, light gray on white and blue on blue were combinations that sent me packing, as did lettering too small for over-40 eyes.

  • Inconsistencies. Huh? One site says, "To sign up, click on the Sign Up link at the top of every page." But the site does not have any "Sign Up" link, only "Sign In." Such carelessness wastes the time of earnest shoppers and gets them frustrated and fed up, never to return.

    Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of the errors are extremely easy and inexpensive to fix.

    About The Author

    Marketing guru Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers, from Top Floor Publishing (http://www.yudkin.com/mmakeover.htm) and numerous other books on marketing. She recently began offering Web site reviews for just $40 (http://www.yudkin.com/sitereview.htm).

    marcia@yudkin.com

    In The News:

    Trump threatens 20% tariff on all European cars
    Fri, 22 Jun 2018 15:28:00 +0100
    Donald Trump has threatened a 20% tariff on all European cars if the EU does not remove trade barriers introduced on Friday.

    Final campaign push ahead of historic Turkey election
    Fri, 22 Jun 2018 19:03:00 +0100
    Candidates in Turkey's presidential and parliamentary elections are holding final campaign rallies, 36 hours before Sunday's vote.

    Murdered XXXTentacion was to become a father
    Fri, 22 Jun 2018 15:53:00 +0100
    Murdered rapper XXXTentacion was to become a father, the star's mother has revealed.

    Migrant mum and son split up at US border reunited
    Fri, 22 Jun 2018 12:50:00 +0100
    A mother separated from her son a month ago by Donald Trump's controversial immigration crackdown sobbed as she was reunited with the young boy.

    England support at World Cup 'lowest for 30 years'
    Fri, 22 Jun 2018 17:06:00 +0100
    The number of England supporters at the World Cup could be at its lowest level for 30 years, according to a leading supporters group.



  • tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Intranet - The Benefits Realisation Plan

    The Millennium ExperienceA successful project is one that delivers on-spec... Read More

    Electronic Commerce Tax Jurisdiction and Principles of Permanent Establishment

    The principle of "permanent establishment" is very important for avoidance... Read More

    7 Key Steps To Reduce Refunds and Chargebacks

    One sure-fire way to loosing out big time on your... Read More

    Web advertising e-Marketing Places!

    Overview:What is web advertising?Internet Advertising is popularly known as web... Read More

    What Does It Take to Make Money Online?

    What a loaded question! Let's narrow that down a bit... Read More

    Online Shoppers Say They?ll Buy from Small and Large E-Businesses Alike

    As the holiday shopping season begins in earnest, consumers say... Read More

    Conducting Business through B2B E-marketplaces

    Businesses, which are still sitting on sidelines and not doing... Read More

    Helping Your Visitors: a State of Mind

    What does "helping your visitors" mean exactly?It means writing your... Read More

    Do Your Online Brokerage Business With Zero Down

    If you have little or no capital but you want... Read More

    E-Commerce Is Back On The Fast Track

    How much holiday shopping did you do on-line this year?... Read More

    E-Gold

    E-gold is a digital currency, used extensively on the Internet... Read More

    The Top 10 E-Commerce Ways to Follow up with Clients - Part 1

    Did you know that 80% of all sales are made... Read More

    Are You Making These E-Commerce Excuses? (part 1)

    A year ago, I had big plans to re-vamp my... Read More

    Old Habits Die Hard in the Third Age Years

    I spent a lifetime in retailing and I'm still at... Read More

    Why Suppliers Should Use B2B Exchanges

    Business to business e-commerce is on the rise! Worldwide B2B... Read More

    Ecommerce - Boost Your Business ROI

    Did you know that over 90% of all online orders... Read More

    Getting Started in ECommerce - Part One

    In 2004, Enquiro.com conducted a study of the search behaviors... Read More

    The Ecommerce Business Plan

    Simply put, business plans can make or break your business.... Read More

    Ecommerce Comes from Customer Satisfaction

    Online shopping is convenient, but many companies whose web sites... Read More

    How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part Three

    The first article of this series discussed page views per... Read More

    Say Something Worth Talking About

    I recently published a short e-book called 'One Thing I... Read More

    Outsourcing Your Ecommerce Order Fulfillment

    When your eCommerce business grows to the point where you... Read More

    Merchant Accounts: What They Can Do For You

    Congratulations! You created an impulse in a customer to buy... Read More

    10 Second Internet Person, sound familiar?

    Some people do not understand the Internet idea of online... Read More

    Your Affiliate Web Site Is Built ? Now What?

    When I first got my web site built, I thought... Read More