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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

UK arms sales to Saudi Arabia rise by two thirds
Thu, 18 Oct 2018 11:25:00 +0100
UK military sales to Saudi Arabia increased by two thirds in 2017 from 2016 - an increase of more than £450m, Sky News can reveal.

Alleged member of Khashoggi 'hit squad' seen at consulate
Thu, 18 Oct 2018 12:24:00 +0100
An alleged member of a hit squad was seen entering the building where journalist Jamal Khashoggi vanished hours before his disappearance.

UK and US pull out of Saudi summit over missing journalist
Thu, 18 Oct 2018 13:01:00 +0100
Dr Liam Fox has pulled out of a conference in Saudi Arabia, following the disappearance and alleged murder of dissident journalist Jamal Khashoggi.

Putin: Russia would use nuclear arms if under attack
Thu, 18 Oct 2018 15:01:00 +0100
Russia would use its nuclear weapons in response to an incoming missile attack, Vladimir Putin has said.

Trump threatens to send army to US-Mexico border
Thu, 18 Oct 2018 13:59:00 +0100
Donald Trump has threatened to deploy soldiers to the border with Mexico and close it off to stop the "large caravans" of migrants from Central America coming to the US.

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Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

Copywriting FAQs

One of the biggest challenges a copywriter faces is to... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips... Read More

How You Can Proofread Your Own Work

Putting out a high quality product is a given these... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Why Your Advertising Copy is not the Most Important Part of Your Ad

If you own a shop in the middle of the... Read More

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but... Read More

Common Mistakes That Can Kill Your Web Copy

Sometimes learning what not to do is as important as... Read More

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken,... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Discover Your Creativity

You have a choice. Do you want to be constructive... Read More

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has... Read More

Killer Ad Copy

Not everyone is a writer. Good copy writing is a... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

Freelance Business Writers - How To Get The Best From Your Writer

At times, it can be frustrating to find freelance business... Read More

Prevent Procrastination With Positive Pressure

My wife and I recently bought a house.It's currently being... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper.... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader?... Read More

7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas

I recently sponsored and attended Joel Christopher and... Read More

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More