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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

HK politicians dragged out of parliament after activist attacked
Thu, 17 Oct 2019 11:15:00 +0100
Pro-democracy politicians in Hong Kong were dragged out of parliament for heckling leader Carrie Lam as they demanded an inquiry into a vicious attack on a prominent human rights activist.

Cars set alight as protests erupt in Barcelona
Wed, 16 Oct 2019 21:26:00 +0100
Protesters in Barcelona have set fire to several cars during violent clashes with police.

Boxer, 27, dies after knockout during fight
Thu, 17 Oct 2019 01:21:00 +0100
Boxer Patrick Day has died four days after being knocked out in his fight against Charles Conwell.

Parents get surprise in delivery room as they welcome twin girls
Thu, 17 Oct 2019 08:40:00 +0100
A pair of identical twin girls were welcomed into the world - by a pair of identical twin nurses.

Trump told Erdogan in letter: 'Don't be a tough guy. Don't be a fool!'
Wed, 16 Oct 2019 21:38:00 +0100
Donald Trump warned Turkey's president "don't be a tough guy" in a letter urging him to halt a military offensive in northeast Syria.

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A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your... Read More

Web Writing - Dont Lose Your Visitors Attention!

Did you know that your writing can have a huge... Read More

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a... Read More

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Web marketers: have you figured out that article marketing is... Read More

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful

If your ad is not generating a lot of sales,... Read More

When Panic Attacks Writers

If you write for a living, you deal with deadlines.... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy... Read More

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You... Read More

How Writing Radio Can Help You Become a Better Writer

Knowing how to write, and write well, is a skill... Read More

Accelerate Your Freelance Copywriting Master Business Plan!

Ever wish for your own copywriting business?Ever wish you could... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster... Read More

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You... Read More

?Super Adjectives? Boost the Power of Your Copy

Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are... Read More

42 Deadly Ad Copy Sins That Ive Made

I have read thousands of ad copies online and offline... Read More

Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

Sticky Homepage Copy in 30 Seconds

Yes indeed, that's all you've got, 30 seconds to make... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More