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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Thousands evacuated as wildfires spread across Table Mountain in Cape Town
Mon, 19 Apr 2021 09:56:00 +0100
Thousands of people are being evacuated from Table Mountain in Cape Town where winds are continuing to fan forest fires towards neighbourhoods.

Families reunite as travel bubble between Australia and New Zealand opens
Mon, 19 Apr 2021 07:32:00 +0100
Families and friends have been able to reunite after a long-anticipated travel bubble between Australia and New Zealand opened.

New Delhi enters lockdown as hospitals run short of beds and oxygen amid India's COVID surge
Mon, 19 Apr 2021 14:00:00 +0100
New Delhi is entering a week-long lockdown to prevent the collapse of the capital's health system amid India's nationwide surge in coronavirus cases.

Why Honduras has become one of the world's most dangerous places for land rights activists
Sun, 18 Apr 2021 11:57:00 +0100
Honduras has become one of the world's most dangerous places for environmental land rights activists after a series of murders in the Central American country over the past two years.

Two men killed as Tesla without anyone in the driver's seat crashes into tree and catches fire
Mon, 19 Apr 2021 04:06:00 +0100
Two men have been killed after a Tesla crashed into a tree and burst into flames, and officials have said no one was in the driver's seat.

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