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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

CIA 'says Saudi prince ordered Khashoggi killing'
Fri, 16 Nov 2018 23:30:00 +0000
The CIA has concluded Saudi Crown Prince Mohammed bin Salman ordered the assassination of Jamal Khashoggi, according to a US official.

'Yemen war can end if world acts now'
Fri, 16 Nov 2018 18:51:00 +0000
The world must act now to end the war in Yemen and save millions of people from the brink of famine, the man who is trying to broker a peace deal has told Sky News.

Judge orders White House to restore CNN reporter's access
Fri, 16 Nov 2018 15:30:00 +0000
A judge has ordered the White House to return the press credentials of banned CNN reporter Jim Acosta following his row with Donald Trump.

Yemen peace talks poised to go ahead, says UN envoy
Thu, 15 Nov 2018 23:04:00 +0000
The man trying to broker peace in Yemen said he is hopeful a new round of talks between the warring sides will begin within weeks provided a lull in fighting for a key port city holds.

Royal Navy frigate scrambled to shadow Russian warship
Fri, 16 Nov 2018 15:06:00 +0000
A Royal Navy frigate has been shadowing and monitoring a Russian warship travelling through the English Channel, in an attempt to protect UK waters.

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Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands -... Read More

Quick Tactics To Brand Your Business And Make More Sales

This may come as a surprise... to you, but Branding... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Strategy and Tips for a Successful Logo Design

Visual processing is the most important way for gathering information... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero"... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Blonds Have More Fun!

In the book, The Blond Knight of Germany, American authors... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More