Maintain your old Siemens Hipath system

4 Underused Hot Spots for Your Personal Branding Iron

I'll never forget what my mentor told me: "Don't communicate in any way to any person without the stamp of your personal brand."

Everyone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not. But only those who actively and consistently create, maintain and imprint their personal brands on the people with whom they interact will sizzle!

But what is a personal brand? Peter Montoya, author of The Brand Called You, defines it as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for." But your personal brand is only as strong as the moments in which it is manifested.

Now, because YOU are the product, because YOU are what people want, and because YOU need to make an UNFORGETTABLE first impression; everything must be stamped with your personal brand. And I'm not just talking about the obvious hot spots like your website, business cards, marketing materials and promotional items. I'm talking about those underused and overlooked places that could benefit from a little more of you.

The "From" Line
Recently, my friend Paul told me to change my "from line" on my outgoing mail. It used to simply have my email address, but then I changed it to say HELLO, my name is Scott, my personal brand, which also happens to be my website URL and the title of one of my books. And as soon as I made the change, Paul said it stood out amidst all the other emails and enticed him to read my message first!

The "from" line is a perfect, yet underused hot spot to stamp your personal brand. Let's say you're known as "The Tax Law Queen." Great. Put that instead of your email! It will stand out among the hundreds of emails in your recipients' inboxes.

Try this quick exercise ? it's deliciously fun. Go to your inbox right now, start at the top, and slowly scroll down through ALL of your emails. Then look at the "from" lines. Which ones stand out?

Here are some of the "from" lines in my inbox:

  • J-RITZ (Rapper/Producer in Portland, OR)
  • Paul & The Ripples Project (The President of a non-profit)
  • Warp Speed Errands (Personal Concierge Business)
  • Dan Poynter & Para Publishing (Author/Publisher/Seminar Leader)
  • EZ Way Web Connections (Website Designer)
  • DON the IDEA GUY (Writer/Creative Consultant)

    NOTE: My inbox has 511 emails, and these were the only 6 that stood out. That's exactly 1.1%. What does that tell you?!

    Email signatures are wonderful. Use them. But don't put TOO much information. Whatever program you use for email ? Outlook, Eudora, Yahoo, Hotmail ? find out how to customize your signature. There's nothing more frustrating than receiving an email from someone who wants to talk further, get together or have you send her something, that doesn't have any personal information in the email. At the end of every email you send, cross reference the following information:

    *Mailing address
    *Phone numbers
    *Email address
    *A few sentences about yourself, your company or your job

    Think how many emails you send out each day: what if each one reinforced your personal brand?

    Answering the Phone
    I once read an article about a seedy bar in North Carolina called "He's Not Here." The name originated from an owner who was accused of attracting customers of the, shall we say, unfaithful nature. And because of the fear of jealous wives rampaging for their husbands, the bartender always answered the phone by saying, "He's not here!"

    Now, although the personal brand of that business isn't exactly proper, you've got to admit ? that's a damn clever way to answer the phone. And consistent. And memorable. And funny.

    Sadly, only a small percentage of people do this; either because they're too lazy, they'd rather just utter the canned "This is Jim?" or they can't think of anything creative to say.

    A few years ago I was invited to be a guest on a local morning show to talk about my first book, HELLO, my name is Scott. But I knew the DJ's would give me a hard time. So, when they dialed my number (on the air) and waited for me to pick up, I answered with, "HELLO, my name is Scott??"

    The three DJ's started laughing so hard, I had to hold the phone away from my ear! They were dying! They even complimented my creative approach to answering the phone. And so, ever since then, I've never answered the phone another way ? and people still laugh almost every time.

    Among all the mediums through which we communicate, voicemail always gets treated like the redheaded stepchild:

    "Hi this is Randy. Leave your name and number and I'll get back to you."

    This is an example of a typical outgoing message that makes callers feel like they really are talking to a machine. Now, we all hear this cookie cutter message about a dozen times daily. And it doesn't necessarily make a voicemail message bad; but it does mean the voicemail is not being fully leveraged.

    My friend Gina owns a company called It's Your Stuff. She is a Professional Home Stylist who creates a designer look in people's homes with their existing furnishings, art and accessories. I called her the other day, and although I missed her, here's what her voicemail said:

    "Hi you've reached Gina of It's Your Stuff. Sorry I missed your call, but I'm out making someone's home beautiful! Please leave a message."


