Maintain your old Siemens Hipath system

The Five Most Commonly Encountered, Off-putting E-commerce Errors

While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites.

  • Lack of quick orientation for first-time visitors. What does the site sell? I've had to poke around for several minutes sometimes to understand the focus of a site. Jargon is one culprit. Another is lack of context, like an airline site that sells tickets not giving a single clue on the home page in what countries or even what continent it flies.

  • Explanations that don't explain. What does the product do and not do? Another basic, but it happens often that a site doesn't explain whether their "Turbocharge VT27-Plus" is a one-time download, a subscription, a Web-based service or something else. An alternative payment system's site failed to offer a clear, systematic description of how it works.

  • Missing prices and shipping charges. How much? You shouldn't have to put something into a shopping cart or enter your credit card information to learn how much an item costs, including shipping. Unfortunately, you still find this mistake at sites that have had plenty of time to get their act together.

  • Unreadable text. Say what? Creativity gone haywire seems to be the hallmark of some Web designers. Orange letters on a blue background, olive green on black, light gray on white and blue on blue were combinations that sent me packing, as did lettering too small for over-40 eyes.

  • Inconsistencies. Huh? One site says, "To sign up, click on the Sign Up link at the top of every page." But the site does not have any "Sign Up" link, only "Sign In." Such carelessness wastes the time of earnest shoppers and gets them frustrated and fed up, never to return.

    Blunders are equally rampant at well-funded corporate sites and those from home-based businesses. The good news is that many of the errors are extremely easy and inexpensive to fix.

    About The Author

    Marketing guru Marcia Yudkin is the author of Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers, from Top Floor Publishing (http://www.yudkin.com/mmakeover.htm) and numerous other books on marketing. She recently began offering Web site reviews for just $40 (http://www.yudkin.com/sitereview.htm).

    marcia@yudkin.com

    In The News:

    Foreign Secretary to call for more sanctions on Russia
    Mon, 20 Aug 2018 22:42:00 +0100
    Jeremy Hunt will use his first speech as Foreign Secretary to call for further sanctions on Russia in response to the Salisbury novichok poisonings.

    At least 14 dead after raids on Rio drug gangs
    Mon, 20 Aug 2018 15:30:00 +0100
    At least 14 people have died after Brazil's military swooped on drug gangs in Rio de Janeiro.

    'Terrorist' shot dead at Barcelona police station
    Mon, 20 Aug 2018 11:49:00 +0100
    A suspected terrorist has been shot dead after attempting to attack officers with a large knife at a police station in Barcelona.

    Elderly South Koreans reunite with relatives in North
    Mon, 20 Aug 2018 02:15:00 +0100
    Dozens of elderly South Koreans have travelled to the border with the North to reunite with relatives they were separated from during the Korean War.

    Chelsea Clinton: I definitely may run for office
    Mon, 20 Aug 2018 15:27:00 +0100
    Chelsea Clinton has said she has not ruled out running for office in the future - although she is not interested in getting into politics for now.



  • tikatoshop.it

    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    6 Steps to Attracting Black Customers Online

    by Jamila White, "The E-Commerce Diva"In the rush to keep... Read More

    Say Something Worth Talking About

    I recently published a short e-book called 'One Thing I... Read More

    Getting Started in ECommerce - Part One

    In 2004, Enquiro.com conducted a study of the search behaviors... Read More

    Grow your Business with Emarketplace - Part III

    Increase Company ProductivityAfter years of hard work, finally your business... Read More

    How To Stay Cutting Edge In Online Business

    Let's face it, there's just way too much information out... Read More

    Drop-Shipping ? A Great Way of Making Money Online

    Using the Internet to sell products and services to ever... Read More

    How Do You Make Money Online?

    If you learn how other people make money online, I... Read More

    A Beginners Guide To Setting Up A Successful Online Store

    A beginner's guide to setting up a successful online store... Read More

    What Does It Take to Make Money Online?

    What a loaded question! Let's narrow that down a bit... Read More

    Shopping Carts For The Faint Of Heart

    The chief criteria for judging an ecommerce shopping cart are... Read More

    Why Our Site Was Removed From The ODP

    Our website, Best Of The Home, has been listed in... Read More

    Cost Effective Ecommerce Solutions

    Ecommerce use to be about spending thousands of dollars on... Read More

    How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

    The problem with most e-commerce marketing strategy today is that... Read More

    Helping Your Visitors: a State of Mind

    What does "helping your visitors" mean exactly?It means writing your... Read More

    Choosing an Ecommerce Shopping Cart

    Choosing an online shopping cart is a big decision. Unlike... Read More

    The Webmasters Assistant

    There are many tools available to a webmaster to analyse... Read More

    Select a Niche Market for Ecommerce

    Choosing a carefully pinpointed niche market should be one of... Read More

    How To Sell Your Products Online?

    E-commerce is gaining pace! Research firm eMarketer predicts that 2003... Read More

    Electronic Commerce and WTO

    The Internet may not be useful for all businesses, nor... Read More

    Government Buying and Selling on the Internet

    Global Insight, a leading economic and financial forecasting company, (formerly... Read More

    Prompt Delivery Rules ? Internet Product Sales

    The Internet is the fastest growing source of mail order... Read More

    How to Boost Conversion Rates, While Lowering Merchant Account Fees!

    Using an Address Verification System (AVS) when processing your online... Read More

    Accepting Credit Cards For Your Online Business

    Did you know that one of the best ways to... Read More

    Merchant Account Insider Secrets - Accept Credit Cards Online

    The process of learning how to accept payments on the... Read More

    The Top 10 E-Commerce Ways to Follow up with Clients - Part 2

    Did you know that 80% of all sales are made... Read More