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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Trump accused of 'God complex' over 'chosen one' remarks
Wed, 21 Aug 2019 22:09:00 +0100
Donald Trump has exposed himself to accusations of a messiah complex after self-referencing as "the King of Israel", "the second coming of God" and "the chosen one" in the space of a few hours.

Spain issues international alert after huge listeria outbreak
Wed, 21 Aug 2019 17:18:00 +0100
Spain has issued an international alert after the number affected by the country's biggest ever listeria outbreak rose to 150.

Putin warns US over missile test: 'We will react accordingly'
Wed, 21 Aug 2019 21:29:00 +0100
Russia's Vladimir Putin has said America's latest missile test has raised new threats and will warrant a response from Moscow.

New Zealand speaker feeds colleague's baby during debate
Thu, 22 Aug 2019 03:42:00 +0100
New Zealand's parliamentary speaker has been praised on social media for cradling a lawmaker's baby as he presided over a debate.

Seized Beijing skyscraper snapped up for £605m in auction
Thu, 22 Aug 2019 00:55:00 +0100
A Beijing skyscraper confiscated from a fugitive Chinese billionaire has been sold in an online auction for 5.18 billion yuan (£605m).

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How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available?... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

Professional Writing: Six Great Reasons to Hire a Writer

Most people can write. Some can even write well. But... Read More

Can You Become a Freelance Copywriter in Los Angeles?

Is it out there? The chance to be a freelance... Read More

Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

Does Your Copy Look Fake To the Search Engines?

From the early days of search engine optimization, keywords and... Read More

How to Write Carrot-Wielding Copy!

A significant reason behind websites that fail is the lack... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More

A Writers Secrets

Every person has secrets that only he or she knows,... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so,... Read More

Writing for People and Search Engines

Writing for the search engines is much different than writing... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

10 Tips for Writing Effective Web Copy

On the Internet programmers and designers rule, not the writer.... Read More

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that... Read More