    These examples should stimulate some great ideas to find ways to incorporate more of you in all that you do. Remember: your personal brand underscores all that you do and say. But don't forget to make it manifest in all the media through which you do and say it.

    © 2005 All Rights Reserved.

    Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at

    In The News:

    Iran president warns Trump against 'mother of all wars'
    Sun, 22 Jul 2018 10:46:00 +0100
    Iran's president has warned Donald Trump against provoking the country, telling the US leader that "war with Iran is the mother of all wars".

    Syria White Helmets evacuated amid 'threat to lives'
    Sun, 22 Jul 2018 07:37:00 +0100
    More than 400 White Helmet rescue workers and their families have been evacuated from Syria by Israel "due to an immediate threat to their lives".

    11 taxi drivers shot dead in South Africa ambush
    Sun, 22 Jul 2018 08:17:00 +0100
    Eleven taxi drivers have been shot dead after attending a funeral in South Africa.

    Four Britons arrested over 'gang rape' in Ibiza
    Sun, 22 Jul 2018 06:30:00 +0100
    Four British men have been arrested in Ibiza after a woman was allegedly gang raped on the Spanish island.

    'Hero' stray dog adopted after helping injured cyclist
    Sun, 22 Jul 2018 10:12:00 +0100
    A stray dog who went to the rescue of an injured cyclist when he fell off his mountain bike has been adopted after being hailed a hero.


    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Finding a Mentor in the 21st Century

    Traditionally, mentors volunteer the wisdom of their experiences to help... Read More

    The Power of Effective Coaching Skills

    The most valuable assets of a 20th century company were... Read More

    How to Adopt a Losing Attitude

    We have all heard the expression, "Where your heart is?,... Read More

    Coaching Skills for Peers: Extending Influence

    Many people think of coaching solely as a management technique.... Read More

    Coaching Prime Time

    An awful lot of fantastic coaching has been coming out... Read More

    How Coaches Find Clients Online

    At a recent networking meeting Jana asked for a recommendation... Read More

    Passport to Passion

    Passion is a feeling of excitement and intensity. The energy... Read More

    What in the World is Life Coaching?

    In my speaking engagements I have often compared coaching today... Read More

    One BIG Way To Increase Your Values and Self-Esteem

    One hour here, two hours there, even fifteen minutes, it... Read More

    How Does Sports Coaching Differ from Corporate Coaching?

    Athletes Versus EmployeesMost athletes are young, open to improvement, eager... Read More

    The Power of Storytelling

    Each and every day as we are building our businesses,... Read More

    Tempering Temper

    I'm almost always a calm and collected person. Or at... Read More

    Coaching Employees - The Chronic Excuser

    Most of us find coaching employees to be an effective,... Read More

    Tips For Singles On Celebrating The New Year

    It's four weeks away and you don't have any plans.... Read More

    The Non-Conscious Mind at Work. Harness it for Your Success

    Thoughts are real things. As soon as you realize how... Read More

    Curse of Competence: How Being Good gets in the way of Becoming Great

    Just before the storms hit last winter, my father-in-law and... Read More

    Top 10 Ways to Coach Yourself to Total Success!

    Coaching is about being your best. It's about performance, about... Read More

    Just Listen, Please!

    When did you last do that? When did you last... Read More

    Profitable Idea Generation in 4 Steps Using Improv

    A large percentage of business are stuck, tied to narrow... Read More

    The Best Things in Life Are Rarely Things

    Have you ever noticed this to be true?The best things... Read More

    How Empathy Can Reduce Your Anger

    Jim, a 42-year old engineer was teaching his eight-year-old son... Read More

    Successful Change Starts With A Shift In Perspective

    Like so many in corporate America today, Susan needed more... Read More

    Among the Purpose & Personality

    I have one magical thought, lets see it more closely.... Read More

    What I Would Include In A Coaching Book

    A coach is an essential figure in providing direction and... Read More

    Could You and Your Business Benefit from a Business Coach or a Consultant?

    The surprising answer is "probably". Most individuals don't realize that... Read More