Maintain your old Siemens Hipath system

Clients... and 38 ways to communicate with them

As Alan Weiss (guru to the savvy consultant) says:

"It is actually difficult to contact clients too much. It is easy to fail to contact them frequently enough. If there is anyone anywhere who has ever sent you a check for your services and with whom you haven't communicated in the past 6 months, then you will never reach your growth potential. The secret is simple: Establish an ongoing dialogue with clients. In the worst case, a monologue will do."

You don't get business you don't ask for. You don't get remembered if you don't keep in your clients' minds.

But how can you keep your name on the tip of their tongues?

Here's 38 ways:

Print:

Letters; brochures; newsletters; article reprints; job aids and checklists; posters and sayings; cartoons; testimonials and examples of completed assignments.

Phone

Calls to 'stay in touch'; a 1800 (or 800 in USA) number and hot-line help to encourage use; information relayed on meetings or events of interest; reminders of long-term follow-up responsibilities and dates; introductions to third parties (that is, customers for your client).

Events

Interviews with the client for industry journals; attendance at industry and professional meetings that the client attends; hosting periodic conferences on topics of interest; acting as an intermediary with other clients for mutual learning.

Internet

Web page updates and additions; 'password' website reserved for clients; regular email contact; branding in your email signature file; email with ideas and suggestions; references and/or hyperlinks to relevant sites; a chat room on your website; an extranet

Personal

Visits to the client without any particular agenda; entertaining key clients; sending holiday cards or gifts (as permitted); participating in mutual charity events and fund-raisers; seeking out common community and social events; sending "I'll be in the area" cards.

Other

Co-authoring articles with the client; sending fax messages and information; advertising in industry publications the client reads; exhibiting at trade shows that key clients will attend; asking the client to help you as a critiquer, advisor, editor, etc.; inviting the client to be on your advisory board; breakfast or lunch meetings you sponsor on relevant topics.

Obviously, not all of these methods will lend themselves to your own business. But I am amazed and ashamed that there are so many more ways I can be keeping in contact with my clients than I currently am.

What might be useful is to compile a Communications Strategy for each of your clients, utilising a checklist of the most appropriate of these methods for each individual client.

When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Traini ng.com you can find the secrets to communication success.

In The News:

Bodies of Ukrainian victims of Iran plane crash return home
Sun, 19 Jan 2020 10:52:00 +0000
The bodies of 11 Ukrainians who died in a plane crash have been repatriated as Iran denies it has sent back the black boxes.

UK-Russia relations still strained after Salisbury attack, PM tells Putin
Sun, 19 Jan 2020 16:48:00 +0000
The UK has not forgiven Moscow for the Salisbury novichok poisoning attack, Boris Johnson has told Vladimir Putin.

World leaders gather in bid to resolve escalating Libya civil war
Sun, 19 Jan 2020 00:42:00 +0000
Boris Johnson has joined other world leaders - including Russia's Vladimir Putin - at a summit in Berlin aimed at trying to resolve an escalating civil war in Libya.

SpaceX blows up rocket to test astronaut escape system
Sun, 19 Jan 2020 15:39:00 +0000
SpaceX has blown up a rocket to test an astronaut escape system as part of the company's final trial before it can fly manned missions. 

Conor McGregor beats Donald Cerrone in just 40 seconds
Sun, 19 Jan 2020 07:28:00 +0000
Conor McGregor has marked his return to mixed martial arts with a definitive UFC victory, beating Donald Cerrone in just 40 seconds.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Putting The Serve Back Into Customer Service

Good service is easy to spot and hard-to-find. Mediocre service... Read More

Do You Want More Profits? - Follow The Golden Rules Of Providing Good Customer Service

Last night I was at my computer and a Skype... Read More

The 7 Principles of Business Integrity

If you have integrity, nothing else matters. If you don't... Read More

And The Difference is... Attitude

I returned a rental car at an airport yesterday. As... Read More

Communicating Value

Abstract: People buy for their reasons, not yours. This article... Read More

Listen to Suggestions

If you are up to your ears in a stressful... Read More

Empowering Customer Service Vital

It never fails to amaze me how many companies have... Read More

Top Ten Strategies for Delivering 5-Star Customer Service

Customer satisfaction is valuable, but customer loyalty is priceless. In... Read More

If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor!

First of all let's look at what customer service is... Read More

Are You A Coward? I Was

Over the last month, I have come to hate emails... Read More

Courting Customers - From First Date to Marriage

Landing a new client is like courting a potential spouse.... Read More

Say It With Humor

When you own a business, you may find yourself in... Read More

Reducing Customer Resistance to Your Product or Service

Resistance has to do with putting up blocks that prevent... Read More

Customer Satisfaction Is Your Business

Regardless of what business you are in - you are... Read More

Accountability

The Call Center world is an intense pressure-driven environment continually... Read More

Post Office, Incredible Lady Postmaster

There are two Post Offices that I routinely visit. One... Read More

Becoming A Solution To Your Customers Problems

Those of us in home based and small businesses are... Read More

We Got It Wrong: Never Under Promise & Over Deliver

You know how it is, you believe something for so... Read More

What Every Employee Should Know About How to Prevent Customer Service Conflicts

There are five techniques that have been proven to be... Read More

Marketing as a Spiritual Practice

"Marketing as a spiritual practice." It sounds contradictory ? how... Read More

Importance of Good Customer Support in Online Computer Peripherals Shops

Looking for hi-fi computer peripherals? Finding it tough to decide... Read More

Renewing Customer Loyalty

Every business loses customers, but not many do much about... Read More

Finding Out Why a Potential Customer is Calling On You

Our challenge as the business owner/sales person answering the telephone,... Read More

Sales Marketing: 10 High Impact Ways To Improve Your Customer Service

If you want to last a long time in business... Read More

Turning Customer Mistakes Into Raving Fans

When you make a mistake with a customer, should you... Read More