If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
|
|||||
|
|
|
|||
Have you ever wondered how your copy sounds to your... Read More
Did you know that your writing can have a huge... Read More
When it comes to search engine optimization, copywriting plays a... Read More
Web marketers: have you figured out that article marketing is... Read More
If your ad is not generating a lot of sales,... Read More
If you write for a living, you deal with deadlines.... Read More
The huge demand for writers online is really for ghostwriters.... Read More
In a crowded market, clients will be seeking personality as... Read More
Most of us spend our days persuading others to buy... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Knowing how to write, and write well, is a skill... Read More
Ever wish for your own copywriting business?Ever wish you could... Read More
Anglers in Maine catch trout using dry flies with barbless... Read More
Quality is what you need. What you don't have is... Read More
As websites and electronic commerce are becoming more and more... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Writing a killer headline for your copy is simple! You... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Do you have the training and skills needed for copywriting?Are... Read More
I have read thousands of ad copies online and offline... Read More
Here's a critically important copywriting technique I use when writing... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
So, you have something you want to sell. It may... Read More
Your initial freelance writing assignments are the best way to... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
Not everyone is a writer. Good copy writing is a... Read More
Writing headlines for your ads is the most important part... Read More
Writing for the search engines is much different than writing... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
It's a common approach to writing copy. You begin by... Read More
Imagine a bland, colorless existence. Where food had no taste,... Read More
Get a Good Start for Sales SuccessThe headline to a... Read More
If you find that your progress is blocked by a... Read More
One of the keys to writing good marketing copy is... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
Effective headlines make all the difference in whether your prospect... Read More
Web marketers: have you figured out that article marketing is... Read More
Today I am having a rant inside of my own... Read More
As a freelance copywriter in New York, your work is... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
My wife and I recently bought a house.It's currently being... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
Network marketing is an art as much as it is... Read More
Unless you know the secret motivational secrets that make people... Read More
Did you ever wish you could afford to hire one... Read More
"Shallow men believe in luck. Strong men believe in cause... Read More
|
|