Maintain your old Siemens Hipath system

4 Underused Hot Spots for Your Personal Branding Iron

I'll never forget what my mentor told me: "Don't communicate in any way to any person without the stamp of your personal brand."

Everyone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not. But only those who actively and consistently create, maintain and imprint their personal brands on the people with whom they interact will sizzle!

But what is a personal brand? Peter Montoya, author of The Brand Called You, defines it as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for." But your personal brand is only as strong as the moments in which it is manifested.

Now, because YOU are the product, because YOU are what people want, and because YOU need to make an UNFORGETTABLE first impression; everything must be stamped with your personal brand. And I'm not just talking about the obvious hot spots like your website, business cards, marketing materials and promotional items. I'm talking about those underused and overlooked places that could benefit from a little more of you.

The "From" Line
Recently, my friend Paul told me to change my "from line" on my outgoing mail. It used to simply have my email address, but then I changed it to say HELLO, my name is Scott, my personal brand, which also happens to be my website URL and the title of one of my books. And as soon as I made the change, Paul said it stood out amidst all the other emails and enticed him to read my message first!

The "from" line is a perfect, yet underused hot spot to stamp your personal brand. Let's say you're known as "The Tax Law Queen." Great. Put that instead of your email! It will stand out among the hundreds of emails in your recipients' inboxes.

Try this quick exercise ? it's deliciously fun. Go to your inbox right now, start at the top, and slowly scroll down through ALL of your emails. Then look at the "from" lines. Which ones stand out?

Here are some of the "from" lines in my inbox:

  • J-RITZ (Rapper/Producer in Portland, OR)
  • Paul & The Ripples Project (The President of a non-profit)
  • Warp Speed Errands (Personal Concierge Business)
  • Dan Poynter & Para Publishing (Author/Publisher/Seminar Leader)
  • EZ Way Web Connections (Website Designer)
  • DON the IDEA GUY (Writer/Creative Consultant)

    NOTE: My inbox has 511 emails, and these were the only 6 that stood out. That's exactly 1.1%. What does that tell you?!

    Email signatures are wonderful. Use them. But don't put TOO much information. Whatever program you use for email ? Outlook, Eudora, Yahoo, Hotmail ? find out how to customize your signature. There's nothing more frustrating than receiving an email from someone who wants to talk further, get together or have you send her something, that doesn't have any personal information in the email. At the end of every email you send, cross reference the following information:

    *Mailing address
    *Phone numbers
    *Email address
    *A few sentences about yourself, your company or your job

    Think how many emails you send out each day: what if each one reinforced your personal brand?

    Answering the Phone
    I once read an article about a seedy bar in North Carolina called "He's Not Here." The name originated from an owner who was accused of attracting customers of the, shall we say, unfaithful nature. And because of the fear of jealous wives rampaging for their husbands, the bartender always answered the phone by saying, "He's not here!"

    Now, although the personal brand of that business isn't exactly proper, you've got to admit ? that's a damn clever way to answer the phone. And consistent. And memorable. And funny.

    Sadly, only a small percentage of people do this; either because they're too lazy, they'd rather just utter the canned "This is Jim?" or they can't think of anything creative to say.

    A few years ago I was invited to be a guest on a local morning show to talk about my first book, HELLO, my name is Scott. But I knew the DJ's would give me a hard time. So, when they dialed my number (on the air) and waited for me to pick up, I answered with, "HELLO, my name is Scott??"

    The three DJ's started laughing so hard, I had to hold the phone away from my ear! They were dying! They even complimented my creative approach to answering the phone. And so, ever since then, I've never answered the phone another way ? and people still laugh almost every time.

    Among all the mediums through which we communicate, voicemail always gets treated like the redheaded stepchild:

    "Hi this is Randy. Leave your name and number and I'll get back to you."

    This is an example of a typical outgoing message that makes callers feel like they really are talking to a machine. Now, we all hear this cookie cutter message about a dozen times daily. And it doesn't necessarily make a voicemail message bad; but it does mean the voicemail is not being fully leveraged.

    My friend Gina owns a company called It's Your Stuff. She is a Professional Home Stylist who creates a designer look in people's homes with their existing furnishings, art and accessories. I called her the other day, and although I missed her, here's what her voicemail said:

    "Hi you've reached Gina of It's Your Stuff. Sorry I missed your call, but I'm out making someone's home beautiful! Please leave a message."


