Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
|
|||||
|
|
|
|||
Today's competitive marketplace for consulting services is no longer responsive... Read More
Parades happen in every big city and many small towns.... Read More
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Sometimes, new entrepreneurs are in such a rush to get... Read More
This is not a how-to design a logo. This is... Read More
The seventh in a continuing series of twice-yearly surveys by... Read More
Develop an effective benefit message and you're well on your... Read More
Developing brand value is critical to every organization and when... Read More
Building a product into a brand leader is not easy,... Read More
If you could have the secret recipe and all the... Read More
Successful Guru marketers have a secret weapon that they use... Read More
Starting Business Secrets will help you to start your own... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
The right logo, with the right characteristics, will boost your... Read More
There have always been trademark issues and lawsuits in the... Read More
Back to the era of the Hawaiian monarchy, the origin... Read More
Many businesses of today are often driven to compete... Read More
After more than a decade since the last attempt to... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Today, in many organizations around the world, branding is treated... Read More
Like it or not it's who you are. Your corporate... Read More
Mascots are the unique dolls or puppets that help identify... Read More
Everyone wants his company logo to be the best but... Read More
What's Your Brand?A brand is a product/company personality that helps... Read More
Now that everyone has conformed to Living Your Brand on... Read More
"Just do it." "We try harder." "The Ultimate Driving Machine."... Read More
That cross-trainer you're wearing -- one look at the distinctive... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Branding your comapny should be the first thing a company... Read More
How is branding different than marketing?Branding is not so much... Read More
Branding is very important to a business, whether it is... Read More
A great logo can help a business project a positive... Read More
Every company has a brand (how people think of them)... Read More
As a graphic designer, I can tell you something right... Read More
To stand out in a cluttered world, become a recognized... Read More
Ask any marketing executive and they will tell you that... Read More
How would you like to sell as much in one... Read More
A list of customers who have previously bought from you... Read More
The marketing director for one of my longtime clients used... Read More
I love Pepsi. It's that slightly sweeter taste and the... Read More
The world is not waiting for you?or your product or... Read More
To begin, let's define "Brand Identity," which is the combination... Read More
Our experience as customers offers great instruction into the concept... Read More
Any business with the minimum interest to be successful should... Read More
In a world of co-branding, point of destination strategies and... Read More
Have you ever watched 5-year-olds play soccer? It should be... Read More
The task of creating an indelible impact on the memory... Read More
The right logo, with the right characteristics, will boost your... Read More
Whether it's your business card, tagline, article title, web site... Read More
An artist's statement is a statement of ideas and thoughts... Read More
|
|