If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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When you are beginning to write, you gather as much... Read More
Every week I receive a couple of emails from people... Read More
You can turn your $200 fee to write a press... Read More
Web marketers: have you figured out that article marketing is... Read More
I went to Google and entered a couple of different... Read More
Most of us have seen a heckler at a baseball... Read More
So, you have something you want to sell. It may... Read More
Did you ever wish you could afford to hire one... Read More
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Anglers in Maine catch trout using dry flies with barbless... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
The difference between good copy and great copy is the... Read More
Did you know that jobs writing about food are available?... Read More
The huge demand for writers online is really for ghostwriters.... Read More
When writing direct response copy, there are a few things... Read More
I have read thousands of ad copies online and offline... Read More
In the world of web copywriters, many will try, but... Read More
1) Don't just hire a good designer. Hire someone who... Read More
One of the best marketing tools available to your internet... Read More
Think about how much you read about and spend on... Read More
We all know words are powerful. Whether written or spoken,... Read More
One statistic shows that over 80% of all buying decisions... Read More
New to tech-writing, or thinking about starting? The key to... Read More
As a professional contractor who wears many hats, you owe... Read More
You can turn your $200 fee to write a press... Read More
In its most basic form, copywriting is, among other things,... Read More
Several years ago, when I was working for an agency,... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
When you receive a sales letter with typos or grammar... Read More
Most people can write. Some can even write well. But... Read More
Professional copywriters are well-familiar with what's commonly referred to as... Read More
A letter or postcard allows you to "talk" one-on-one to... Read More
It's arguably the most important word in the copywriter's arsenal.... Read More
A significant reason behind websites that fail is the lack... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Most people would love to make a living from freelance... Read More
Unless you know the secret motivational secrets that make people... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Say the word "emotion" to a man, and he'll immediately... Read More
The field of proofreading is not as easy to get... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
When you sit down to write a sales letter to... Read More
Your definition may differ, but I define a lapsed donor... Read More
An interesting debate is currently raging among copywriters, web designers... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
We all know words are powerful. Whether written or spoken,... Read More
When it comes to search engine optimization, copywriting plays a... Read More
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