Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Americans have always liked their coffee hot. But then Starbucks... Read More
A great logo can help a business project a positive... Read More
If you think only big corporate names need to think... Read More
The right logo, with the right characteristics, will boost your... Read More
"Make no little plans, they have no magic to stir... Read More
In the world of marketing, branding issues are always an... Read More
Do you want to attract new customers while building greater... Read More
Branding Services is a tactic that marketing executives and managers... Read More
Today's competitive marketplace for consulting services is no longer responsive... Read More
Discovering and owning a powerful word that reflects you and... Read More
If you own a web-based business, you're probably aware of... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Good marketing positioning is like good lying. No, we're not... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
Over regulation of our free markets is stifling our growth... Read More
The quality of your logo can mean the difference between... Read More
Acquiring another corporation usually means that the acquiring company's name... Read More
Everyone wants his company logo to be the best but... Read More
After more than a decade since the last attempt to... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once... Read More
Make A Bold Promise Then Back It Up With An... Read More
The marketing director for one of my longtime clients used... Read More
Your brand is the culmination of everything about you and... Read More
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Ask any marketing executive and they will tell you that... Read More
Small business owners learn many lessons the hard way -... Read More
My business logo and color scheme started one lovely spring... Read More
Naming a business is like laying the cornerstone of a... Read More
Good marketing positioning is like good lying. No, we're not... Read More
The elements and functionality of the basic stationery system is... Read More
How would you like to sell as much in one... Read More
Discovering and owning a powerful word that reflects you and... Read More
Branding your comapny should be the first thing a company... Read More
Building your brand into a brand leader isn't easy. There... Read More
How do automotive detailing companies start? What makes them work... Read More
You'd have to labor to shield yourself from the power... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
If you've been online long, you're sure to have seen... Read More
Your Value Proposition, or as I usually call it, your... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Your corporate identity is a graphic expression of who you... Read More
While we recommend that you contract with the same designer... Read More
The number of complaints to the Federal Trade Commission on... Read More
As many people know Industry Trade Journals in America have... Read More
To stand out in a cluttered world, become a recognized... Read More
I submit to you that Brand Name Identity in the... Read More
Successful Realtors know the importance of branding their identities into... Read More
I heard an advertisement on the radio the other day... Read More
1. It "sells itself." I don't need to market.Okay, you... Read More
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