Maintain your old Siemens Hipath system

Stakeholder Analysis and Stakeholder Management

What is a Stakeholder?

Try "define: Stakeholder" in Google and you will be surprised by the huge differences in the way this simple word is defined. It perhaps proves - in a way - just how confused people get about Stakeholder Management and how inconsistent the different approaches to it can be!

My simple definition is "anyone affected by a decision and interested in its outcome". This can include individuals or groups, both inside and outside your organisation.

Stakeholder Analysis

The first step in Stakeholder Analysis is to assess the Influence and Importance (two different things!) of each individual Stakeholder or Stakeholder group.

Influence is defined as the extent to which a stakeholder is able to act on project operations and therefore affect project outcomes. Influence is a measure of the power of the stakeholder. Factors likely to lead to higher influence include the extent of control over the project funding and the extent to which the stakeholder informs decision-making around investments in technology and business change.

Importance is defined as the extent to which a stakeholder's problems, needs and interests are affected by project operations or desired outcomes. If 'important' stakeholders are not assisted effectively then the project cannot be deemed a 'success'.

Where Stakeholders are both important and influential, then they are primary stakeholders and must by fully engaged in the governance and steering of the project, if it is to succeed. Where Stakeholders are either important or influential, then they are secondary stakeholders and need to be actively managed during the project.

The second step in Stakeholder Analysis is to understand the current position of each Stakeholder with respect to the project objectives and expected outcomes. For this purpose, a series of Stakeholder Interviews and Surveys should be undertaken, to understand the degree of engagement and the degree of commitment.

Engagement is a measure of how well the Stakeholder understands the challenges the project seeks to tackle and the strategy, plans and outcomes. A low engagement score signals a lack of understanding.

Commitment is a measure of how supportive the stakeholder is. A low score signals hostility, whilst a high score signals strong support.

Ideally, of course, any project wants engaged, informed stakeholders who actively support the project objectives and outcomes. An ill-informed supporter can be just as dangerous as a well-informed objector!

Stakeholder Management

There are many different suugested approaches for Stakeholder Management. In the chapter on influencing (stakeholders) in my (free to access) Intranet Portal Guide, I offer a simple, tried and tested, four-way approach:

1) Partner
Primary stakeholders (with high influence and importance to project success) are likely to provide the project 'coalition of support' in planning and implementation. As such, you should partner them to increase their engagement and commitment (revising and tailoring project strategy, objectives and outcomes if necessary to win their support).

2) Consult
Secondary stakeholders with higher influence but lower importance need to be 'kept on board'. You should consult with them to actively seek their opinions and input for key decisions (and not only those which may affect them directly). It is unlikely you would alter your strategy as a result of such consultation, but you might well alter your tactics (e.g. the who, when or where of project plans) to maintain higher levels of commitment.

3) Inform
Secondary stakeholders with lower influence but higher importance need to be kept informed of decisions taken that may affect them directly. It is unlikely that they would play an active role in making those decisions. However, were they to highlight a particular issue with a decision, it is likely serious consideration would be given to refining the decision made.

4) Control
Control is appropriate where a stakeholder isn't important or influential and they need help only to respect any decisions taken. Objections to or issues raised are unlikely to be given serious consideration (as they would otherwise divert valuable management attention and resources).


Stakeholders are key to successful Project Delivery in the modern organisation. Both Stakeholder Analysis and Stakeholder Management are vital tools and should be used iteratively throughout a project to keep everyone on the same page. Be aware that different approaches are appropriate for different Stakeholder types. You can't keep all the people happy all the time. Check out my guide for more hints, tips and tools.

About the author:

David Viney ( is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at or the Intranet Watch Blog at

In The News:

Swerving van 'deliberately' hit people - witnesses
Mon, 23 Apr 2018 18:55:00 +0100
A van which hit pedestrians in Toronto swerved across four lanes to hit passers-by "deliberately", witnesses have told Sky News.

'Kill me': Van attack suspect shouts to police
Mon, 23 Apr 2018 22:26:00 +0100
This video shows the moment police confronted and arrested a man suspected of driving into pedestrians in Toronto.

'Naked' gunman: Suspect arrested after shootings
Mon, 23 Apr 2018 19:31:00 +0100
A man suspected of shooting four people dead in a Nashville restaurant has been arrested, police have said.

Inventor accused of sub murder 'could kill again'
Mon, 23 Apr 2018 16:51:00 +0100
A Danish inventor accused of murdering a Swedish journalist on board his submarine planned to "torture and murder her with great pleasure", a court has heard.

N Korea bus 'falls off bridge' killing 32 tourists
Mon, 23 Apr 2018 12:40:00 +0100
At least 32 Chinese tourists have died after a bus crash in North Korea, officials in Beijing have said.

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

What Does It Take to Make Money Online?

What a loaded question! Let's narrow that down a bit... Read More

Top 5 Dot Com Myths Debunked

Most people who get into business know what's involved. They... Read More

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates... Read More

The Clickbank Crash of 2003: Lessons Learned

I had a rude awakening recently. I checked the days... Read More

Using Credit Cards Securely Online

Nowadays, shopping online is a very common thing. Making your... Read More

Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But... Read More

10 Compelling Benefits of Having A 3rd Party Merchant Account

If you have been wrestling with the idea of applying... Read More

E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?E-marketplace is a business to business... Read More

Online Payments Make It Easy For Your Customers To Buy

In the last column we discussed the process of credit... Read More

10 Tips To Build, Manage And Profit From An E-Commerce Website

Just because you've built your e-commerce website doesn't mean the... Read More

Saving Money On Your E-commerce Site

After building and transferring many e-commerce sites it still amazes... Read More

Shop: Is Shopping Online Secure?

Is shopping online becoming popular and safe enough for you... Read More

E-Currency Exchange: The First Bonanza of the 21st Century?

The 21st century has introduced the world to a new... Read More

Online Customer Service - The Cornerstone of a Successful Online Business

Online customer service is still one of the most frequently... Read More

Eleven Things You Must Know About A Drop Shipping Directory And Its Company

1. Balance - You want to find a directory rich... Read More

The Origins of E-Commerce

What is the Internet?In order to provide a discussion on... Read More

Intranet Project Names - Some Ideas

"What's in a name? That which we call a rose... Read More

Dont Get Ripped Off Getting A Merchant Account

Far too many people get ripped off when setting up... Read More

How to Gain Your Visitors Trust

If you are serious about selling on the world wide... Read More

What You Must Know About Selling Online to Europe

The European market is a multi-billion $ sector which you... Read More

How Merchant Accounts Can Save You Money

We all know that accepting credit cards is the key... Read More

Shopping from Your Cell Phone with Froogle Wireless

Many surfers already know about Froogle, Google's shopping portal that... Read More

Rules for Achieving Online Success

The Internet brought a great deal of benefits to our... Read More

Top Ten Qualities to Look for in an Online Pharmacy

As you may have noted, there are thousands or even... Read More

Are You Making These E-Commerce Excuses? (part 1)

A year ago, I had big plans to re-vamp my... Read More