Maintain your old Siemens Hipath system

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at hello!" That is definitely not a great way to grow your business into a powerful name brand. Networking works, but not if you leave your prospects bored.

Networking opportunities are everywhere. You can find them at Chamber of Commerce and Better Business Bureau events, not to mention when you are in line at the grocery store. There are even groups of people who regularly meet solely for the purpose of networking. Unfortunately, all of the networking opportunities in the world will not help grow your business unless people remember you and your company after you are gone.

Here are three strategies to avoid boring people during your next networking opportunity:

1) Gone in Thirty-Seconds - Attention spans are getting shorter and shorter. Any longer than thirty seconds for your "elevator speech" and you will be tuned out. People cannot sit through a thirty-second commercial without changing the channel on the television. Your business will be treated the same way. They will start thinking about what they need to pick up on the way home or other random thoughts. Many times, they are simply waiting for you to stop talking so they can try to sell you on their business. Your brand message must be short, simple and to the point. If you ramble too much, the person will start feeling like Charlie Brown in school - "wahwah, wah wah wah," "yes ma'am."

2) Red or Black - Pick a color. Roulette gives you the option of betting on red or black. If you bet red, you win when it hits on any red number. Winning is good. If it hits on any black number, you lose. Losing is not so good. However, when you "hedge" and bet on red and black together you are guaranteed to not win. In a networking situation, limit what you talk about. Sure, you are risking leaving out something the prospect would like to hear. However, unless you get lucky and mention it first, the odds are that you will lose their attention by then anyway. Limit the scope of your brand, or say everything and be remembered for nothing.

3) Listen - That's right, you are remembered more when you listen. Most of us go through our day fighting to be heard. It feels really good to be acknowledged and understood. So good that we automatically think highly of the person listening to us. Listening demonstrates that you value the person talking. Sincerely listen to what the other person has to say and they will leave with high regard for you and your business.

There ya have it, networking success as simple as 1, 2, 3! Follow all three strategies and you are sure to notice a sharp improvement in your networking. Before you know it, you will leave your future clients saying "you sold me at hello!" Now, those types of responses build a powerful brand!

Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps small businesses become the only choice. Visit http://www.kevinkearns.com to join The Branding Bunch - a community made up of small business owners that want to grow their business the easy way.

In The News:

55 elephants starve to death in Zimbabwe after drought
Mon, 21 Oct 2019 15:08:00 +0100
At least 55 elephants have starved to death in the last two months in Zimbabwe's biggest national park.

Japan braces for more storms after braving deadly typhoon
Mon, 21 Oct 2019 14:02:00 +0100
Japan will be hit by two more storms a week after it was devastated by a deadly typhoon.

Why newspapers across Australia have redacted their front pages
Mon, 21 Oct 2019 04:01:00 +0100
Australia's major newspapers have published redacted front pages in a coordinated campaign to highlight government secrecy.

Hacks 'carried out by Russian group disguised as Iranian cyber spies'
Sun, 20 Oct 2019 22:28:00 +0100
Suspected Russia-linked hackers have attacked dozens of countries, including Britain, disguised as Iranian cyber spies, UK and US intelligence agencies have revealed.

Franco's remains to be exhumed from state mausoleum on Thursday
Mon, 21 Oct 2019 11:12:00 +0100
The remains of dictator Francisco Franco will be exhumed from a state mausoleum on Thursday, the Spanish government has announced.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Living Your Brand on the Web - Part 1

OK, so you took the plunge and purchased your internet... Read More

Brand Lo-o-o-o-o-ve...

So... how have you been building your brand lately?Now, I'm... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

The Brand Called You

The best brands always try... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More