Maintain your old Siemens Hipath system

How Coaches Find Clients Online

At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. "I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today."

Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly's mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn't take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this?

- She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise.

- She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently - she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results.

- She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised.

So how can your business benefit from knowing about Kelly's marketing techniques? Over to you - let's take action:

- Learn about online customers and how they behave. It takes a few marketing techniques to turn a random web surfer into a raving customer. This week's lesson at MarketingSalad.com is all about turning your web site visitors into customers. Join us at MarketingSalad.com for immediate access to the lesson, as well as additional discussion on getting more online customers.

- Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results.

- Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others.

Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newslette r.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com

In The News:

IS 'decimated' and down to last mile of territory - Pence
Sat, 16 Feb 2019 10:50:00 +0000
The Islamic State caliphate has been "decimated" and the last mile of IS-controlled territory in Syria is being captured by American-backed forces, says US vice president Mike Pence.

'I don't trust anyone': The British women who married IS jihadis
Fri, 15 Feb 2019 17:28:00 +0000
Reema Iqbal is talking to us from behind the plastic sheeting which marks the tented area which is now her home in Roj camp in northeast Syria.

Militants using civilians as shields delay capture of final IS enclave
Fri, 15 Feb 2019 16:14:00 +0000
Hundreds of civilians still living in Islamic State's final enclave have emerged and are being used as human shields - forcing US-backed troops to delay capturing the village.

Nigeria postpones presidential election at last minute
Sat, 16 Feb 2019 03:16:00 +0000
Nigeria's presidential election has been postponed just hours before polls were due to open.

'We're waiting for you': Sala's body flown home as town prepares for funeral
Sat, 16 Feb 2019 01:23:00 +0000
The funeral of Emiliano Sala who died in a plane crash over the English Channel is set to take place in Argentina later.



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