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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

AstraZeneca boss says UK could have vaccinated 30 million people against COVID by March
Wed, 27 Jan 2021 04:21:00 +0000
AstraZeneca's chief executive has said the UK's target of vaccinating the top four priority groups against COVID-19 by mid-February will be possible.

Six Britons among 89 foreigners arrested at Thai bar after COVID crackdown
Wed, 27 Jan 2021 18:16:00 +0000
Six Britons have been arrested after Thai police raided a party at a bar - in an operation targeting suspected COVID rule-breakers.

'Masked men' search Navalny's flat as UK considers Russia sanctions
Wed, 27 Jan 2021 13:29:00 +0000
Masked men have broken into the Moscow flat of detained Vladmir Putin critic Alexei Navalny, according to one of his allies.

Holocaust Memorial Day widened to include all genocide victims
Tue, 26 Jan 2021 23:41:00 +0000
Britain's landmarks will be bathed in purple light this evening as people stop to remember the horrors of genocide.

Boeing 737 MAX cleared for return to UK skies after deadly crashes
Wed, 27 Jan 2021 11:15:00 +0000
The 737 MAX has been cleared to return to UK airspace nearly two years after it was grounded following deadly crashes .

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Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers... Read More

Brand Your Consulting Brilliance

Today's competitive marketplace for consulting services is no longer responsive... Read More

Power Your Word for Profit

Discovering and owning a powerful word that reflects you and... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that... Read More