Maintain your old Siemens Hipath system

Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway?

It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatically whether your copy is geared toward online or offline promotions.

HEADLINES

Headlines have always been and will always be the most important section in any copy. They are the first thing to get read and have the greatest impact on whether any of the other copy gets read. Those stories you've seen floating around the Internet about marketers who have made minute changes to a headline and tripled their conversion rates are true. It happens all the time. In fact, it's happened to me.

Headlines and sub-headlines can guide your visitors to read deeper into your copy. If you set up a structure of progressive headlines (http://www.marketingwords.com/articles/articles_progressheadlines.html), you'll have a better shot getting your point across. Pay a lot of attention to your headline. It's the powerhouse of your copy.

CAPTIONS

Captions started with newspaper journalists. When they would run a picture with a story, they would add a few words underneath to explain what or who the picture was of. People got into the habit of looking for the captions in order to relate the importance of the image with the information they were receiving. This still holds true. Captions in advertising pieces are highly read. Don't waste the space!

FIRST SENTENCES

When you scan something -- an article, a book, a newspaper, a magazine, a website -- what do you read? Almost everyone reads the first sentence of each paragraph. These sentences are vitally important in order to get your potential customers interested enough to keep reading. If you create exceptional first sentences, one of two things will happen. One: The prospect will be more likely to continue reading the copy. Two: The first sentences in each paragraph will be enough to convince him/her to buy.

FIRST IN BULLETED LIST

Just as with the first sentence in each paragraph, people also almost always read the first entry in a bulleted list. If it hits home, they might keep reading. But, knowing that you have their attention for at least one second, always make sure your first bullet point is extremely powerful and enticing.

PS's

Writing a direct mail or Web sales letter? The PS is another hot spot. Take advantage of this real estate. Repeat offers, remind readers of bonuses, reinforce guarantees or recap limited-time offers. This section is the final pitch before your reader either acts or trashes your copy so make it count.

Have you noticed something about these five sections? Why do you think they are virtually guaranteed to get read in any piece of copy? They are unusual. They are limited. They stand out. They are eye-catching.

You only have a limited number of headlines and sub-heads in copy. They are almost always offset by bolding or underlining so they easily catch the eye of the reader. Captions only appear when there are images. They do not appear all throughout the copy. First sentences are also rare. Only one sentence in each paragraph can be the first one. This tells the reader to keep going or jump to another section that might be of more interest. First entries in bulleted lists are unusually formatted and catch the eye of the reader. PS's? There's only one, and since it's the last thing on the page, most often, it stands out too.

These rare elements give you five guaranteed shots at building curiosity, promoting benefits, generating interest and closing sales. If you haven't done it before, now is the time to review your copy to be sure you're making the most out of these opportunities.

© 2005 http://www.copywritingcourse.com

Karon Thackston is a veteran copywriting pro who specializes in SEO copy. Learn how to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Get more tips on incorporating keyphrases into your copy with Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.

In The News:

Bodies of Ukrainian victims of Iran plane crash return home
Sun, 19 Jan 2020 10:52:00 +0000
The bodies of 11 Ukrainians who died in a plane crash have been repatriated as Iran denies it has sent back the black boxes.

UK-Russia relations still strained after Salisbury attack, PM tells Putin
Sun, 19 Jan 2020 16:48:00 +0000
The UK has not forgiven Moscow for the Salisbury novichok poisoning attack, Boris Johnson has told Vladimir Putin.

World leaders gather in bid to resolve escalating Libya civil war
Sun, 19 Jan 2020 00:42:00 +0000
Boris Johnson has joined other world leaders - including Russia's Vladimir Putin - at a summit in Berlin aimed at trying to resolve an escalating civil war in Libya.

SpaceX blows up rocket to test astronaut escape system
Sun, 19 Jan 2020 15:39:00 +0000
SpaceX has blown up a rocket to test an astronaut escape system as part of the company's final trial before it can fly manned missions. 

Conor McGregor beats Donald Cerrone in just 40 seconds
Sun, 19 Jan 2020 07:28:00 +0000
Conor McGregor has marked his return to mixed martial arts with a definitive UFC victory, beating Donald Cerrone in just 40 seconds.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

Top 7 Things To Do Before You Hire A Copywriter

Now that you've decided to hire a copywriter, how do... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long,... Read More

How You Can Find Freelance Children?s Writing Positions That Will Last

Freelance children's writing positions are always advertised. Rather, the schooling... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing... Read More

Fundraising Letters: Where To Find Creative Ideas For Your Appeals

How do you make your fundraising letters creative and fresh... Read More

3 Copywriting Tips - How To Edit For Mass Appeal!

Web copy that's intended to sell or generate leads needs... Read More

Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King'... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

Headlines attract attention. Headlines generate interest. The time spent writing... Read More

Touching the Prospect?s Emotions in Your Sales Letter

Your prospect has emotions? and you MUST touch these emotions... Read More

Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket

Perhaps the most important benefit in the material that follows... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over... Read More

Writing Benefit-Driven Web Copy ? 4 Steps to More Sales

You've identified the benefits you offer your customers, but how... Read More

Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!

I've seen this ongoing debate debate jump up again recently... Read More