Maintain your old Siemens Hipath system

Whats On Your Business Card?

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

Here's how to use the necessary ingredients to create a great business card

Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.

Avoid the old trap of name and phone number in 6 point type in the lower right corner.

Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.

For more about business cards, get my article "What Does Your Business Card Say?" BizCardSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com

http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net

In The News:

Scrapping for food to survive: Inside the frontline of Yemen's war
Mon, 18 Feb 2019 16:09:00 +0000
Yemen's warring parties have agreed to withdraw their forces from Hodeidah - providing fresh hope for the fragile ceasefire in the city.

British man missing from popular Australian beach
Tue, 19 Feb 2019 01:56:00 +0000
A British man has gone missing from a popular beach north of Sydney in Australia.

Great white sharks could help cure cancer in humans
Tue, 19 Feb 2019 00:00:00 +0000
Great white sharks could help scientists to discover a cure for cancer in humans thanks to their huge and extraordinary genome.

Senators may investigate 'coup' to remove Trump
Mon, 18 Feb 2019 09:28:00 +0000
An investigation may take place into claims senior officials discussed whether Donald Trump could be removed from office.

British tourists 'stocking up on euros' as Brexit looms, figures suggest
Mon, 18 Feb 2019 11:33:00 +0000
Britons are stocking up on euros ahead of Brexit, new figures suggest.



tikatoshop.it

Erfahrungen mit Pallhuber Wein
Agen Bola SBOBET Terpercaya

Travel in comfort and at your leisure with CT Airlink Limousine & Car Service for top quality private transportation and exceptional customer service. We operate Sedans, SUVs & Vans for CT Car Services to covering all Connecticut airports including Car Service from CT to Newark Airport , Mohegan Casino Uncasville CT, Foxwoods Casino Mashantucket CT, Manhattan Cruise Terminal NYC, Brooklyn Cruise Terminal NYC and Bayonne Cruise Terminal NJ. CT Airlink hire licensed and friendly chauffeurs who have in-depth knowledge of the Areas.

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More