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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Trump is a 'clown', says Iran's supreme leader in rare public address
Fri, 17 Jan 2020 09:00:00 +0000
Iran's Supreme Leader Ayatollah Ali Khamenei has said European nations including the UK "cannot be trusted" but Tehran is not against negotiating with anyone - except the US.

Will pressure on Iran spark more aggression or pull it back to talks?
Fri, 17 Jan 2020 17:58:00 +0000
In the complex and opaque politics of Iran, this week's Friday prayers in the capital Tehran was one of those moments which provides clues on the country's strength, its direction and the confidence of its leadership.

Stolen painting found inside wall confirmed as Klimt original
Fri, 17 Jan 2020 21:57:00 +0000
One of the art world's biggest mysteries has been solved after a stolen painting found inside an Italian gallery's walls has been confirmed as Gustav Klimt's Portrait Of A Lady.

Ukraine president rejects resignation of PM caught on tape criticising him
Fri, 17 Jan 2020 15:09:00 +0000
Ukraine's prime minister offered to resign after an audio recording suggested he had criticised the president - but his offer was rejected.

Magaluf cracks down on pub crawls with new booze law
Fri, 17 Jan 2020 16:35:00 +0000
Party-goers and bars in three of Spain's top tourist hotspots could face fines of up to £510,000 after authorities introduced new laws to crack down on binge-drinking.

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