    These examples should stimulate some great ideas to find ways to incorporate more of you in all that you do. Remember: your personal brand underscores all that you do and say. But don't forget to make it manifest in all the media through which you do and say it.

    © 2005 All Rights Reserved.

    Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at

    In The News:

    Crew seen in first pictures from inside UK-flagged oil tanker seized by Iran
    Mon, 22 Jul 2019 10:42:00 +0100
    The crew of a British-flagged oil tanker seized by Iran in the Gulf have been pictured inside the vessel for the first time since armed soldiers took control.

    Stena Impero: How tensions reached this point and what happens next
    Mon, 22 Jul 2019 07:36:00 +0100
    Tensions between the UK and Iran show no sign of easing thanks to the latest drama in the Gulf, which saw a British-flagged oil tanker seized by Tehran as it sailed through the Strait of Hormuz.

    Iran sentences 'CIA spies' to death after 'breaking ring'
    Mon, 22 Jul 2019 07:29:00 +0100
    Iran says it has broken up a CIA spying ring and sentenced some of the 17 suspects to death.

    India launches rocket to far side of moon - just days after aborted take-off
    Mon, 22 Jul 2019 12:41:00 +0100
    India's space agency has launched an unmanned spacecraft to the far side of the moon just a week after aborting the mission due to a technical problem.

    Masked assailants attack Hong Kong protesters in subway
    Sun, 21 Jul 2019 15:37:00 +0100
    Clashes in Hong Kong escalated into violence on Sunday as police launched tear gas at pro-democracy protesters and a group of masked assailants attacked people making their way back from the rally in a subway station.


    Erfahrungen mit Pallhuber Wein
    Agen Bola SBOBET Terpercaya

    Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

    Is Your Life In Motion?

    Ever since the Internet bubble and the 9/11 terrorist attacks,... Read More

    Your Responsibility

    The other day I decided to skip cooking dinner and... Read More

    Personal Power

    All of us would love to have personal power ?... Read More

    How To Give Criticism Without Bruising Egos

    As responsible employers, parents, and friends, we have an obligation... Read More

    Helping Relationships: Understanding the Helpee

    One of the most distressing observations I have made among... Read More

    Coaching - An Adapting Tool For Attaining Fulfillment In The Global Economy

    At a time when the global economy is bringing innovation,... Read More

    The Magic of Hearing

    I'm working on a coach training certification, and one of... Read More

    Business Career, Executive, Life Coaching Article Mechanisms of the Mind (Achieving Success)

    Suppose that the human mind is nothing more than a... Read More

    Top Ways to Maximize Your Talents at Work

    Are you maximizing your strengths and promoting your talents at... Read More

    Keeping Your Anger Under Control

    In my work with individuals and couples, I see many... Read More

    Are You Too Critical?

    First of all, criticalness breaks up more relationships, than anything... Read More

    Taking The Coach Approach

    When you use what you go through to grow through,... Read More

    Coaching: Change Made Simple

    Here's a story that I think gets at why we... Read More

    You Are Never Trapped!

    "The meaning of life is that it stops." -Franz Kafka... Read More

    Are You At The Point Of No Return?

    There is a point at which everything becomes simple and... Read More

    Getting Unstuck: Moving Forward To Success

    Ever find yourself stuck in that awful loop of inactivity?... Read More

    What Dost Thou Speaketh? Hey, Affirm This Way!

    Articulating repetitive statements with emotion will inevitably connect you to... Read More

    Transform Your Office Into A Powerhouse Of Success

    Did you know that the area that you call your... Read More

    Do You Want to Impress Others? Then Don?t Talk ?Listen

    Recently my friend Michelle was concerned about a professional conference... Read More

    Executive Coaching Case Studies

    If you are wondering whether investment in executive coaching would... Read More

    Controlling Behavior, Loving Behavior

    When Zack and Tiffany started counseling with me, they were... Read More

    The Power of Storytelling

    Each and every day as we are building our businesses,... Read More

    How Coaches Find Clients Online

    At a recent networking meeting Jana asked for a recommendation... Read More

    The Student Who Knew Too Much

    This article is for those of you who coach or... Read More

    Flying in the Slow Lane

    Dogs distrust hot air balloons. I gathered this tidbit as... Read More