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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnĀ¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

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Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Corporate Internet Branding ? Branding Your Business Online

Let me tell you a story about Pete and a... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Branding: All My Exs Live In... senses. I know, you were thinking 'Texas'. Well, if... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Creating Powerful Names for Products, Services, and Your Business

The name of your business is important--it's one of the... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More